2016年中国电影在线票务市场研究报告.pdf

2016 2016 3 11 2 O2O BAT BAT O2O 3 1000 2016 1 15 2016 1 19 20 25.70% 20-29 31.40% 30-39 23.20% 40-49 13.00% 50 6.70% 55.10% 44.90% CONTENTS 4 01 02 03 04 2016 055 2000 22 240 2000 70% 20% 2015 57.5% 1-2 BAT695 463 0 100 200 300 400 500 600 700 800 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 6 2006-2015 2006-2015 Source : EBOT 2016 2015 52 11.2% 2016 52 11.2% 13.34 12.6 0 2 4 6 8 10 12 14 16 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 = / *1 2008-2015 52 30 0 20 40 60 80 100 120 140 2008 2009 2010 2011 2012 2013 2014 2015 Source :EBOT 2013 2013 2011 2011 / 3 101.4 97.9 80 90 100 110 120 2008 2009 2010 2011 2012 2013 2014 2015 CPI 2008-2015 CPI CPI = / *100% 7 8 P E S T O2O CONTENTS 9 01 02 03 04 2016 05 10 / / SaaS + 1112 APP 13 Source : EBOT EFMT O2O O2O 1 2015/7/16 8.29 2 2015/9/25 7.2 3 2015/9/30 8.58 4 2015/12/18 8.51 5 2015/7/17 7.97 6 2 2015/2/19 7.81 7 2015/7/10 9.07 8 2015/2/19 7.69 9 2015/2/19 8.19 10 2015/9/30 5.97 2015 TOP10 2015 10 9 2015 18 13 11 6 7 8 8 11 13 18 0 5 10 15 20 2015 49.7% 24.2% 20.6% 0% 20% 40% 60% 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 20 7 4 0.98 0.41 0.25 0.0 0.5 1.0 1.5 2.0 2.5 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 4 / 1 1 1 14 CONTENTS 15 01 02 03 04 2016 05 1 2 3 9 8 5 1717 2000+ 2016 2 1 2 3 18 2000 2016 2 1 2 1 Ad Exchange 2 3 19 1900+ 1 2C 2 1 2 3 2020 1 2 21 1 2 3 SaaS PaaS 3 CONTENTS 22 01 02 03 04 2016 05Part1 23 76.8% 24 4.6% 11.1% 33.4% 27.7% 15.5% 6.8% 0.9% 1 4-6 2-3 1 1 1 1 3 1 23.2% 54.3% 88.4% 0% 20% 40% 60% 80% 100% / / N=740 2016 1 N=1000 2016 1 2-3 33.4% 27.7% 76.8% 88.4% / 54.3% 2 12 25 1.2% 5.7% 6.5% 12.6% 17.6% 34.9% 53.2% 55.7% 0% 10% 20% 30% 40% 50% 60% 12 12 60.1% 39.9% N=740 2016 1 N=740 2016 1 2 55.7% 12 53.2% 4 51.9% 50.9% 26 N=740 2016 1 4 51.9% 50.9% 45.9% 43.8% / 44.4% 50.5% 59.1% 71.3% 100.0% 0% 20% 40% 60% 80% 100% 10.00% 10.00% 34.50% 34.60% 43.80% 45.90% 50.90% 51.90% 0% 10% 20% 30% 40% 50% 60%Part2 27 28 N=740 2016 1 QQ 60.3% 65.4% 60.2% 66.8% 55.0% 62.4% 57.0% 59.0% 63.6% 58.3% 61.3% 61.0% 50.8% 55.2% 56.3% 54.4% 46.3% 55.4% 46.9% 53.0% 49.7% 49.2% 53.8% 50.2% 38.3% 42.3% 40.5% 41.1% 33.8% 41.5% 3