2019非洲移动互联网现状.pdf

1.3 BnAve. age - 20 yrsMobile Market TrendsSmartphone penetration and usage are soaring Top 5 Mobile brands on JumiaEvolution from the last 3 years 3.5%2018 Est.4%2019 Est.AFRICA MOBILE 2019Total PopulationMobile Economy: Contribution to EmploymentAverage price of 1GB of mobile data relative to monthly income African factsBooming smartphone sales on Jumia GDP growth1.049 Bn80% penetrationMobile subscriptions473 M36% penetrationInternet usersM-Commerce & the African consumerProfile and Behavior of Mobile Customers on JumiaCustomers access Jumias mobile site usingSources of trafficTop Sources: Jumia Business Intelligence | GSMA Mobile Report 2018 | We are Social | AFDB | Alliance for Affordable InternetStudy carried out in 14 countries: Algeria, Cameroon, Egypt, Ghana, Ivory Coast, Kenya, Morocco, Nigeria, Tunisia, Rwanda, Uganda, Senegal, South Africa and Tanzania.216 M17% penetrationActive Social Media Users150 Bn2022110 Bn2017Mobile Economy: Contribution to GDP7.9%2022 7.1%20173.45m Jobs in 20223mJobs in 2017Opera MiniAndroid BrowserChromeSafariOthers42%14%13%9%22%Of the transactions are done through Mobile Money and 92% through other payment methods (cash or pre-payments).Preferred Methods of Payment - Jumia Mobile Payments in AfricaJumia Group2016201720182014 2018x5timesgrowth-40%Average price of smartphones on Jumia2014 2016 201895USD99USD165USD50%Mobileweb30%MobileApp20%Desktop$2.1 billionMobile money transactions50%Of the global Mobile Money Services100 millionActive mobile money accountsTop Mobile MoneyCountriesRwandaUgandaTanzaniaKenya8%8.76201712.520159.42016% % %Mobile Broadband Coverage87%202538%2017EstimatesSmartphone Adoption in Africa690m2025255m20182018 202566%36%14%2G59%3G24%4G3%5G59%2G35%3G6%4G20182025