数字战略2015（英文版）.pdf

new business modelsDigital Strategy2025de.digitalgigabit optical fibre networkNew_Start-up_Erainnovationsdata securityinformational autonomysmart networksIndustry 4.0researchDigital Single Marketregulatory frameworkdigital technologiesDigital AgencyDigitisation Campaign for SMEsdigital educationde.digitalnew business modelsDigital Strategy2025gigabit optical fibre networkNew_Start-up_Erainnovationsdata securityinformational autonomysmart networksIndustry 4.0researchDigital Single Marketregulatory frameworkdigital technologiesDigital AgencyDigitisation Campaign for SMEsdigital education5de.digitalI. The digital society in 2016 A Digital Strategy 2025 06 07II. Introduction 08 10III. 10 steps toward the future 11 57 1.  Creating a gigabit optical fibre network for Germany by 2025 12 152. Launching the New_Start-up_Era: Assisting start-ups and encouraging  cooperation between young companies and established companies 16 213. Creating a regulatory framework for more investment and innovation 22 274. Encouraging “smart networks” in key commercial infrastructure areas  of our economy  28 315. Strengthening data security and developing informational autonomy 32 356. Enabling new business models for SMEs, the skilled craft sector and  services 36 397. Utilising Industry 4.0 to modernise Germany as a production location 40 438. Creating excellence in digital technology research,  development and innovation  44 479. Introducing digital education to all phases of life 48 5310. Creating a Digital Agency as a modern centre of excellence 54 57ContentsI.  The digital society in 2016  A Digital Strategy 2025Technological progress is the driving force of our society. The innovation and new and continually improving methods and principles that come with  it are the foundations of coexistence in modern society. These elements form and shape our commu-nication, our economies, our working environments and our interactions in the little things and on  a wide scale. Technological advances are therefore always accompanied by changes in our world im-provement and steps forward.Today we are witnesses, participants and designers  of these technological advances. Digitisation is already creating an intelligent, information-based, highly productive and interconnected world that only a few years ago was more a remote futuristic vision than a realistic scenario. In recent years, this process has driven creative transformation at a pace never seen before. Previously, technological change was a process spanning generations, and its overall impact was apparent only in retrospect. Today the development of digital technologies and innovations starting from interesting, but still diffuse experiments up to marketable mass products or even global brands is a matter of only years or maybe even months.The basic raw material of this digital transformation is data. How data is handled is a decisive factor in the success of modern business. Big Data is one of many buzzwords a catch-all phrase for todays unpreced-ented magnitude of data. Data can capture more and more aspects of our everyday lives with increa singly greater precision. Data is more and more frequently a decisive factor for success, for example for product developments of mid-size service providers or in Germanys 7:1 upset in Belo Horizonte, Brazil, on its path to the soccer world championship. In the long run, the key competencies of successful companies will revolve around collecting, processing, linking and protecting data and the specific measures and methods these companies develop to carry out these tasks.The possibilities provided by the digital transforma-tion are not however simply the stuff of economic prophecies and optimistic soccer fans fantasies  of victory, but can rather be expressed in concrete numbers. Germanys GDP could rise by an additional  82 billion if digital technologies and German com-panies ability to use them are aggressively pursued. The Internet of Things, that is, the smart connectiv-ity of the myriad of sensors present in physical objects, is slated to provide economic growth of up to US$11 billion, with the largest share in the area  of industrial production.In the services industry in particular, digital techno-logies and the accompanying methods have made massive productivity improvements and entirely novel business models possible in recent years. Many sectors, for example music and entertainment or the creative industry, but also areas such as banking and tourism, have all taken more than just initial steps they have developed new processes and pro-ducts, have entered new markets and forged new partnerships. A busy German start-up community is embracing digital principles and creating techno-logical and conceptual innovations that can provide substantial advantages to established companies and are open to new ideas. This includes for example customer-orientation of all business processes while at the same time optimising the use of resources, rapid prototyping of innovative concepts, more financial freedom and more generous time frames for investments.Technological progress that we today consider to  be the driver of these developments is far from reach-ing a final plateau or even slowing down. Todays  status quo is the basis for a constant flow of new concepts and methods that will influence entire 7de.digitalsectors of the economy. For this reason, it is impor - tant to open up new markets early on, set our own  standards and provide an answer to urgent social issues in order to keep up internationally, but also  to be at the forefront of this development.Lets work together to make this possible!The Digital Strategy 2025 programme demonstrates how the Federal Ministry for Economic Affairs and Energy (BMWi) has been setting priorities in recent years, developing capabilities and using new tools  to make a digitised Germany possible. We want  to show which areas require immediate action. Our recommendations are intended not only to enable the German economy to respond to new challenges but also to ensure its leading position both in quality and technology for years to come, by combining traditional competitive advantages with the newest technology, modern methods and specific support programmes.In particular, however, we want to demonstrate that  the era of isolated solutions must come to an end. Only by working across organisations, in a network,  and in a concerted effort as a community and so cie ty, will we be able to find and implement answers to  questions arising in the immediate future. Business-es, unions, the scientific community, the govern-ment and a motivated public are already developing approaches and projects for the digital transforma-tion in Germany for DE.DIGITAL. However, regard-ing digital infrastructure, future work opportuni-ties, data security, future-oriented education and the legal framework, it is high time we all address these aspects together and with goals in mind. We consider this to be the decisive imperative of a digital society and the logical consequence is to create a connected, intergovernmental organisation a Digital Agency.If technological progress is the motor of our society, we should see to it that we have a smart, competent and long-term design for our digital future. Building on the progress already made, we will discuss in  the following our goals and options, all of which  will certainly extend beyond the current legislative term as will the digital transformation.II. IntroductionDigitisation is changing the rules. It is causing enormous shifts in business and society, the working environment, consumption, cooperation and communica-tion. And, in digitisation, more than in any previous transformation, the fastest will win. Those who open up new markets early and quickly set new standards will be successful. We must see the digital transformation as a high priority area for political and economic action and develop new answers to the following new urgent issues:  How can we create the necessary infrastructures required to even release the potential provided by digitisation and use it? New distribution channels and logistics processes,  the Internet of Things, autonomous driving and Industry 4.0 all of this requires broadband real-time communication in the gigabit range. We must therefore quickly start building an optical fibre network with wide availability in Germany.  How can we continue to develop a regulatory framework based on competition, ad-ministrative and cartel law such that digitisation can be a creative and far-reaching process for business, while at the same time ensuring fair competition and strength-ening rights of the individual data subject? Regulation must make investment and in-novation possible, prevent abuse of dominant market positions, ensure informational autonomy of consumers and guarantee an open Internet. Special services must be made possible, accompanied however by creation of additional network capacities.  How can we encourage and enable entrepreneurial capability and creativity that will fully maximize the possibilities of digital technologies, create new companies and realign established small and medium-sized businesses without hesitation?  How can manufacturing companies, production and value creation processes be rad-ically reorganised and improved so that they can compete with new market players that are not manufacturers themselves, rather have control of customer interfaces and are pushing to the forefront with superior data know-how such as large IT companies and platforms? Access to customers is becoming increasingly important, even in industrial sectors.  How can we make direct access to customers possible, even in our very heterogeneous service economy where companies are frequently very small? We must avoid creating dependency on online platforms with huge network effects.9de.digital  How can we create an environment in Germany and Europe that will ensure capabil-ities in information and communications technologies and in software development that will make us less dependent and more competitive? We need our own digital ecosystems comprised of hardware and software. We should not have to be depend-ent on external digital components, nor should we have to turn our data over to strangers.  How do we manage training and skill development such that digital evaluation and application capabilities reach a level that can satisfy the quickly shifting require-ments of an economy that is driven by information and communication technology and data collection? Jobs and entire professional profiles are affected by digitisa-tion new qualifications and, correspondingly, new training content are needed. We must react to this challenge with new policies and instruments, especially regarding informal learning in all phases of our working lives.  How can we finance the necessary technological innovations and the development of new business models? All government research and development expenditures must be at least at the level of the most innovative regions on the globe. Start-ups must be in a position to be able to mobilise the resources needed to successfully introduce new products and services to a global market.  How can we create an effective management system for the digital transformation in Germany? A task this complex and extensive requires not only a broad-based strategy, but also an independent center of expertise for all issues related to digitisa-tion. A think tank that provides service and advice, coordinates the communication of participants in this process and creates expertise for functioning market structures.  How do we provide for qualified jobs with good working conditions and codeter-mination, even as job structures become more and more hybrid? Work 4.0 provides opportunities for more spatial and temporal flexibility. At the same time, there is a danger that the boundaries between work and family or personal life become blurred. Rules on compensation and conditions of employment as well as social insurance systems must be rewritten.  The German federal government has already implemented a number of important projects and measures in the context of the Digital Agenda. The Federal Ministry for Economic Affairs and Energy has expanded the scope of future areas of involvement.1Among other things, the government has successfully auctioned off mobile broad-band radio frequencies. In addition, the federal programme for promoting broadband deployment has been set up, over one hundred specific practical examples of Industry 4.0 were introduced at the 2015 National IT Summit, the interministerial programme Smart Networks Strategy (Strategie Intelligente Vernetzung) was initiated, and the funding programme Digital Technologies for Business (Digitale Technologien fr die Wirtschaft PAiCE: Platforms | Additive Manufacturing | Imaging | Communication | Engineering) was started. In addition, we assist small and medium-sized businesses in the digitisation process by setting up Mittelstand 4.0 Centres of Excellence. Meanwhile, the pace of technological change is picking up, and data traffic is rapidly expanding. One of the main reasons for this is the increasing connectiv-ity of devices, machines and people through the Internet. In 2015 approximately 20 billion devices and machines were linked via the Internet. It is estimated that this number will increase to one-half trillion by 2030. In order to benefit from this trend, we hereby propose our Digital Strategy 2025, which describes our goals in the major areas of focus and specifies measures to be implemented. 1  BMWi publication: Industrie 4.0 und Digitale Wirtschaft (Industry 4.0 and the Digital Economy), April 2015.  BMWi publication: Impulse fr die Digitalisierung der deutschen Wirtschaft (Going digital: driving the digital economy in Germany), September 2015.11de.digitalIII. 10 steps toward the futureBuilding powerful optic f_i bre networks with direct access for off_i ces and production sites is absolutely necessary for preparing the way into the gigabit era.Ralph Dommermuth, CEO of United Internet AG13de.digital1.  Creating a gigabit optical fi bre network for Germany by 2025High-performance broadband networks are the foundation and driver of digiti-sation and are therefore indispensible for Germanys digital future. Without suffi cient information highways, Germany cannot successfully accomplish the process of digitisation that is progressing at an ever increasing speed. For this reason that we must create a viable digital infrastructure that can support the triple requirements of high capacity, broad availability and low latency.  Capacity: The volume of data transmitted in the Internet per minute is growing at an exorbitant rate on all network levels. Th