2019年第三季度Facebook财报PPT.pdf

Facebook Q3 2019 Results investor.fbQ317 Q417 Q118 Q218 Q318 Q418 Q119 Q219 Q319185 184 185 185 185 186 186 187 189274 277 282 279 278 282 286 286 288476 499 529 546 561 577 600615 6274331,3684411,4014531,4494611,4714701,4944781,5234901,5624991,5875191,623Daily Active Users (DAUs)In MillionsRest of WorldAsia-PacificEuropeUS Rest of World: 474 million; Asia-Pacific: 567 million; Europe: 284 million; and US Rest of World: 738 million; Asia-Pacific: 921 million; Europe: 377 million; and US & Canada: 242 million. Periods prior to Q3 2018 have not been adjusted to reflectthis updated methodology because the change was immaterial.2,271 2,375RevenueIn MillionsPayments and Other FeesAdvertising4Q317 Q417 Q118 Q218 Q318 Q418 Q119 Q219 Q319$10,142$12,779 $11,795 $13,038 $13,539$16,640$14,912$16,624 $17,383$186$10,328$193$12,972$171$11,966 $193$13,231$188$13,727$274$16,914$165$15,077 $262$16,886 $269$17,652Q317 Q417 Q118 Q218 Q318 Q418 Q119 Q219 Q319$5,033$6,392 $5,667 $6,251 $6,667$8,433 $7,308 $8,115 $8,487$2,481$3,250$3,036$3,302 $3,313$4,151$3,650$4,109 $4,124$1,760$2,059$2,091$2,316 $2,422$2,759$2,682$3,012 $3,267$1,054$10,328$1,271$12,972$1,172$11,966 $1,362$13,231$1,325$13,727$1,571$16,914$1,437$15,077 $1,650$16,886$1,774$17,652Revenue by User GeographyIn MillionsRest of WorldAsia-PacificEuropeUS & CanadaRevenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generatingactivity. This allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue is disaggregatedby geography based on the billing address of our customer. 5Advertising Revenue by User GeographyIn MillionsQ317 Q417 Q118 Q218 Q318 Q418 Q119 Q219 Q319$4,912$6,271 $5,559 $6,137 $6,547$8,246 $7,203 $7,952 $8,317$2,434$3,196$2,992$3,247 $3,266$4,087$3,609$4,043 $4,057$1,749$2,048$2,080$2,297 $2,406$2,742$2,670$2,985 $3,243$1,047$10,142$1,264$12,779$1,164$11,795 $1,357$13,038$1,320$13,539$1,565$16,640$1,430$14,912 $1,644$16,624$1,766$17,383Rest of WorldAsia-PacificEuropeUS & Canada6Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generatingactivity. This allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue is disaggregatedby geography based on the billing address of our customer. Payments & Other Fees Revenue by User GeographyIn MillionsQ317 Q417 Q118 Q218 Q318 Q418 Q119 Q219 Q319$121 $121 $108 $114 $120$187$105$163 $170$47 $54$44$55 $47$64$41$66$67$11 $11$11$19 $16$17$12$27 $24$7$186 $7$193$8$171$5$193$5$188$6$274$7$165$6$262 $8$269Rest of WorldAsia-PacificEuropeUS & Canada7Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generatingactivity. This allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue is disaggregatedby geography based on the billing address of our customer. EuropeQ318 Q418 Q119 Q219 Q319$1.81 $2.11 $1.88 $2.12$2.23$0.01$1.82 $0.01$2.12$0.01$1.89 $0.01$2.13$0.01$2.24Q318 Q418 Q119 Q219 Q319$2.66 $2.94 $2.77 $3.01$3.22$0.02$2.68 $0.02$2.96$0.01$2.78 $0.03$3.04 $0.02$3.24Q318 Q418 Q119 Q219 Q319$6.01$7.25 $6.35 $6.94 $7.15$0.08$6.09 $0.12$7.37$0.07$6.42 $0.11$7.05$0.11$7.26Q318 Q418 Q119 Q219 Q319$27.11$34.09 $29.69 $32.60 $33.86$0.50$27.61 $0.77$34.86$0.43$30.12 $0.67$33.27$0.69$34.55Average Revenue per User (ARPU)Worldwide US & CanadaAsia-Pacific Rest of WorldPayments and Other FeesAdvertising8Q318 Q418 Q119 Q219 Q319$8.69$10.82 $9.45 $10.52 $10.51$0.13$8.82 $0.17$10.99$0.11$9.56 $0.17$10.69$0.17$10.68Please see Facebooks most recent quarterly or annual report filed with the SEC for the definition of ARPU.Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generatingactivity. This allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue isdisaggregated by geography based on the billing address of our customer. $2.11$2.67$10.98$9.55$10.70 Q317 Q417 Q118 Q218 Q318 Q418 Q119* Q219* Q31914% 12% 16% 17% 18% 17%19% 20% 18%20%15%19% 19% 19% 17%19% 20% 20%11%11%13% 14%14%15%13%14% 14%5%5%6% 6%7%6%27% 19%8%General & AdministrativeMarketing & SalesResearch & DevelopmentCost of Revenue9Expenses as a % of Revenue*Includes $3.0 billion and $2.0 billion in legal expenses accrued in the first quarter and second quarter of 2019, respectively, related to the U.S. Federal Trade Commission(FTC) settlement as discussed in our press releases furnished with our Reports on Form 8-K dated April 24, 2019 (Q1 2019 Press Release) and July 24, 2019 (Q22019 Press Release). These expenses are included in general and administrative expenses.*Includes $3.0 billion and $2.0 billion in legal expenses accrued in the first quarter and second quarter of 2019, respectively, related to the FTC settlement as discussedin our Q1 2019 and Q2 2019 Press Releases.Income from OperationsIn MillionsQ317 Q417 Q118 Q218 Q318 Q418 Q119* Q219* Q319$5,122$7,352$5,449$5,863 $5,781$7,820$3,317$4,626$7,18510