21世纪海上丝绸之路：旅游机遇与影响（英文版）.pdf

The 21st Century Maritime Silk RoadTourism Opportunities and Impacts With the kind support of:$protocol:/e-unwto/doi/book/10.18111/9789284418749 - Friday, August 02, 2019 11:01:06 PM - IP Address:172.96.241.126 $protocol:/e-unwto/doi/book/10.18111/9789284418749 - Friday, August 02, 2019 11:01:06 PM - IP Address:172.96.241.126 The 21st Century Maritime Silk RoadTourism Opportunities and Impacts $protocol:/e-unwto/doi/book/10.18111/9789284418749 - Friday, August 02, 2019 11:01:06 PM - IP Address:172.96.241.126 Cherry Lv | Dreamstime$protocol:/e-unwto/doi/book/10.18111/9789284418749 - Friday, August 02, 2019 11:01:06 PM - IP Address:172.96.241.126 Table of contents Acknowledgments 7Foreword by the World Tourism Organization 9Foreword by Beijing Sunny International Communications Ltd. 11Executive summary 12Chapter 1 The historic Maritime Silk Road 161.1 The Silk Road routes 161.2 The evolution of Maritime Silk Road routes 171.2.1 Early maritime trade 171.2.2 The Maritime Silk Road in the Tang and Song dynasties 181.2.3 The Maritime Silk Road to the Kingdom of Korea and Japan 201.2.4 The straits of Malacca 201.2.5 Maritime trade under the Yang and the Ming 221.2.6 The Maritime Silk Road under the Qing 241.3 The Arabs 251.4 India and Sri Lanka 261.5 The west 281.5.1 The Portuguese 281.5.2 The Ottomans 291.5.3 Spain 301.5.4 The Dutch 321.5.5 The British 331.5.6 The age of steam and the Suez Canal 331.5.7 Mediterranean and Atlantic ports 341.6 The Chinese diaspora 361.7 Conclusions 39Chapter 2 The 21st Century Maritime Silk Road 422.1 The Belt and Road Initiative 422.2 Key areas of cooperation 442.3 Vision for 21st Century Maritime Cooperation 462.4 Belt and Road Initiative tourism vision 46$protocol:/e-unwto/doi/book/10.18111/9789284418749 - Friday, August 02, 2019 11:01:06 PM - IP Address:172.96.241.126 2.5 Implementation progress 472.6 Other maritime development plans in the region 492.7 Key Belt and Road Initiative activities 492.8 Conclusions 50Chapter 3 Tourism on the 21st Century Maritime Silk Road 543.1 Introduction 543.2 International tourism and cruise tourism 563.2.1 International tourism 563.2.2 Cruise tourism 573.2.3 Outbound and cruise tourism 583.3 International tourism by country of destinations 593.3.1 Bangladesh 593.3.2 Brunei 603.3.3 Cambodia 633.3.4 China, Hong Kong (China) and Taiwan Province of China 653.3.5 India 743.3.6 Indonesia 783.3.7 Iran 833.3.8 Japan 863.3.9 Malaysia 883.3.10 Maldives 923.3.11 Myanmar 943.3.12 Pakistan 973.3.13 Philippines 983.3.14 Republic of Korea 1013.3.15 Singapore 1033.3.16 Sri Lanka 1063.3.17 Thailand 1083.3.18 Viet Nam 1103.4 Conclusions 114Chapter 4 Case studies 1184.1 China Maritime Silk Road Promotion Alliance 1184.2 China Maritime Silk Road Museum, Guangdong Province, China 1224.3 Cheng Ho Maritime Trail, Indonesia 1234.3.1 Rationale for the Cheng Ho Maritime Trail 1234.3.2 Chinese tourism to Indonesia 1244.3.3 The Cheng Ho Maritime Trail 1254.3.4 Strategies for developing the Cheng Ho Maritime Trail 1254.4 Community engagement in preserving heritage: Jakarta Old Town, Indonesia 1264.4.1 Community engagement: Challenges and breakthrough 1264.4.2 Success stories 127$protocol:/e-unwto/doi/book/10.18111/9789284418749 - Friday, August 02, 2019 11:01:06 PM - IP Address:172.96.241.126 4.5 Muziris Heritage Project, Kerala, India 1294.5.1 Development approach 1304.5.2 Project components 1304.5.3 Managing the project 1324.5.4 Conclusions and lessons learned 1324.6 National Maritime Museum, Galle, Sri Lanka 1334.7 From port city to tourism destination: Aqaba, Jordan 1344.7.1 A Special Economic Zone 1344.7.2 Lessons learned 1354.8 Black Sea Silk Road Corridor: touching time 1354.9 Maritime Silk Road heritage and tourism development: the case of Thessaloniki, Greece 1374.10 Conclusions 139Chapter 5 Overall conclusions 1425.1 Background 1425.1.1 An emerging theme 1425.1.2 Brief historic overview 1425.1.3 The 21st Century Maritime Silk Road 1435.1.4 Current tourism situation 1435.2 Opportunities for 21st Century Maritime Silk Road tourism product development 1445.2.1 Accommodation and resort development 1445.2.2 Restaurants and food tourism 1445.2.3 Retail 1455.2.4 Urban and port area upgrades 1455.2.5 Cruise terminal development 1455.2.6 Cruise line expansion 1455.2.7 Cruise itinerary development 1465.2.8 Visitor attraction development, visitor management and conservation 1465.2.9 Overland themed route development 1475.2.10 Coastal and water-based tourism opportunities 1475.2.11 MICE tourism 1485.2.12 Events tourism 1485.3 Impacts of tourism on the 21st Century Maritime Silk Road 1485.3.1 Managing impacts 1485.3.2 Economic impacts 1495.3.3 Social and cultural impacts 1515.3.4 Environmental impacts 1525.4 UNWTOs Silk Road Initiative 1555.5 Conclusions 155$protocol:/e-unwto/doi/book/10.18111/9789284418749 - Friday, August 02, 2019 11:01:06 PM - IP Address:172.96.241.126 AnnexesAnnex 1 Chinas vision for maritime cooperation under the Belt and Road Initiative 158A1.1 Background 158A1.2 Principles 159A1.3 Framework 159A1.4 Cooperation priorities 160A1.5 China in action 165Annex 2 Belt and Road Sports Tourism Development Action Plan 168Annex 3 Indicative 21st Century Maritime Silk Road: projects by country 170A3.1 Bangladesh 170A3.2 Brunei 170A3.3 Cambodia 171A3.4 China 171A3.5 India 172A3.6 Indonesia 172A3.7 Iran 173A3.8 Japan 173A3.9 Malaysia 174A3.10 Maldives 174A3.11 Myanmar 175A3.12 Pakistan 175A3.13 Philippines 175A3.14 Republic of Korea 176A3.15 Singapore 176A3.16 Sri Lanka 176A3.17 Thailand 177A3.18 Timor-Leste 178A3.19 Viet Nam 178Annex 4 Outbound tourism and cruise trips 179Annex 5 Selected World Heritage and tentative list sites 183Annex 6 Selected enlisted Intangible Cultural Heritage of Humanity 191List of abbreviations 195List of tables and Maritime Silk Road stories 197References and bibliography 199$protocol:/e-unwto/doi/book/10.18111/9789284418749 - Friday, August 02, 2019 11:01:06 PM - IP Address:172.96.241.126 T 7AcknowledgmentsThe 21st Century Maritime Silk Road Tourism Opportunities and Impacts was carried out by the World Tourism Organization (UNWTO) with kind support of Beijing Sunny International Communications Ltd. The publication was overseen and coordinated by the UNWTO Technical Cooperation and Silk Road Department. Chapters 3 and 4 were revised by the UNWTO Tourism Market Intelligence and Competitiveness Department.UNWTO wishes to express its sincere appreciation and gratitude to the following authors and contributions: Lead author:Mr. Robert TraversContributing authors:Mr. Robert Cleverdon Dr. Janet CochraneMr. Asiff Hussein Mr. Padiyathputhenkattil Mohamedali Noushad Mr. Ioannis Papagiannopoulos Dr. Yiyi JiangDr. Stella KostopoulouMs. Ardhina Rosa de Lima Ms. Alice TraversInstitutional support:China National Tourism AdministrationCulture and Tourism Regional Office of South SumateraFujian Provincial Commission of Tourism Development Fujian Provincial Tourism Development GroupFujian Tourism Company Ltd.Governor of South SumateraJakarta Old Town AuthorityMawei Shipyard MuseumMinisterial Cultural Tourism Acceleration Development Team, IndonesiaMinistry of Tourism of IndonesiaMinistry of Hotels and Tourism of Myanmar Ministry of Tourism and Sports of Thailand Quanzhou Maritime Museum$protocol:/e-unwto/doi/book/10.18111/9789284418749 - Friday, August 02, 2019 11:01:06 PM - IP Address:172.96.241.126 Stark communications pvt ltdSri Lanka Tourism Development AuthorityTourism Acceleration Group, IndonesiaXiamen Aviation International Travel ServiceXiamen Tourism GroupNote on nomenclature: When historical names are used, the contemporary name is indicated in brackets: e.g., Batavia (Jakarta), Bombay (Mumbai) or Canton (Guangzhou).$protocol:/e-unwto/doi/book/10.18111/9789284418749 - Friday, August 02, 2019 11:01:06 PM - IP Address:172.96.241.126