2017年顶级城市报告.pdf

Ipsos Top Cities 2017 2017 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.2 2017 Ipsos.MethodologyIPSOS TOP CITIES 2017Ipsos interviewed 18,557 adults aged 16-64 across 26 countries using the Ipsos Online panel system.Interviews were conducted online between 21 April and 5 May 2017.Results are weighted to match the known population of each country.3 2017 Ipsos.MethodologyIPSOS TOP CITIES 2017Participants were asked:Based on what you have seen yourself, or heard about from others, which three cities in the world do you think are the best to1. Live in?2. Visit?3. Do business in?A list of sixty cities was provided for each question4 2017 Ipsos.The 2017 list sixty citiesIPSOS TOP CITIESAbu DhabiUnited Arab EmiratesBudapestHungaryHelsinkiFinlandMadridSpainOsloNorwaySydneyAustraliaAmsterdamThe NetherlandsBuenos AiresArgentinaHong KongChinaManilaPhilippinesParisFranceTehranIranAucklandNew ZealandCairoEgyptIstanbulTurkeyMeccaSaudi ArabiaPragueCzech RepublicTel AvivIsraelBangkokThailandCape TownSouth AfricaJakartaIndonesiaMexico CityMexicoRio de JaneiroBrazilTokyoJapanBeijingChinaCasablancaMoroccoKarachiPakistanMoscowRussiaRomeItalyTorontoCanadaBelgradeSerbiaChicagoUnited StatesKuala LumpurMalaysiaMumbaiIndiaSao PauloBrazilVancouverCanadaBerlinGermanyCopenhagenDenmarkLagosNigeriaMunichGermanySeoulSouth KoreaViennaAustriaBogotaColombiaDelhiIndiaLimaPeruNairobiKenyaShanghaiChinaWarsawPolandBostonUnited StatesDublinRepublic of IrelandLondonUnited KingdomNew York CityUnited StatesSingaporeSingaporeWashingtonUnited StatesBrusselsBelgiumGuangzhouChinaLos AngelesUnited StatesOsakaJapanStockholmSwedenZurichSwitzerlandUnderlined cities are new additions for the 2017 survey5 2017 Ipsos.Calculating the IndexIPSOS TOP CITIES 2017The Ipsos Cities Index is calculated as the sum of the three individual scores achieved by each city:Example:New York Index Score = % live + % do business + % visit11+23+16 = 50Note that the 2017 Index score is not directly comparable to 2013 as twelve more cities have been added to the list since then.Which is the worlds favourite city?6 2017 Ipsos.Top City 2017:New York 2017 Ipsos.78 2017 Ipsos.Top Cities Index 2017 scoresIPSOS TOP CITIES1. New York retains its place as the leading city in this years index.2. Since 2013, Abu Dhabi has overtaken London and Paris to move into second.3. Tokyo has risen two places, and is joint-fifth with Sydney and Zurich in the city index.4. Only one city has broken into the top ten since 2013 Amsterdam.5. The bottom cities in the Index this year are Nairobi and Tehran (both 1).City Index score 2017 Index rank 2013 Index RankNew York 50 1 (-) 1Abu Dhabi 46 2 () 4London 41 3 () 2Paris 39 4 () 3Sydney 36 =5 (-) 5Zurich 36 =5 () 6Tokyo 36 =5 () 7Rome 34 8 () 9Los Angeles 28 9 () 10Amsterdam 27 10 () 14WHICH ARE THE TOP CITIES FORLIVING?9 2017 Ipsos.Top City for living 2017:Zurich 2017 Ipsos.1011 2017 Ipsos.Top cities for living 2017IPSOS TOP CITIESCity % score 2017 rank 2013 RankZurich 18 1 (-) 1Sydney 16 2 (-) 2Abu Dhabi 13 =3 () 7Vancouver 13 =3 (-) N/AStockholm 13 =3 () 8London 12 =6 () =3Amsterdam 12 =6 () =10Toronto 12 =6 () 6Oslo 12 =6 () =10New York 11 =10 () 5Paris 11 =10 =31. The top two cities for living are unchanged from 2013: Zurich remains the most popular, followed by Sydney.2. Vancouver, a new entry this year, is joint third with Abu Dhabi and Stockholm, which have risen from seventh and eighth respectively.3 .New York and Paris have both fallen; fifth and third in 2013, they are now ranked in equal tenth.4. London is joint-sixth with Amsterdam, Toronto, and Oslo.WHICH ARE THE TOP CITIES FORDOING BUSINESS?12 2017 Ipsos.Top City to do business in 2017:New York 2017 Ipsos.1314 2017 Ipsos.Top five cities to do business in 2017IPSOS TOP CITIESCity % score 2017 Index rank 2013 Index RankNew York 23 1 (-) 1Abu Dhabi 21 2 (-) 2London 16 =3 () 5Hong Kong 16 =3(-) 3Tokyo 15 5 () 4Zurich 11 =6 () 7Beijing 11 =6 (-) 6Los Angeles 11 =6 () 10Berlin 10 =9 (-) =9Shanghai 10 =9 (-) =91. New York and Abu Dhabi remain the clear leaders as cities to do business in.2. London and Hong Kong again form the chasing pack in joint-third. Tokyo has slipped slightly3. The remaining five cities Zurich, Beijing, Los Angeles, Berlin and Shanghai also featured in the 2013 top ten.4. Paris falls outside the top ten, with 7% thinking it is good for commerce.WHICH ARE THE TOP CITIES FORVISITING?15 2017 Ipsos.Top City to visit 2017:Paris 2017 Ipsos.1617 2017 Ipsos.Top five cities to visit 2017IPSOS TOP CITIESCity % score 2017 Index rank 2013 Index RankParis 21 1 (-) 1Rome 20 2 () 3New York 16 3 () 2London 13 =4 (-) 4Sydney 13 =4 () 5Abu Dhabi 12 =6 (-) =6Tokyo 12 =6 (-) =6Amsterdam 10 8 () =10Los Angeles 9 9 () =7Madrid/Zurich 8 10 (-) =101. Paris keeps its top spot as the worlds favourite city to visit.2. This year Rome has overtaken New York as the second favourite. London remains the fourth most popular.3. Amsterdam, Abu Dhabi and Tokyo have all risen in this years ranking.4. One city from 2013 has fallen out of the top ten Rio de Janeiro.5. The new 2017 entrants Vienna and Vancouver are joint eleventh on 7%.Top Five Global Cities: In Profile18 2017 Ipsos.19 2017 Ipsos.1. New York best for businessIPSOS TOP CITIES11%23%16%LiveWorkPlayNew York City retains its position at the top of the index primarily because of its unparalleled reputation as a place to do business. 23% of our global sample picked it out as a city that is good for commerce, putting it at the top of the list.Its draw as a tourist destination is also strong; 16% see it as a great place to visit, the third-most popular destination. New Yorks lowest score is as a place to live the 11% figure here makes it joint-tenth, level with Paris and behind cities including Toronto, Amsterdam and London.20 2017 Ipsos.2. Abu Dhabi a new centre of business IPSOS TOP CITIES13%21%12%LiveWorkPlaySince the 2013 Index Abu Dhabi has leapfrogged Paris and London, moving from fourth to second position. The key to Abu Dhabis success is its perception as a business centre; 21% of our global sample say it is a good city for business, just two percentage points behind the leader New York.Abu Dhabi ranks similarly to New York as a place to live 13% say the desert city is a good city to live in, compared to 11% for the Big Apple. As a place to visit it falls behind a little, with 12% saying Abu Dhabi is a good place to visit, compared to 16% for New York.21 2017 Ipsos.3. London the all-rounderIPSOS TOP CITIES12%16%13%LiveWorkPlayWhilst it does not lead in any individual category, London is the fares well across all three dimensions of the index, meaning that it ranks third overall.Londons appeal is slightly stronger as a place to do business at 16% it is third worldwide, alongside Hong Kong. It is the fourth-most popular city for visiting (13%) and the joint-sixth most popular location to live in (12%), alongside Amsterdam, Toronto, and Oslo.22 2017 Ipsos.4. Paris preferred for visitingIPSOS TOP CITIES11%7%21%LiveWorkPlayPariss rank in the 2017 index fourth is strongly driven by its global reputation as a city to visit. Just over one in five (21%) of the global public say Paris is one of the best cities for tourism worldwide.Its reputation as one of the best cities to live in, or to do business in, is somewhat weaker. With a score of 11%, Paris ranks joint-tenth (of 60) as a city to live in, and with a 7% score for being a good place to do business it ranks twelfth.23 2017 Ipsos.5. Three cities with different charactersIPSOS TOP CITIES9%15%12%LiveWorkVisitThree cities rank fifth this year Sydney, Zurich and Tokyo. Each has a different outline in the index:Tokyo is an all-round city like London, scoring reasonably well across the categories, although with an edge as a business city, and weaker spot on living.Zurich scores exceptionally well as a city for living (indeed, it tops the table as a city to live in), but is less appealing as a city to visit.Sydney is also a high-scoring city for living, ranking second overall. It also stands out as a city to visit, where it is fifth. However, it is not seen as a strong city for business.16%8%13%LiveWorkVisit18%11%8%LiveWorkVisitTokyo ZurichSydneyTop cities:Generational favourites24 2017 Ipsos.25 2017 Ipsos.Top Cities Index: rank by generationIPSOS TOP CITIESGen Z (1996-)1. New York2. Abu Dhabi3. Tokyo4. London5. Los Angeles6. Paris7. Rome8. Sydney9. Amsterdam10. BerlinMillennial (1980-95)1. New York2. Abu Dhabi3. Paris4. London5. Tokyo6. Rome7. Los Angeles8. Zurich9. Sydney10. AmsterdamGen X (1966-79)1. New York2. Abu Dhabi3. Sydney4. London5. Zurich6. Paris7. Tokyo8. Rome9. Vancouver10. AmsterdamBaby Boomer (1945-65)1. Zurich2. Sydney3. New York4. London5. Abu Dhabi6. Paris7. Vancouver8. Rome9. Tokyo10. Stockholm/Toronto/Vienna26 2017 Ipsos.Top cities to live in: scores by generationIPSOS TOP CITIESGen Z (1996-)Los Angeles 16%Abu Dhabi 15%New York 15%London 14%Amsterdam 13%Paris 12%Zurich 11%Rome 11%Sydney 11%Tokyo / Vancouver/ Toronto 10%Millennial (1980-95)Abu Dhabi 14%Zurich 14%New York 13%Sydney 13%London 13%Paris 12%Amsterdam 12%Toronto 12%Vancouver 11%Stockholm 11%Gen X (1966-79)Zurich 21%Sydney 19%Vancouver 14%Stockholm 14%Oslo 14%Abu Dhabi 13%Toronto 12%Amsterdam 12%Auckland 11%London 11%Baby Boomer (1945-65)Zurich 23%Sydney 19%Vancouver 17%Stockholm 16%Oslo 15%Toronto 14%Vienna 12%Amsterdam 12%Auckland 12%Copenhagen 11%27 2017 Ipsos.Top cities to visit: scores by generationIPSOS TOP CITIESGen Z (1996-)Paris 23%Rome 20%Tokyo 17%New York 17%London 15%Abu Dhabi 15%Los Angeles 14%Sydney 10%Amsterdam 9%Rio de Janeiro/Madrid Cairo/Osaka 7%Millennial (1980-95)Paris 21%Rome 19%New York 16%London 13%Abu Dhabi 13%Tokyo 13%Sydney 10%Amsterdam 10%Los Angeles 10%Madrid 8%Gen X (1966-79)Paris 21%Rome 21%New York 16%Sydney 15%London 14%Abu Dhabi 12%Tokyo 11%Amsterdam 10%Zurich 8%Vienna 8%Baby Boomer (1945-65)Paris 20%Rome 19%Sydney 15%New York 13%London 13%Vienna 11%Zurich 10%Abu Dhabi 10%Amsterdam 10%Tokyo/Vancouver /Madrid 9%28 2017 Ipsos.Top cities to do business: scores by generationIPSOS TOP CITIESGen Z (1996-)New York 24%Abu Dhabi 21%Tokyo 18%London 17%Los Angeles 14%Hong Kong 12%Beijing 11%Berlin 11%Shanghai 9%Washington DC 9%Millennial (1980-95)New York 23%Abu Dhabi 23%Hong Kong 15%London 15%Tokyo 14%Beijing 12%Los Angeles 12%Shanghai 10%Zurich 9%Berlin 9%Gen X (1966-79)New York 24%Abu Dhabi 21%London 17%Hong Kong 16%Tokyo 16%Zurich 12%Shanghai 11%Beijing 11%Los Angeles 10%Berlin 10%Baby Boomer (1945-65)New York 22%Abu Dhabi 19%London 17%Hong Kong 17%Zurich 15%Tokyo 14%Shanghai 10%Berlin 10%Singapore 10%Beijing/Sydney 10%Ipsos Top CitiesEU in focus29 2017 Ipsos.30 2017 Ipsos.New York is the lead global city for the EUIPSOS TOP CITIESCity Score EU Index rankNew York 51 1London 49 2Zurich 43 3Paris 40 4Abu Dhabi 39 5Rome 37 6Sydney 36 7Amsterdam 32 8Stockholm 31 =9Berlin 31 =9Ipsos Top Cities 2017 EU country indexBase: 7,016 adults aged 16-64 in nine EU countries31 2017 Ipsos.And London leads among EU/EFTA citiesIPSOS TOP CITIESCity Score EU Index rankLondon 49 1Zurich 43 2Paris 40 3Rome 37 4Amsterdam 32 5Stockholm 31 =6Berlin 31 =6Vienna 30 8Oslo 29 9Madrid 23 =10Copenhagen 23 =10Ipsos Top EU/EFTA Cities 2017Base: 7,016 adults aged 16-64 in nine EU countries32 2017 Ipsos.All EU/EFTA cities: EU rankingIPSOS TOP CITIESCity Score EU Index rankLondon 49 1Zurich 43 2Paris 40 3Rome 37 4Amsterdam 32 5Stockholm 31 =6Berlin 31 =6Vienna 30 8Oslo 29 9Madrid 23 =10Copenhagen 23 =10City Score EU Index rankHelsinki 18 =12Munich 18 =12Dublin 14 =14Brussels 14 =14Prague 14 =14Budapest 11 17Warsaw 6 18Base: 7,016 adults aged 16-64 in nine EU countries33 2017 Ipsos.ContactsSimon AtkinsonChief Knowledge Officersimon.atkinsonipsosMichael ClemenceResearch Managermichael.clemenceipsos34 2017 Ipsos.ABOUT IPSOSIpsos ranks third in the global research industry. With a strong presence in 88 countries, Ipsos employs more than 16,000 people and has the ability to conduct research programs in more than 100 countries. Founded in France in 1975, Ipsos is controlled and managed by research professionals. They have built a solid Group around a multi-specialist positioning Media and advertising research; Marketing research; Client and employee relationship management; Opinion & social research; Mobile, Online, Offline data collection and delivery. Ipsos is listed on Eurolist - NYSE-Euronext. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FPipsosGAME CHANGERSAt Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions. We believe that our work is important. Security, simplicity, speed and substance applies to everything we do. Through specialisation, we offer our clients a unique depth of knowledge and expertise. Learning from different experiences gives us perspective and inspires us to boldly call things into question, to be creative.By nurturing a culture of collaboration and curiosity, we attract the highest calibre of people who have the ability and desire to influence and shape the future.“GAME CHANGERS” - our tagline - summarises our ambition.35 2017 Ipsos.Top Cities 2017 full list page 1IPSOS TOP CITIESLive %Visit%Work%2017 Index2013 Index*1 New York City, United States 11% 16% 23% 50 682 Abu Dhabi, United Arab Emirates 13% 12% 21% 46 473 London, United Kingdom 12% 13% 16% 41 524 Paris, France 11% 21% 7% 39 52=5 Tokyo, Japan 9% 12% 15% 36 39=5 Zurich, Switzerland 18% 8% 11% 36 41=5 Sydney, Australia 16% 13% 8% 36 448 Rome, Italy 10% 20% 5% 34 309 Los Angeles, United States 9% 9% 11% 28 3010 Amsterdam, The Netherlands 12% 10% 5% 27 22=11 Toronto, Canada 12% 6% 7% 26 27=11 Vancouver, Canada 13% 7% 5% 26 -Live %Visit%Work%2017 Index2013 Index*13 Hong Kong, China 3% 5% 16% 24 3314 Berlin, Germany 8% 6% 10% 23 29=14 Stockholm, Sweden 13% 5% 5% 23 2116 Oslo, Norway 12% 5% 4% 21 1617 Auckland, New Zealand 10% 6% 3% 20 1618 Vienna, Austria 8% 7% 4% 19 -=18 Madrid, Spain 8% 8% 4% 19 16=18 Singapore, Singapore 6% 5% 8% 19 2521 Beijing, China 2% 4% 11% 17 2222 Washington D.C., United States 4% 4% 8% 16 18=23 Copenhagen, Denmark 8% 4% 3% 15 13=23 Osaka, Japan 5% 5% 6% 15 14*N.B. Index scores are not directly comparable between 2013 and 2017 due to changes in the city list36 2017 Ipsos.Top Cities 2017 full list page 2IPSOS TOP