GBTA:2022年全球商务旅游行业可持续发展现况报告(EN)_21页_9mb.pdf
Perceptions, priorities, and opportunities to guide a greener future for business travelApril 2022The State of Sustainability in the Global Business Travel SectorGLOBAL BUSINESS TRAVEL ASSOCIATIONThe State of Sustainability in the Global Business Travel Sector Global Business Travel Association gbta Executive SummaryBusiness travel brings people together and fosters economic growth within and across national boundaries. For this to continue, however, the industry must ensure people can effectively connect in-person and conduct business globally while doing what is right for society and the planet. The need to address sustainability has grown steadily in the sector in the past few years and is now a shared concern for business travel buyers and suppliers and across the industry ecosystem for business travel buyers and suppliers and the industry overall. This study presents the collective results of GBTA research efforts conducted from January to March 2022 with industry professionals and external stakeholders such as policy makers, think tanks and NGOs to benchmark the state of sustainability in the global business travel sector and identify key challenges and opportunities to chart the course towards a more sustainable future for business travel.2DESTINATION SUSTAINABILITY The Global Business Travel Association (GBTA) has embarked on a sustainability journey to champion collaborative efforts and accelerate the transition to sustainable business travel. To identify opportunities to guide a greener future for the sector, GBTA partnered with Grayling, a global public affairs consultancy, to survey, analyze, and benchmark the perceptions and priorities of global business travel industry professionals as well as external stakeholders. (Chapter 1)EMBARKING ON THE JOURNEYThe results show the business travel sector worldwide views addressing climate change as the number one priority area for action (88%), even while turning this sense of urgency into sustainable travel policies remains complex and with many barriers. As a result, a mutual perception exists among both the business travel sector and external stakeholders that the industry has not done enough on sustainability within the sector. The challenges include higher costs associated with sustainable travel options (82%) and the lack of transparent sustainability data (63%). To overcome these hurdles, the industry respondents see improved access to sustainability data (63%) and a change in the industry culture (63%) as the top facilitators. (Chapter 2)EXISTING BEST PRACTICESWe can, however, expect the industry to do increasingly more in the future, as most travel programs already have the infrastructure in place to support the adoption of sustainable travel policies that turn the ambition into action. Six in ten (60%) industry respondents reported having both a sustainability team and a sustainability program in place to address corporate environmental performance. (Chapter 3)OPPORTUNITIES FOR CHANGEFor the sustainability journey to be realized, the business travel industry needs to enact credible sustainable business travel practices. Seventy-six percent (76%) of travel buyers have either already incorporated or are planning to incorporate sustainability objectives in their travel policies. Business travel suppliers will increasingly be challenged on emissions reductions both through energy efficiency gains (74%) and clean energy use (68%) and waste management (72%), as these rank as the most important corporate travel policy concerns for travel buyers. Concurrently, topping the list as the most impactful actions for industry stakeholders: selecting energy efficient hotels and event venues (81%), working with suppliers with green certification (78%), and booking flights that use sustainable aviation fuels (73%). Prioritizing routes with the smallest CO2 footprint is also seen as a highly effective measure by external stakeholders (96%). (Chapter 4)TRAVELING TOGETHERWhile results show the industry is willing to improve its environmental performance, collaboration and multi-stakeholder partnerships are needed to impact change at the speed and scale needed. To make improvements possible, 90% of industry respondents say GBTA should guide the industry on its journey. (Chapter 5)The State of Sustainability in the Global Business Travel Sector Global Business Travel Association gbta Contents3CHAPTER 1 Defining Sustainable Business Travel .4Destination Sustainability .4Gathering Data from Across and Beyond the Industry . 5CHAPTER 2 Embarking on the Sustainability Journey .7Industry Priorities . 7Perceived Barriers .9Removing Barriers . 10CHAPTER 3 The State of Sustainability in the Industry .11Existing Sustainability Practices.11External Perceptions .13CHAPTER 4 Opportunities for Practical Change . 15How to: Sustainable Travel Management .15How to: Sustainable Suppliers .17CHAPTER 5 The Value of Partnerships . 18GUIDING THE INDUSTRY .18Traveling Together .194The State of Sustainability in the Global Business Travel Sector Global Business Travel Association gbta DESTINATION SUSTAINABILITY1 The Paris Agreement is a legally binding international treaty on climate change: /unfccc.int/process-and-meetings/the-paris-agreement/the-paris-agreement2 United Nations (1987) Report of the World Commission on Environment and Development: Our Common Future Available at: /un- sustainability has emerged as the topic of our times from increasing civil society action to government regulations to business initiatives to help limit global warming to 1.5 degrees Celsius, in line with the Paris Agreement.1At its core, sustainability means meeting the needs of the present without compromising the ability of future generations to meet their needs.2 Businesses have embraced this challenge by acknowledging their environmental and social responsibility. For the global business travel industry, this means enabling people to connect and conduct business while doing what is right for society and the planet.In this context, GBTA has embarked on a journey to actively facilitate a path to more sustainable business travel. Business travel supports economic growth, regional cohesion and human connectivity. It brings sales professionals to their customers, engineers to their sites, artists to their audiences, and diplomats to the table of international negotiations. But maintaining such global mobility involves getting a grip on carbon emissions which threaten the planet and humanity.The need to make business travel more sustainable has grown steadily and did not go away with the pandemic that halted travel for almost two years between March 2020 and March 2022. Protecting the planet is a shared concern for travel buyers and suppliers demonstrated by a strong majority (89%) of global respondents stating that sustainability is a priority for their company. Regardless of region, the emphasis on sustainability is strong, ranging from 99% in Asia Pacific and 97% in Europe, to 91% in Latin America and 84% in North America. CHAPTER 1Defining Sustainable Business Travel“Sustainability must be a cultural and financial commitment and not just when its a hot issue with customers.” BUYER, UNITED STATES5The State of Sustainability in the Global Business Travel Sector Global Business Travel Association gbta The $1.4 trillion3 global business travel industry stands at the crossroads of corporate scope 3 emissions and the direct scope 1 emissions of the transportation and accommodation industries.4 As the focus on reducing emissions generated by travel intensifies, it is essential for stakeholders across the business travel value chain to work together to chart 3 Pre-pandemic U.S. dollar figures (2019)4 Emissions categorization system developed by the GHG Protocol emissions accounting tool. More information at: /ghgprotocol/the course towards a more sustainable future. This includes several elements of the business travel journey from decarbonized aviation to energy efficient hotel rooms. This landmark industry benchmarking study and its underlying surveys are designed to serve as an essential building block in GBTAs sustainability efforts for the business travel industry. GATHERING DATA FROM ACROSS AND BEYOND THE INDUSTRY For the primary part of the study, from January and March 2022 GBTA collectively surveyed 762 global industry professionals which included GBTA constituents from four regions Europe, North America, Latin America and Asia Pacific regarding their views and requirements on how to best incorporate sustainability into business travel programs. Specifically, the industry survey sought to:1. uncover the current state and priorities of the business travel industry regarding sustainability. 2. ascertain perspectives on the opportunities and challenges associated with the sustainability journey, and 3. identify how GBTA can best support its members and stakeholders with actions and tools on sustainability.8 9% On everyones mind Sustainability is a priority for 89% of the industryWHAT are the categories or “SCOPES” of emissions?Fuel consumption by a transport companyEmissions from the generation of electricity and heating purchased by a companyEmissions from the transportation of employees for business-related activities (business travel)EXAMPLESSCOPE 1Direct company emissionsSCOPE 2Emissions indirectly caused by a companys energy useSCOPE 3Emissions from a companys value chainThe State of Sustainability in the Global Business Travel Sector Global Business Travel Association gbta The primary survey respondents fall into two main groups: Corporate travel managers (“buyers”): Professionals who work at companies across virtually every industry and perform critical corporate travel management roles such as designing travel policies, negotiating discounts with airlines and hotels, implementing technology, and safety and duty of care for their traveling workforce. Travel suppliers (“suppliers”): Professionals who work for travel companies such as airlines, hotels, rental car companies, and travel management companies in a variety of roles including executive leadership, sales, marketing, and product strategy.The primary industry survey received an almost even share of response from travel buyers and suppliers. Travel industry supplier verticals are also evenly represented, with 31% from the hospitality sector, 27% from the transportation sector (aviation, rail, and ground transportation), 14% from intermediaries such as online booking tools and travel management companies, and 29% identifying as other sectors, including consultants and analysts working in the business travel industry.The second survey GBTA conducted consisted of 100 relevant external stakeholders including policymakers, think tanks, non-profit organizations, and international organizations to strengthen its understanding on the perceptions of the sector from the outside. Specifically, the secondary survey sought to:1. gather information on the external perceptions and expectations on business travel sustainability, and2. identify credible sustainability practices for the business travel industry from a broader, cross-industry point of view.The external stakeholders represent a mix of awareness of the business travel industry half (48%) indicated familiarity with the sector while the remaining half (52%) admit to being not very or not at all familiar with the industry.GBTA partnered with Grayling to prepare this report and provide comprehensive analysis of the survey results. WHERE are the respondents based?57% North America34% Europe6% Central and Latin America 2% Asia Pacific2% Africa and Middle East67The State of Sustainability in the Global Business Travel Sector Global Business Travel Association gbta INDUSTRY PRIORITIESA key objective of the surveys was to identify the top environmental, social, and governance (ESG) priorities of both industry and external respondents. Responses were used to develop a matrix of the top 10 material sustainability issues for the sector across all ESG pillars. This materiality assessment places emissions reduction as the most critical issue to be tackled by the business travel sector, based on its importance for both industry and external stakeholders.There is a strong agreement across the business travel industry that it must prioritize decarbonization as an immediate priority. Achieving emission reductions is ranked as the top priority for both business travel buyers (90%) and suppliers (85%). Beyond its carbon footprint, the industry is also concerned about its broader environmental impact: 83% of respondents rank waste reductions and single-use plastics in particular as a top priority for the next two to three years.These priorities show a strong recognition within the business travel sector and external stakeholders that rapid action needs to be taken to ensure the long-term feasibility of business travel and economic mobility. CLCD,qI CHAPTER 2Embarking on the Sustainability JourneyOUR TOP 10 Material Issues8The State of Sustainability in the Global Business Travel Sector Global Business Travel Association gbta Environmental issues are a key concern for respondents, compared to social sustainability or sustainable governance which are considered to be less immediate priorities. This demonstrates a sense of urgency to deliver on net zero commitments and relates to the growing pressure from customers and investors on companies to act on their environmental footprint.The strong focus on environmental sustainability is also evident in the industrys views on the United Nations Sustainable Development Goals (SDGs).5 The U.N. SGDs provide a framework for companies to structure their sustainability activities and objectives along internationally recognized sustainability targets and metrics. In the survey, the business travel sector identified climate action (Goal 13), responsible consumption and production (Goal 12), and affordable and clean energy (Goal 7) as the three SDGs where the industry can have the biggest impact.5 For more information on the UN SDGs, please see: /sdgs.un/goals77% of the industry say raising awareness among employees, clients, and stakeholders is a key priorityESG UN Sustainable Development Goals19% 43% 50% 55% 3% 5%ENVIRONMENTALGBTA members priority3% 6% 27% 11% 33% 33%SOCIALGBTA members priority52% 19% 28% 4% 37%GOVERNANCEGBTA members priority“Now is the time to introduce these new changes in sustainability. The world has been working through a major crisis and everyone is expecting change on the re-awakening.” BUYER, FRANCE9The State of Sustainability in the Global Business Travel Sector Global Business Travel Association gbta PERCEIVED BARRIERSWhile GBTAs data demonstrates the business travel sector has identified the fight against climate change as a priority area for action, managing and reducing the environmental