400-3-2019快手商家号品牌版介绍.pdf
2019 2019.7 PART 3 PART 4 PART2 PART 1 PART 5PART 1. 2018 6 5 1 app 4.7 DAU PART 2. 2011.03 GIF 2013.10 2014.11 2015.06 1 2017.03 2017.12 DAU 1.1 2018.06 A 2019.05 2019.05 DAU 2 60min+ 200 1500w+ UGC 2 100 Z 90 80% 34% 20% 10% 36% 10% 36% 20% 34% Females 50% Males 50% KWAI - 46% 4 35% KOL 1 “ 90% ” - 190W+ - 8w / 45 / 14.8w / 8999 / 2.58w / 1500 / 10w PART 3. - + + 3 / / “ ”, “ + + ” 0.00% 4.50% 9.00% 13.50% 18.00% 3.33% 3.57% 3.74% 3.79% 5.22% 5.81% 9.72% 11.77% 16.22% 16.70% 1. 5. 2. 6. 3. 7. 4. 8. 1. 88 2. 8.8 - 88 - APP “” “” “ ” “ ” ” ” POI AI PART 4. feed - “ ” “ ” QQ “ ” “ ” “ ” “ ” “ ” POI POI POI -POI - ad.e.kuaishou/ - / - / - / - chenzhongtech/ 4 + 2.5 + 60% 20 + - PART 5. - - 2000 6000BA 877 2000+ 2000 BA 6000 - 190 4 1917 9 / - UGC 15 3900 5734 6% step1: APP step2: app step3: “ ” step4: THANK YOU APP
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