2018年社交媒体视频报告.pdf

State of Social VideoMotion for the Wintl;drMassive generational shift away from static content consumption to video.Personalization wins but in very different ways than marketers are accustomed to.Time spent consuming social video far outpaces linear TV and streaming services.Social media apps have become the entry point to the web.State of Social Video StudyGenZ + MillennialsA larger percentage of younger audiences time spent is watching video.*percent of digital time watching videoMillennialvs. articles or photos41%vs. articles or photosGenZNot including the time that you spend using your phone or computer for work or school, how would you divide the time that you spend on the following activities?*mins. per hourIn every hour of digital time:MillennialGenZ25minutesspent watching video20minutesspent watching videoMillennialGenZNot including the time that you spend using your phone or computer for work or school, how would you divide the time that you spend on the following activities?54% of video time per day is spent on social apps (25% YouTube, 29% other social platforms).On a typical day, how would you divide the total time you spend watching different types of video content?Thats 5x time spent watching linear TV and 2x watching streaming services.On a typical day, how would you divide the total time you spend watching different types of video content?Millennials are similar, with 48% of time spent per day watching videos on social channels.On a typical day, how would you divide the total time you spend watching different types of video content?2x more than linear TV and 3x more than streaming services.On a typical day, how would you divide the total time you spend watching different types of video content?All social boats are rising42%of GenZ and MilennialsSpent more time on social media this year vs. last year.*across all platforms studiedHow often do you use the following social media sites or apps?