2018年视频收视用户调查报告.pdf

National Tracking Poll #181049October 25-26, 2018Crosstabulation ResultsMethodology:This poll was conducted between October 25-October 26, 2018 among a national sample of 2044Adults - TV Watchers. The interviews were conducted online and the data were weighted to ap-proximate a target sample of Adults - TV Watchers based on age, educational attainment, gender,race, and region. Results from the full survey have a margin of error of plus or minus 2 percentagepoints.Table Index1 Table HR1: In general, do you prefer to watch television series that release an entire seasonat the same time or series that release one episode per week? . . . . . . . . . . . . . . . . . . 62 Table HR2_1: If you were deciding whether or not to watch a television series, would thefollowingmakeyoumoreorlesslikelytowatch,ornotimpactyourdecision? Anentireseasonis released at the same time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 103 Table HR2_2: If you were deciding whether or not to watch a television series, would thefollowing make you more or less likely to watch, or not impact your decision? Episodes arereleased week by week . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 Table HR2_3: If you were deciding whether or not to watch a television series, would thefollowing make you more or less likely to watch, or not impact your decision? Episodes are 30minutes long . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185 Table HR2_4: If you were deciding whether or not to watch a television series, would thefollowing make you more or less likely to watch, or not impact your decision? Episodes are anhour long . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 226 Table HR2_5: If you were deciding whether or not to watch a television series, would thefollowingmakeyoumoreorlesslikelytowatch,ornotimpactyourdecision? Seriesisavailableon a streaming service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267 Table HR2_6: If you were deciding whether or not to watch a television series, would thefollowingmakeyoumoreorlesslikelytowatch,ornotimpactyourdecision? Seriesisavailableon traditional cable or broadcast television . . . . . . . . . . . . . . . . . . . . . . . . . . . 308 Table HR3_1: Would you say that series that release an entire season at the same time orseries that release one episode per week are best for: Following the show with friends or family 349 Table HR3_2: Would you say that series that release an entire season at the same time orseries that release one episode per week are best for: Discussing the show on social media . . 3810 Table HR3_3: Would you say that series that release an entire season at the same time orseries that release one episode per week are best for: Making you excited to watch an episode 4211 Table HR3_4: Would you say that series that release an entire season at the same time orseries that release one episode per week are best for: Making you feel invested in a show andits characters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4612 Table HR4: How often do you watch live television? . . . . . . . . . . . . . . . . . . . . . . 5013 Table HR5: Which of the following statements comes closest to your view, even if none areexactly right? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5414 Table HR6_1NET: When you watch shows on demand at your convenience, how do youwatch? Select all that apply. - Streaming service . . . . . . . . . . . . . . . . . . . . . . . . 582National Tracking Poll #181049, October, 201815 Table HR6_2NET: When you watch shows on demand at your convenience, how do youwatch? Select all that apply. - Recording (DVR) . . . . . . . . . . . . . . . . . . . . . . . . 6116 Table HR6_3NET: When you watch shows on demand at your convenience, how do youwatch? Select all that apply. - DVD or Blu-ray . . . . . . . . . . . . . . . . . . . . . . . . . 6417 Table HR6_4NET: When you watch shows on demand at your convenience, how do youwatch? Select all that apply. - On demand service through TV provider . . . . . . . . . . . . 6718 Table HR6_5NET: When you watch shows on demand at your convenience, how do youwatch? Select all that apply. - Other, please specify: . . . . . . . . . . . . . . . . . . . . . . 7119 Table HR6_6NET: When you watch shows on demand at your convenience, how do youwatch? Select all that apply. - Not applicable . . . . . . . . . . . . . . . . . . . . . . . . . . 7420 Table HR7: When watching a show that is available on demand at your convenience, howoften do you watch two or more episodes in one sitting, sometimes called binge watching? . . 7721 Table HR8: When you do this, how many episodes do you watch on average in one sitting? . 8122 Table HR9: And, what television show genre do you most often binge watch? . . . . . . . . 8323 TableHR10_1: Howimportantofafactorarethefollowinginyourdecisiontowatchmultipleepisodes of a show in one sitting? It is relaxing for me . . . . . . . . . . . . . . . . . . . . . 8524 TableHR10_2: Howimportantofafactorarethefollowinginyourdecisiontowatchmultipleepisodes of a show in one sitting? I want to see more of the story . . . . . . . . . . . . . . . 8925 TableHR10_3: Howimportantofafactorarethefollowinginyourdecisiontowatchmultipleepisodes of a show in one sitting? It is too suspenseful to wait . . . . . . . . . . . . . . . . . 9326 TableHR10_4: Howimportantofafactorarethefollowinginyourdecisiontowatchmultipleepisodes of a show in one sitting? It is a good way to spend time with friends/family . . . . . 9727 TableHR10_5: Howimportantofafactorarethefollowinginyourdecisiontowatchmultipleepisodes of a show in one sitting? I like the cast . . . . . . . . . . . . . . . . . . . . . . . . 10128 TableHR10_6: Howimportantofafactorarethefollowinginyourdecisiontowatchmultipleepisodes of a show in one sitting? It nulllls my free time . . . . . . . . . . . . . . . . . . . . . . 10529 TableHR10_7: Howimportantofafactorarethefollowinginyourdecisiontowatchmultipleepisodes of a show in one sitting? I want to avoid spoilers . . . . . . . . . . . . . . . . . . . 10930 TableHR10_8: Howimportantofafactorarethefollowinginyourdecisiontowatchmultipleepisodes of a show in one sitting? I want to nullnish the series as fast as possible . . . . . . . . . 11331 Table HR11: Do you feel guilty when you binge watch a television series, or not? . . . . . . 11732 Table HR12_1: Have you ever: Watched an entire season within 24 hours of its release . . . 12133 Table HR12_2: Have you ever: Watched an entire season with a week of its release . . . . . 12534 Table HR12_3: Have you ever: Cancelled social plans to continue watching a show . . . . . 1293Morning Consult35 Table HR12_4: Have you ever: Watched a show at work . . . . . . . . . . . . . . . . . . . 13336 Table HR12_5: Have you ever: Stayed up all night watching a show . . . . . . . . . . . . . 13737 Table HR12_6: Have you ever: Binge watched the same series more than once . . . . . . . . 14138 Table HR12_7: Have you ever: Stayed up past my normal bedtime to watch a show . . . . . 14539 Table HR12_8: Have you ever: Made less healthy food or exercise choices because of a show 14940 Table HR14: How long does it take you, on average, to nullnish a season of a show after itpremieres? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15341 TableHR15_1: As you may know, new seasons of the following shows are being released thisyear. How likely are you binge watch each of the following? Making a Murderer . . . . . . . 15742 TableHR15_2: As you may know, new seasons of the following shows are being released thisyear. How likely are you binge watch each of the following? The Marvelous Mrs. Maisel . . . 16143 TableHR15_3: As you may know, new seasons of the following shows are being released thisyear. How likely are you binge watch each of the following? Castlevania . . . . . . . . . . . 16544 TableHR15_4: As you may know, new seasons of the following shows are being released thisyear. How likely are you binge watch each of the following? Midnight, Texas . . . . . . . . . 16945 TableHR15_5: As you may know, new seasons of the following shows are being released thisyear. How likely are you binge watch each of the following? Ray Donovan . . . . . . . . . . 17346 TableHR15_6: As you may know, new seasons of the following shows are being released thisyear. How likely are you binge watch each of the following? StartUp . . . . . . . . . . . . . 17747 TableHR15_7: As you may know, new seasons of the following shows are being released thisyear. How likely are you binge watch each of the following? Stan Against Evil . . . . . . . . . 18148 TableHR15_8: As you may know, new seasons of the following shows are being released thisyear. How likely are you binge watch each of the following? House of Cards . . . . . . . . . . 18549 TableHR15_9: As you may know, new seasons of the following shows are being released thisyear. How likely are you binge watch each of the following? The Real Housewives of Atlanta . 18950 TableHR15_10: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Outlander . . . . . . . . . . . . 19351 TableHR15_11: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Patriot . . . . . . . . . . . . . . 19752 TableHR15_12: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Room 104 . . . . . . . . . . . . 20153 TableHR15_13: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Narcos . . . . . . . . . . . . . . 2054National Tracking Poll #181049, October, 201854 TableHR15_14: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? The Last Kingdom . . . . . . . . 20955 TableHR15_15: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? No Activity . . . . . . . . . . . . 21356 TableHR15_16: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Top Chef . . . . . . . . . . . . . 21757 TableHR15_17: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Counterpart . . . . . . . . . . . 22158 TableHR15_18: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Marvels Daredevil . . . . . . . . 22559 TableHR15_19: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Marvels Runaways . . . . . . . . 22960 TableHR15_20: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? The Orville . . . . . . . . . . . . 23361 TableHR15_21: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Hip-Hop Evolution . . . . . . . 23762 TableHR15_22: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Lore . . . . . . . . . . . . . . . 24163 TableHR15_23: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Mystery Science Theater 3000 . . 24564 TableHR15_24: Asyoumayknow,newseasonsofthefollowingshowsarebeingreleasedthisyear. How likely are you binge watch each of the following? Adam Ruins Everything . . . . . 24965 Table HRdem1_1: How often do you watch or stream the following? TV shows . . . . . . . 25366 Table HRdem1_2: How often do you watch or stream the following? Movies . . . . . . . . 25767 Table HRdem1_3: How often do you watch or stream the following? Sporting events . . . . 26168 Table HRdem2_1: Do you, or anyone in your household, subscribe to the following? Cabletelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26569 TableHRdem2_2: Doyou, oranyoneinyourhousehold, subscribetothefollowing? Satellitetelevision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26970 TableHRdem2_3: Doyou, oranyoneinyourhousehold,subscribetothefollowing? Stream-ing service(s) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27371 Summary Statistics ofSurveyRespondentDemographics . . . . . . . . . . . . . . . . . 27756M o r n i n g C o ns u l tT a b l e HR1C r oss ta b u l a t i o n R es u l ts b y R es p o nd e n t D e mo g r a p hi csT a b l e HR1: I n gen er a l, d o y o u p r ef er t o w a t c h t e l e v i s i o n s er i e s t h a t r e l e as e a n en t i r e s e as o n a t t h e s a m e t i m e o r s er i e s t h a t r e l e as e o n e e p i s o d e p erw e e k?D e mo g r a p hi cS t r o n g ly p r e f e rs e ri es tha tr e l e as e a ne n t ir e s e as o n a tthe s a me t imeS o me w ha tp r e f e r s e ri estha t r e l e as e a ne n t ir e s e as o n a tthe s a me t imeS o me w ha tp r e f e r s e ri estha t r e l e as e o nee p is o d e p e rw e e kS t r o n g ly p r e f e rs e ri es tha tr e l e as e o nee p is o d e p e rw e e kD o n t k no w /N o o p ini o n T o ta l NA d u l ts - T V W a t c h er s 36 % ( 736 ) 8 % ( 375 ) 2 % ( 429 ) 3 % ( 26 ) 2 % ( 243 ) 2044G en der : M a le 34 % ( 34 ) 9 % ( 90 ) 22 % ( 27 ) 3 % ( 3 ) % ( 4 ) 992G en der : F em a le 38 % ( 395 ) 8 % ( 85 ) 20 % ( 2 ) 2 % ( 30 ) 2 % ( 29 ) 05A g e: 18-29 55 % ( 245 ) 2 % ( 95 ) 3 % ( 56 ) 4 % ( 8 ) 7 % ( 29 ) 442A g e: 30-44 43 % ( 225 ) 23 % ( 20 ) 7 % ( 87 ) 7 % ( 39 ) 0 % ( 52 ) 524A g e: 45-54 32 % ( 05 ) 8 % ( 58 ) 24 % ( 80 ) 5 % ( 50 ) % ( 37 ) 33A g e: 55-64 25 % ( 90 ) 5 % ( 54 ) 29 % ( 0 ) 6 % ( 57 ) 4 % ( 5 ) 353A g e: 65+ 8 % ( 7 ) 2 % ( 48 ) 26 % ( 04 ) 25 % ( 97 ) 9 % ( 74 ) 393G en era t io n Z: 18-21 56 % ( 85 ) 20 % ( 30 ) 0 % ( 5 ) 6 % ( 9 ) 8 % ( 2 ) 5M i l lenni a l: A g e 22-37 49 % ( 29 ) 23 % ( 38 ) 5 % ( 88 ) 5 % ( 29 ) 8 % ( 47 ) 592G en era t io n X: A g e 38-53 37 % ( 93 ) 9 % ( 0 ) 2 % ( ) 2 % ( 65 ) 0 % ( 53 ) 523B o o m er s: A g e 54-72 23 % ( 58 ) 4 % ( 96 ) 27 % ( 86 ) 20 % ( 40 ) 6 % ( 08 ) 688P ID: D em (n o le a n) 36 % ( 268 ) 20 % ( 47 ) 2 % ( 56 ) % ( 84 ) 2 % ( 9 ) 745P ID: I n d (n o le a n) 35 % ( 82 ) 20 % ( 02 ) 20 % ( 06 ) 2 % ( 64 ) 3 % ( 65 ) 58P ID: R ep (n o le a n) 37 % ( 286 ) 6 % ( 27 ) 2 % ( 67 ) 4 % ( 3 ) % ( 87 ) 780P ID/G en der : D em M en 33 % ( 4 ) 20 % ( 70 ) 23 % ( 77 ) % ( 37 ) 3 % ( 45 ) 343P ID/G en der