虚幻：下一代乌托邦幻想（英文版）.pptx

,NEXT-GEN FANTASY, UTOPIAS, ANDUNQUANTIFIED LANDSCAPES IN A WORLD,OF HYPER-DIGITAL REALISM,UNREALITY,UNREALITYWe live in a state of hyperreality. As we navigate throughthe stress and mundanity of our everyday existence andparallel online lives, we are increasingly turning to unrealityas a form of escape and a way to search for other kinds offreedom, truth and meaning. What emerges is an appreciationfor magic and spirituality, the knowingly unreal, and theintangible aspects of our lives that defy big data and theultratransparency of the web.The digital world has created a precociously wise and cynical generationto whom “unknowing” is becoming increasingly attractive. For millennialsstruggling to make sense of their place in the world there is a world thatdoesnt make sensebut it doesnt matter because its not real. Unrealityis the natural antidote to the increasingly clichd themes of honesty andauthenticity, and appeals to those who want something beyond the evidentand explainable.The digital age has created an always-on generation, for whom the desireto switch off means finding an alternative reality. When hyperbole isstratospheric, where is there thats beyond awesome? Another world, but onethat doesnt actually exist.Morning Glory by Klara Michel. From Sabat magazine.,2,Recreation seekers (or those with children) are also being catered to byDisney Cruise Line which transports passengers to a “galaxy far, far away” onits Star Wars Day at Sea on selected Caribbean cruises. The program featuresa Jedi Training Academy and other themed happenings.On a more adult footing, The Burning Man phenomenon has driven a risingappreciation for mind-bending recreational drugs as a means to connect,generate new ideas and explore creativity while camping in the desert.Although frequent flying and terrorism are eroding any last vestiges ofglamour from air travel, airlines are promoting the fantastical and surrealaspects of flying.Air Frances recent lavish “Flight of Fancy” commercial, directed by filmcollective We Are From LA and set to an upbeat synth soundtrack, featuresballerinas, the Tour de France, a fashion shoot and young lovers on swingsinside a giant airplane cabin, in an impressionistic dream journey that isplayfully retro, evoking the past delights of airline travel. Meanwhile, ThomasCook Airlines, with the agency Catch, has launched a 360 experience calledFantasy Flight!complete with actors, staff and impersonatorsto promotenew routes and aircraft.Flight of Fancy by Air France,3,UNREALITYMEANDERING, MIND-BENDING HOLIDAYSTraveling without going anywhere is gaining traction via ideas such as slowTV, a movement billed as an antidote to the digital age. The NorwegianBroadcasting Corporation has produced several slow TV programs,particularly of picturesque train journeys and boat cruises, garden birdlifeand marathons. UKs BBC4 has plans to broadcast an uninterrupted two-hourbus journey through the Yorkshire Dales, with other magical bus journeys inthe pipeline.,UNREALITYFAIRYTALE/FANTASY FRONTIERSMillennials have grown up with Harry Potter, Pokmon, Twilight, The Lord of theRings, Warcraft and Final Fantasy. Technology has provided them withthe natural alchemy of magic and fantasy together with reality. This hasbeen channeled by the growth in cosplay and can be seen in music videossuch as RM486 by Hollywood actress Rose McGowan, directed by maverickpop promo director Jonas kerlund, in which she morphs through aseries of mesmerizing fantasy post-human avatars, blending science fictionand cyberpunk.Fashions references to magic and fantasy include Dolce & Gabbanas autumn/winter 2016 show which embraced famous fairy-tale themes from SleepingBeauty, Cinderella and Snow White. Wonderland vignettes with carriages,chandeliers and clocks ready to strike midnight were the backdrop for tinsel-like dresses, sweeping floral coats and stately jackets with gold rope trim.In New York, The Museum at FITs recent Fairy Tale Fashion was billed as a“unique and imaginative exhibition that examines fairy tales through the lensof high fashion.” More than 80 objects, placed within dramatic, fantasy-likesettings designed by architect Kim Ackert, were accessorized with garmentsdating from the 18th century to the 21st, with designers and brandsincluding Tom Ford, Giles Deacon, Mary Katrantzou, Alexander McQueen andPrada represented.Chanel No. 5 video courtesy of Chanel. Fairy Tale Fashion at FIT. Photograph 2016 The Museum at FIT,4,UNREALITYThe Storyteller as part of Fairy Tale Fashion at FIT,5,UNREALITYThese fantastical fairy-tale settings create an immersive experience, alreadyfound in art and theatre and an important experiential element in visualstorytelling: experience is destination. This has been channeled by the ArtInstitute of Chicago in partnership with Airbnb to give people the chanceto spend a surreal night in a 3D replica of Van Goghs iconic Bedroom inArles painting.English Heritage is (somewhat controversially) promoting the legend of KingArthur at Tintagel Castle, with the recent installation of a bronze “Arthurian”statue on a nearby hilltop, together with a rockface carving of Merlins faceat the foot of the wild and dramatic cliff on which the castle sits. This is theultimate expression of fable becoming fact.Van Goghs “The Bedroom” by The Art Institute of Chicago and Airbnb, 2016,6,UNREALITYNEW NEW AGEWe live in agnostic times, with traditional religions increasingly considereddivisive and confrontational. Yet theres a distinct yearning for some sortof belief system that doesnt rely on known theisms. Instead, spirituallyrewarding (what used to be known as “alternative”) experiences with a positivepsychological and even physical impact are taking the place of prayer.Pew Research Center has documented these shifts, finding that thepercentage of Americans who are religiously affiliated declined from 83% in2007 to 77% in 2014. Over the same interval, the percentage who said theyregularly feel a deep sense of “spiritual peace and well-being” rose from 52%to 59%.This is being played out via a third-wave New Age for a post-digital generation,which is seeking spirituality through crystals, astrology, sound baths,tarot and tapping. What differentiates this new New Age from its previousincarnations is that the alternative beliefs and practices are now consideredserious, irony-free, credible, millennial friendly and cool.Spirituality has a natural fit with the wellness and beauty industries and thesehave been the first to embrace alternative ideas.Frame It poster collection by Diesel Living 2016,7,8,UNREALITYSound bathsThe vibrational power of sound as a healing device has its roots in Buddhismand Chinese medicine, but now singing bowls, tuning forks, chanting and gongsare being combined with everything from yoga sessions to facials as the nextiteration of social meditation.In New York and Los Angeles, sound baths are available in wellness centers,but dedicated studios such as The Sound Space in Los Angeles are startingto appear. Gong baths at Yoga Arch in Londons Camberwell district involvea gentle yoga session followed by lying down and being bathed in the healingvibrations of a gong. Otto Sound Therapy in Waterloo offers group sessionswith gongs, crystal bowls and singing bowls, and corporate events workingwith companies such as Cos.Facialist Annee de Mamiel uses tuning forks along with jade and rose quartzgua sha massage tools to heighten the balancing experience during herChinese medicine-inspired treatments.,9,UNREALITYCrystalsCrystals, especially rose quartz (one of Pantones colors of the year 2016) whichis reputed to be able to cancel negative energy, are enjoying a revival. Londonfacialist Nichola Joss sends clients post-treatment to the Buddha on a Bicyclespiritual center for specific crystals based on her reading of their state of mind.Crystals are for drinking, too. Burberry make-up artist Wendy Rowe sips “high-vibration water”crystal-infused H2O which is claimed to be somehow betterat hydrating and detoxifying than plain water. At Triyoga Camdens NectarCaf, Blue Moon Dream Water is on offer for post-ashtanga hydration andbeyond. The tonic is charged with lapis lazuli and infused with the bright blueanti-inflammatory clitoria flower and cleansing sage.As “higher power” ingredients in skincare products, crystals are on the rise.Wild Medicine embeds gemstones into soaps, while Gemstone Organic useshigh-vibration water in its formulae. French beauty brand Gemology draws ona range of powdered minerals as a source of micronutrients for the skin, whileSjl is known for its gem-infused anti-aging skincare. The bodycare brandPrismologie pairs specific gemstones, chosen for their different qualities,with aromatic oils and colors in a range of products designed to energize atspecific times of the day.Pantone Color of the Year 2016,10,UNREALITYGemstone-infused skincare brand Kita delivers bespoke formulae throughan online questionnaire thats designed to ascertain a consumers elementalprofile and subsequent relevant crystal. “Consumers are looking to crystalsfor products that go beyond the idea of beauty and work on an energetic andinternal level as well to help people switch off and cut out negativity,” founderChiara Vania says.The lauded vibrational energy of crystals made them the obvious choiceof material for Chakrubs range of sexual pleasure productsdildos, yonieggsmade from semi-precious stones such as jade and amethyst.Top image: Titanium Quartz / Tea Tree soap by Wild MedicineBottom image: Gemstone Organic,UNREALITYCosmologyAstrology apps, psychic consultations over Skype and online tarot readingsfor those seeking direction are on the rise, apparently mirroring an increasein the diagnosis of anxiety disorders in young women. Clinical psychologistJessamy Hibberd claims the link between the two is due to uncertainty aboutthe future and a desire for a more directed destiny.The mystical appeal of the stars and space transformed the departmentstore Selfridges Christmas 2015 windows. In store, an adult grotto called theAstrolounge offered psychic readings and mystic workshops.Los Angeles nail salon Enamel Diction offers “colorstrology” appointmentsto help guide clients to choosing the right nail color for their star sign andenergy levels. At Lush Spa, an immersive cosmic experience sees treatmentsaccompanied by palmistry and music from Gustav Holsts The Planets.Scorpio window display as part of Journey to the Stars series at Selfridges December 2015,11,12,UNREALITYAries window display as part of Journey to the Stars series at Selfridges December 2015,13,UNREALITYPOST-REALITY IMAGERYSurreal imagery couldnt be more opposed to the recent trend for gritty user-generated reality. Although both are a backlash against a digitally perfectedworld, new images that reference otherworldly and supernatural scenariosare chiming with a desire for psychological escapism.This is channeled by photographers such as Tim Walker, known for hisdreamscapes and dark fantasy worlds. Walker gathers and blends imageryfrom the vast and eclectic visual palette available to this generation of imagemakers and visual storytellers, and, in doing so, creates distinctive storiesand dreams.Autumn/winter 2016 fashion shows and advertising campaigns played aroundthemes of fantasy and fairy-tale scenarios. Yohji Yamamotos dark, gothictableaux featured models with cartoonish features, while Guccis pre-fall2016 campaign was set in a tropical aviary filled with exotic birds, with modelswearing the more fantastical pieces from the houses dressing-up box.The launch issue of Beauty Papers, a new magazine dedicated to challengingconformist standards of beauty, is themed around the idea of “plastic”and offers an alternative beauty reality featuring non-digital distortion andmanipulation of the face, hair and body using plastic materials.Definition of Japanese Kawaii for Marukome by Dentsu, Japan, March 2016,14,UNREALITYMTVs “Tagline Here” commercial features a stream of disjointed surrealscenarios, as does a Japanese commercial for miso soup which plays aroundthe definition of kawaii (“cute”).Prophesying a return to fantasy, Pam Grossman, director of visual trendsat Getty Images, says our picture searches reveal as much about us as theydo about the world, and bridge the gap between aesthetics and sociology.She believes that the prevalent social-media visual realism of recent yearshas reached saturation point, and that a reaction to this is surrealism inthe form of enhanced and fanciful worlds and landscapes with a boldvisionary feel, and “images that have a sheen of the fantastical, the surreal,or the speculative.”Beauty Papers, Issue 1,15,UNREALITYUTOPIA DYSTOPIA2016 marks 500 years since Thomas More wrote Utopia. He was the firstto give a name and form to an idea that has captured human imaginationthroughout history: his countercultural text rejected contemporary valueswhile expressing hope for a new and perfect society. The anniversary chimeswith current concerns about the explosion of technology and big data.To celebrate the occasion, Londons Somerset House has launched “Utopia 2016:A Year of Imagination and Possibility,” a year-long program spanning the realms ofart, society, fashion, design, architecture, theatre, film and beyond with a strongcommunity-spirited and grassroots feel. Alongside this, Somerset House alsorecently presented Big Bang Data, a major exhibition about the big data explosionof the 21st century, with bright comic superhero graphics designed by MoragMyerscough to accentuate the power and scope of data and its potential fordoing good, along with oversized screens and sound design for data visualization.A more visceral and immersive Utopia exhibition was launched last summerby film-maker, writer and artist Penny Woolcock at Londons Roundhouse. Thefantasy-world installation was created in collaboration with Block9, and usednarrative soundscapes of Londoners stories. Introducing it, she quoted GuyDebords The Society of the Spectacle in which he suggests “we have becomespectators even of our own lives,” but reminded us that “utopians know thatstars are more beautiful than diamonds.”Utopia 2016 at Somerset House,