2019年物联网报告.pdf

Y our IoT-driven future Our IoT Barometer 2019February 2019 Vodafone Business IoT Barometer 2019 Foreword This is our sixth Internet of Things (IoT) Barometer. Since the previous edition, weve seen a significant acceleration in adoption. The number of companies using IoT has risen to over a third (34%) and the scale and importance of IoT projects has grown. This surge has been driven by a range of factors but key has been a breaking down of the barriers to entry. When IoT was still a new technology, companies were often forced to develop their own solutions. Now, many companies become IoT adopters when they upgrade or replace systems. When it comes time to get rid of that old heating, ventilation and air conditioning (HVAC) system or to update your fleet tracking solution, the options often include IoT functionality by default. Organisations are also starting with off-the-shelf solutions, particularly smaller businesses with less IT resources. IoT enablement platforms and high-performance connectivity options like Narrowband-IoT (NB-IoT) are making implementation easier, and 5G will soon drive even greater adoption. Companies are seeing the benefits of IoT and choosing to do more with it. Almost every adopter says their projects are delivering results, and over half say that the benefits are significant. These benefits range from cost reductions to improved safety; from increased responsiveness to entirely new revenue streams. Unsurprisingly, the companies that are seeing the biggest advantages are those that are the most committed to the technology. But its not all or nothing there are benefits to be gained throughout the journey, from first steps to the most highly sophisticated, fully integrated solutions. The future of IoT is very exciting. But it isnt just a technology for uber-innovative startups. Most IoT projects arent about creating headlines; theyre about delivering bottom-line results. I believe that weve already passed the tipping point and IoT has entered the mainstream. 74% of adopters believe that within five years companies that havent adopted IoT will have fallen behind. For many companies, its no longer a case of whether or not to implement IoT, but how. Since the first edition back in 2013, the Vodafone IoT Barometer has been an invaluable source of information for companies thinking about IoT. As the market has evolved, weve changed our focus from adoption to sophistication. This year, weve taken that a step further and developed the Vodafone IoT Sophistication Index. In addition to helping show the benefits of investing in IoT, it enables you to compare how you are doing relative to other companies like yours. Read on to discover more. Stefano Gastaut Chief Executive Officer, Vodafone IoTFebruary 2019 Vodafone Business IoT Barometer 2019 1 Defining Internet of Things (IoT) By IoT, we mean connecting sensors in things like cars, buildings and machines, enabling them to communicate about their status and environment and to be controlled remotely. Its making possible everything from asset tracking and condition monitoring to preventative maintenance and autonomous cars. The uses of this technology are broad and constantly growing. The analysts view For each edition, we ask a leading analyst to provide additional perspective on our findings. This year, Michele Mackenzie, who leads Analysys Masons IoT and M2M Services research programme, has added her valuable insight. See page 29 for more information. Contents Executive summary 2 Key trends 4 The IoT Sophistication Index 6 Measuring IoT sophistication 7 Sophistication and ROI 8 Regional breakdown 9 IoT use by industry 10 Transport and logistics 11 Financial services 12 Healthcare and wellness 12 Automotive 13 Energy and utilities 13 Manufacturing and industrials 14 Retail 14 How to improve your IoT strategy 15 Ways to accelerate your IoT plans 20 Its time to act 26 About the survey 28 Contributors 29Vodafone Business IoT Barometer 2019 February 2019 2 Executive summary There are more adopters 34% of companies are using IoT, with over three-quarters (76%) of those saying that its mission-critical to them. There has been a surge in adoption Over a third (34%) of companies are now using IoT, up from 29% in the previous IoT Barometer. Regionally, the Americas saw the biggest increase rising from 27% to 40%. The industries that saw the greatest increase were transport and logistics (27% to 42%) and manufacturing and industrials (30% to 39%). Adopters are investigating existing solutions Organisations are taking advantage of the more advanced off-the-shelf IoT products now available. 92% have either purchased equipment for internal applications with IoT built in or bought services that incorporate IoT. But where theyre building customer-facing solutions, theyre as likely to develop bespoke systems. Adopters are moving beyond pilots Adoption going up means that new companies are getting on board with IoT. Thats why 29% are at the pilot-stage or just beginning to roll out their first full-scale projects. But many others have progressed beyond this. 70% of adopters now have one or more full-scale projects. IoT is becoming business as usual 81% of adopters say their reliance on IoT has grown, and 76% of adopters say IoT is mission-critical to them. Some are even finding it hard to imagine business without it 8% of adopters say their “entire business depends on IoT”. Theyre seeing tangible benefits 95% of adopters have already seen measurable benefits from IoT. And over half say those benefits are significant. The benefits can be realised quickly 95% of adopters have already seen measurable benefits from their IoT projects. Over half (52%) have realised significant returns on their investment. Even organisations that have just implemented their first IoT projects report benefits. And the benefits increase as adoption and sophistication grow. The most sophisticated are seeing the biggest benefits Weve identified five levels of IoT sophistication. 87% of the most sophisticated companies say theyre experiencing significant returns or benefits from IoT, compared to just 17% of those in the least sophisticated group. Results include increased revenue and lower costs Managing costs has always been a strong use case for IoT. Where organisations report a reduction in costs from adopting IoT, the average drop is 18%. And that improves to 26% for the “most sophisticated”. These companies are also more likely to report increased revenue as a benefit. On average, the “most sophisticated” are now achieving revenue growth of 22%. The benefits are many and varied Adopters are also seeing improved collection of accurate data (48%), increased employee productivity (47%), better asset utilisation (41%) and enhanced customer loyalty (39%) to name just a few. Share nedIn Ttter Share nedIn TtterFebruary 2019 Vodafone Business IoT Barometer 2019 3 Thats encouraging them to do more 58% of adopters are using analytics platforms to get more from their IoT data to improve business decision-making. Confidence is growing 84% of adopters say their confidence in IoT has grown in the last 12 months. Thats encouraging them to do more 83% of adopters say the scale of their IoT projects has grown, 80% have more live IoT projects, and 79% say theyre investing more. Concerns are being resolved Security isnt seen as a major barrier by adopters most (65%) say their security concerns about IoT are no worse than with other new technologies. And 75% believe they have adequate skills to manage IoT security. Working with third parties can help 96% of the “most sophisticated” companies are confident that their suppliers have the skills to manage IoT security risks effectively. Adopters see IoT as central to digital strategy 72% of adopters say digital transformation is impossible without IoT. 89% of the “most sophisticated” companies think of it alongside analytics, artificial intelligence (AI) and cloud, not in isolation. They are leveraging it to drive broader objectives, including digital transformation. Sophistication, and results, are linked with integration 87% of the “most sophisticated” users of IoT say they have fully integrated it with their core business systems. And theyre using analytics (80%) to get more from the data they gather to improve business decision-making. And thats why its time to act 74% of adopters say that within five years companies that havent adopted IoT will have fallen behind their competition. Its getting easier to take the first step IoT enablement platforms are making it faster to build, deploy and manage connected solutions effectively. 45% of adopters would work with an IoT platform provider during the implementation phase of a project. Adopters are also using a variety of connectivity options based on whats best suited to particular use cases. 25% of adopters are already using low-power wide area network (LPWAN) technologies like LTE-M (Cat-M1) and NB-IoT. And many are looking to the future 52% of adopters are considering using 5G. Gathering data and using it are key to future success Adopters are looking to use AI and data analytics to derive greater value from the data they collect from IoT devices. Thats because they recognise just how important data will be to their future success. So much so, that 71% of adopters say they expect companies to start listing data resources on their balance sheets within five years. IoT cant be ignored Over half (55%) of adopters say IoT has already completely disrupted their industry. And 74% say that within five years companies that havent adopted IoT will have fallen behind their competition as a consequence. Its time to act. Read on to learn more about current trends in IoT and the many benefits adopters are seeing. Youll also discover how your organisation can become more sophisticated at IoT. Share nedIn Ttter Share nedIn Ttter