Rhythm中国妈妈调研报告.pdf

OMD COPYRIGHT 2015 Rhythm: Moving with Modern Chinese Mothers, Rhythm 30 3 Rhythm: Moving with Modern Chinese Mothers Jeanette Phang , OMD Rhythm: Moving with Modern Chinese Mothers 5 2004 2014 26.29 28.18 1100 110 数据源: 北京日报2014年3 月; 中国卫生和计划生 育委 员会 6 25 27 12.5K 6.5K 7 8 89% 58% 9 & 10 7,260 4 26 93,788 4 60 OMD 3,000 3 13 11 12 13 1 3 77% 53% 14 59% 44% 34% 31% 13% 15 0-1 37 每周访问次数 55% 0-1 1-3 3-6 16 1 0-1 1-3 3-6 / / / / / 2 3 17 0% 10% 20% 30% 40% 50% 60% 70% 宝宝树 育儿网 摇篮网 丫丫网 新浪母婴 太平洋母婴 妈妈网 腾讯母婴 搜狐母婴 163母婴 所有妈妈 一线城市 二线城市 三线城市 18 T1 T2 T3&4 74% 66% 67% 6,391 6,349 6,511 19 20 21 82% 22 43% 34% 33% 30% 21% 20% 23 73% 11.2 15.1 17.3 14.3 24 25 “ “ 61% 69% 74% 77% 10% 20% 30% 40% 26 27 28 20% 52% 18% 3% 2% 29 85% 4% 11% 30 47% 59% 70% 79% 39% 30% 25% 18% 14% 11% 5% 3% 0-7k 7k-10k 10k-20k 20k+ 31 32 33 0-6 80% 41% 71% 34 61 64 66 67 0-1 1-3 3-6 36 1 37 2 38 3 39 20 30 4 Bhasker.Jaiswalomd Jeanette.Phangomd Rachel.fanomd