2016斋月旅行报告（英文版）.pdf

MasterCard-CrescentRating Ramadan Travel Report By MasterCard & CrescentRating June 2016Ramadan Travel Report By MasterCard & CrescentRating June 2016 MasterCard-CrescentRating- MasterCard-CrescentRating - Ramadan Travel Report - 1 - MasterCard-CrescentRating - Ramadan Travel Report Table of Contents . 3 . 5 . 6 . 8 . 11 . 22 . 27 . 29 The Muslim Travel Market Ramadan Around the World Traveling During Ramadan Key Findings Catering to the Needs of Muslim Travelers in Ramadan Interview Data Sources- 2 - MasterCard-CrescentRating - Ramadan Travel Report About CrescentRating MasterCard is a technology company in the global payments industry. MasterCard operates the worlds fastest payments processing network, connecting consumers, nancial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCards products and solutions make everyday commerce activities - such as shopping, traveling, running a business, and managing nances - easier, more secure, and more ecient for everyone. CrescentRating is a leading authority on Halal-friendly travel. The company uses insights, industry intelligence, lifestyle, behavior and research on the needs of the Muslim traveler to deliver authoritative guidance on all aspects of Halal-friendly travel to organizations across the globe. Formed in 2008, CrescentRating services are used by every tier of the tourism industry globally, from government bodies and tourism agencies to hospitality service providers, to inform how they can meet and serve the needs of the Muslim traveler. CrescentRatings services include rating & accreditation, research & consultancy, workshops & training, ranking & indices, destination marketing, event support/partnerships and content provisioning. HalalTrip and Muslim Travel Warehouse are sister companies of CrescentRating Pte. Ltd. About MasterCard - 3 - MasterCard-CrescentRating - Ramadan Travel Report The Muslim travel market is one of the fastest growing segments in the global travel industry. According to the MasterCard-CrescentRating Global Muslim Travel Index (GMTI) 2016, there were 117 million Muslim international travelers globally in 2015. Driven by a rapid population growth of Muslims, a growing middle class and younger population, this number is projected to grow to 168 million by 2020. The travel expenditure by this segment is expected to exceed USD 200 billion by 2020. This growth has been facilitated by an increase in ease of access to travel information and the availability of Muslim-friendly travel services and facilities at more destinations. The Muslim Travel Market The choice of travel destinations amongst Muslim travelers has evolved. In the past, they often chose to travel to a few specic destinations due to the limited availability of Muslim-friendly facilities and services or due to religious needs at particular locations and periods of the year. The main example of religious travel is the performance of the pilgrimage or Haj to Makkah, which can only be performed during the month of Dhul Hijjah or the twelfth month of the Islamic calendar. This has substantially changed over the years. In todays globalized and interconnected world, the travel needs of the Muslims have become more varied and dynamic. As such, the more auent and empowered Muslim traveler now seeks for destinations with high levels of services which take into account their unique needs throughout the year including the month of Ramadan. With the growing trend of travel all around the year, the MasterCard-CrescentRating Ramadan Travel Report analyzes the changing travel trends in Ramadan and the main drivers shaping this. The report aims to help businesses and destinations better understand and cater to the dierent groups of Muslim travelers during this holy month. The Need to Travel Anywhere, AnytimeImage- 5 - MasterCard-CrescentRating - Ramadan Travel Report Perhaps no other month in the year punctuates the lifestyles of Muslims around the world more than the holy month of Ramadan. In this month, Muslims observe fasting, one of the ve pillars of Islam, by abstaining from eating, drinking, smoking as well as intimacy from dawn to dusk.Ramadan falls on the ninth month of the Islamic calendar, which is based on the lunar system, and thus has a 12 month cycle revolving around 355 days. As this is 10 days less than the Gregorian calendar, the Islamic months, including the month of Ramadan, vary each year in comparison. Yearly, the month of Ramadan advances by about 10 days compared to the Gregorian calendar. This also means that for a given region, the daytime temperature and the duration of fasting will be dierent each year, as the month of Ramadan revolves around the solar calendar (Gregorian calendar) taking 30 years to complete a full cycle. The length of the fasting period can vary substantially across dierent parts of the world due to the changing times of sunrise and sunset. Although the average fasting time during Ramadan is between 11-16 hours per day, certain parts of the world, such as Europe, can experience fasting durations exceeding 20 hours when Ramadan occurs during the summer months. In some parts of the world, when Ramadan occurs during summer, the daytime temperature could soar above 40C. As such, while lifestyle changes may be common for Muslims around the world, the experience of fasting itself may be dierent for Muslims living in dierent regions due to the impact of the duration of fasting and daytime temperatures. As for the common lifestyle changes of Muslims during Ramadan, although they will continue with their normal day-to-day activities, they will also allocate additional time and eort towards other religious activities such as reciting the Quran, frequenting the mosque for prayers and doing charitable work. Some of the unique features of the month of Ramadan include: Ramadan Around the World The morning meal taken before the beginning of the fasting period is called Suhour, and the meal taken at the breaking of a fast when the fasting period ends is called Iftar. These are very important meals for Muslims. It is best to take Suhour as near as possible to the start of the fasting period, and Iftar should be taken as soon as the fasting period ends. Iftar and Suhour Meals During the month of Ramadan, most Muslims will pray an additional congregational prayer called the Taraweeh prayer. The timing of the Taraweeh prayer is after the last of the ve prayers of the day, known as the Ishaa prayers. Taraweeh Prayers- 6 - MasterCard-CrescentRating - Ramadan Travel Report The vast majority of Muslims around the world prefer not to travel during the month of Ramadan. Instead, they would spend the month with family and friends at home in a familiar environment to maximize the observance of faith-related practices. Apart from home, the other top three locations that Muslims are eager to spend a good part of the month of Ramadan are the three holy mosques of Masjid al-Haram, Masjid an-Nabawi and Masjid al-Aqsa. Makkah and Madinah, in which Masjid al-Haram and Masjid an-Nabawi are located respectively, remain the top two destinations for Muslims during Ramadan. During this period, Muslims would try to combine the performance of Umrah (minor pilgrimage) in Makkah with the unique benets of observing the fasting of Ramadan within the sanctity of the holy mosques in Makkah and Madinah. In addition, many Muslims also spend the last 10 days staying in Masjid al-Haram and Masjid an-Nabawi for the purpose of worship in seclusion or Itikaf. According to Saudi Arabian authorities, 2015 saw more than 6 million visitors during the month of Ramadan. With the expansion of the two holy mosques, this number could continue to rise in the coming years. Apart from home and the holy mosques, there is a growing trend amongst Muslims to spend their Ramadan in other locations. In most cases this could be due to necessity. The six key drivers contributing to the increasing number of Muslims traveling during Ramadan: Umrah Travel: Umrah travel continues to be the main faith-based need for Muslim travelers journeying to the holy city of Makkah. This number is set to increase with more capacity being catered to travelers visiting the holy site. Traveling During Ramadan Six Key Drivers of Muslims Traveling in Ramadan Six Key Drivers of Muslims Traveling in Ramadan Umrah Travel Business Travel Ramadan with Family Ramadan Culture Eid Festival Extreme Weather or Duration Business Travel: Muslim business travelers would need to continue to travel should business activities and dealings fall in the month of Ramadan. With globalized trade and an increasingly interconnected world, the need for business travel in Ramadan will remain. Ramadan with Family: With an increasing trend in family members living overseas for long periods due to studies or work, with some even migrating to other countries, Ramadan becomes an important and precious period for Muslims to travel and be closer to their loved ones. Ramadan Culture: Muslim travelers are also opting to travel during this period to experience the unique ways Ramadan is practised around the world. The culture experienced in another country may be signicantly dierent from that in their home country. - 7 - MasterCard-CrescentRating - Ramadan Travel Report Extreme Weather or Duration: Unlike the past where Muslims were concentrated in specic regions, today they have become a globalized community and live in almost every corner of the world. Muslims living in environments with extreme weather conditions or long fasting durations may be motivated to travel to other destinations during the month of Ramadan so that they can perform their fasting more comfortably. This is especially true for rst and second generation of migrants who have not grown accustomed to their new living conditions, as well as people of old age. With increasing availability of Ramadan-friendly facilities in many destinations, the above drivers will continue to change the dynamics of Muslims spending the month of Ramadan away from their usual place of residence. - 8 - MasterCard-CrescentRating - Ramadan Travel Report Since March 2015, the MasterCard-CrescentRating partnership has seen the release of a number reports on the Muslim travel market. These reports have become premier resources for destinations and businesses to develop strategies to attract and cater to the needs of the growing Muslim travel segment. The MasterCard-CrescentRating Global Muslim Travel Index (GMTI) is now the global benchmark on how destinations are performing in attracting the Muslim market segment. In 2015 MasterCard and CrescentRating also released the Muslim Travel Shopping Index (MTSI) which looks at the shopping and dining behavior of this segment. The “MasterCard-CrescentRating Ramadan Travel Report” is another landmark report in this series. It looks at the changing patterns of travel during the holy month of fasting. This report is the most comprehensive study of its kind giving destinations and businesses useful insights on how they can develop medium to long-term strategies to attract and cater to Muslim travelers during the month of Ramadan over the next 15 years. A total of 50 destinations were analyzed in this years report. These were selected based on