2017进口美妆趋势报告.pdf
2017 2 3 6279 51% 12% 11% 11% 11% 2% 2% 51% 51% 46% 27% 27% 73% 73% 22 23-26 27-30 31-35 35 4 55% 31% 10% 4% 79% 18% 3% 79% 79% 6279 5 0% 20% 40% 60% 80% 100% 1 1-3 4-5 6-10 10 3 3 10 2 44% 29% 18% 2% 7% 1 2 3 4 5 1-2 73% 6279 6 69% 73% 73% 74% 80% 19% 19% 19% 19% 16% 12% 8% 8% 7% 4% 22 23-26 27-30 31-35 35 1-2 3 4 22 1 47% 4 1 , 47% 1-3 , 47% 4 , 6% 22 6279 7 0% 20% 40% 60% 5 5-15 15-30 30 92% 6279 8 0% 20% 40% 60% 80% 100% / / 1% 1% 2% 4% 7% 9% 12% 14% 14% 13% 11% 7% 4% 2% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 72% 90% 72% 6-11 6279 9 0% 20% 40% 60% 80% 100% BB CC 2% 3% 5% 7% 8% 8% 9% 9% 8% 9% 8% 8% 7% 5% 3% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 67% 6279 10 10% 30% 50% 70% 90% BB/ CC 22 23-26 27-30 31-35 35 35 6279 11 0% 10% 20% 30% 40% 50% 60% 22 23-26 27-30 31-35 35 6279 3 13 2015-2017 3000 22% 40% 22% 10% 4% 42% 42% 11% 3% 1% 1000 1001-3000 3001-5000 5001-10000 1 46% 36% 12% 4% 1% 59% 31% 8% 2% 0% 1000 1001-3000 3001-5000 5001-10000 1 6279 62% 58% 32% 30% 24% 12% 6% 5% 3% 0% 20% 40% 60% 80% 22 23-26 27-30 31-35 35 6279 70% 50% 23% 19% 16% 13% 7% 2% 0% 20% 40% 60% 80% / 22 23-26 27-30 31-35 35 6279 67% 51% 50% 36% 35% 27% 15% 11% 10% 6% 3% 0% 20% 40% 60% 80% 22 23-26 27-30 31-35 35 6279 18 49% 42% 31% 31% 25% 17% 15% 14% 11% BB CC BB /cc 0% 10% 20% 30% 40% 50% 60% 70% 22 23-26 27-30 31-35 35 6279 81% 46% 41% 31% 30% 24% 24% 23% 20% 12% 11% 5% 0% 30% 60% 90% 22 23-26 27-30 31-35 35 6279 0% 20% 40% 60% 80% 22 23-26 27-30 31-35 35 6279 -1 -1 0 1 -1 6 -4 4 -1 -2 -3 4 1 -3 -3 -2 -3 -2 0 6 4 -2 3 -5 -1 3 -4 7 0 -1 0 -1 1 5 -3 -2 -2 -1 -1 3 4 -2 0 -6 8 5 -5 5 -8 1 1 -1 -2 3 -5 2 6279 40.6% 37.8% 36.4% 18.2% 16.2% 6.0% 4.0% .7% 43% 20% 19% 18% 15% 15% 15% 22 6279 88% 59% 22 23-26 27-30 31-35 35 22 23-26 27-30 31-35 35 6279 YSL SKII 、CPB 22 23-30 30 6279 25% 64% 18% 7% 11% / 64% 64% 22 23-26 27-30 31-35 35 / 6279 27-30 22 23-26 27-30 31-35 35 6279 67% 43% 40% 36% 18% 15% 7% 0% 30% 60% 90% 22 23-26 27-30 31-35 35 35 5 3 6279 29 / ysl 5-15 2 / ! 35 3330% 24% 23% 16% 7% 22 23-26 27-30 31-35 35 11% 23% 57% 8%