2018年全球消费者食品观点调查报告.pdf

2016 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 What are the worlds food habits? IPSOS GLOBAL ADVISOR Global Views On Food 2018 2018 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.2 The findings come from surveys conducted between August 24 September 7, 2018 on the Ipsos Global Advisor platform using the Ipsos Online Panel system with 20,788 adults across 29 countries: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Romania, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, Sweden, Turkey, and the U.S. All survey respondents are aged 18-64 in Canada and the U.S. and 16-64 in all other countries. The sample size per country in each survey is approximately N=1,000 for Australia, Brazil, Canada, China, France, Germany, Great Britain, India, Italy, Japan, Spain, and the U.S. and approximately N=500 for Argentina, Belgium, Chile, Colombia, Hungary, Malaysia, Mexico, Peru, Poland, Romania, Russia, Saudi Arabia, Serbia, South Africa, South Korea, Sweden, and Turkey. Weighting has been employed to balance demographics and ensure that the samples composition reflects that of the adult population according to the most recent country census data. A survey with an unweighted probability sample of this size would have an estimated margin of error of +/- 3.1 percentage points for a sample of 1,000 and an estimated margin of error of +/- 4.5 percentage points for a 500 sample 19 times out of 20. In 17 of the countries surveyed ,internet penetration is sufficiently high to think of the samples as representative of the national population within the age ranges covered: Argentina, Australia, Belgium, Canada, France, Germany, Hungary, Italy, Japan, Poland, Serbia, South Korea, Spain, Sweden, Great Britain, and the U.S. Brazil, Chile, China, Colombia, India, Malaysia, Mexico, Romania, Russia, Peru, Saudi Arabia, South Africa, and Turkey have lower levels of internet penetration. Samples from those countries should not be considered to be fully nationally representative, but instead to represent a more affluent, connected population, representing an important and emerging middle class. Results may not always sum to 100% or may be 1 point higher/lower than the actuals due to rounding, multiple responses or the exclusion of dont knows or not stated responses. 2016 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 3 Table of Contents 4. Eating Habits 11. Food and Weight 18. Food Future 21. Contacts 2016 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 4 Eating Habits 2018 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.5 Q1. To what extent do you agree or disagree with the following statements? I only eat organic foods. 29% 57% 55% 46% 44% 42% 42% 39% 38% 37% 37% 30% 29% 29% 27% 25% 25% 24% 24% 23% 21% 21% 19% 19% 19% 16% 15% 15% 13% 12% 5% 7% 5% 5% 5% 5% 7% 43% 6% 5% 66% 40% 42% 51% 52% 51% 53% 57% 58% 59% 60% 66% 66% 68% 72% 70% 73% 71% 75% 73% 77% 72% 80% 36% 78% 82% 79% 84% 82% 86% World India China Peru Turkey Russia Saudi Arabia Romania Chile Colombia Mexico Brazil Argentina South Africa South Korea Italy Malaysia Spain Sweden France Germany Poland Australia Serbia US Hungary Belgium Canada Japan Great Britain Eating Organic -37% 17% 13% -5% -8% -9% -11% -18% -20% -22% -23% -36% -37% -39% -45% -45% -48% -47% -51% -50% -56% -51% -61% -17% -59% -66% -64% -69% -69% -74% Agree Dont know Net score (% agree minus % disagree) Disagree India and China are the only countries for whom more than half the population eats exclusively organic food. In general, the most developed countries are least likely to eat exclusively organic. Base: 14,502 online adults aged 16-64 across 29 countries, Aug. 24 Sept. 7, 2018 When this question was asked in Serbia, respondents were given the option to not provide an answer. 6 Q1. To what extent do you agree or disagree with the following statements? I would never eat a genetically modified food. 55% 76% 73% 70% 67% 65% 65% 64% 62% 60% 60% 59% 58% 57% 57% 57% 56% 55% 53% 51% 50% 45% 45% 44% 43% 41% 41% 38% 38% 34% 9% 5% 5% 6% 9% 6% 5% 11% 7% 8% 9% 9% 7% 8% 8% 11% 15% 5% 11% 21% 12% 19% 8% 11% 10% 9% 15% 10% 36% 19% 22% 20% 24% 28% 30% 32% 26% 33% 37% 33% 33% 34% 36% 36% 35% 34% 32% 44% 39% 34% 43% 38% 50% 47% 48% 52% 47% 57% World Turkey Romania Serbia Italy India Russia China France Malaysia South Korea Saudi Arabia Hungary Chile Germany Mexico Peru Colombia Spain Japan Argentina Belgium Sweden Poland South Africa Australia Brazil Canada Great Britain US GMOs 19% 57% 51% 50% 43% 37% 35% 32% 36% 27% 23% 26% 25% 23% 21% 21% 21% 21% 21% 7% 11% 11% 2% 6% -7% -6% -7% -14% -9% -23% About half the world is opposed to genetically modified food. Western, developed countries are more likely to be opposed to GMOs. Agree Dont know Net score (% agree minus % disagree) Disagree Base: 14,502 online adults aged 16-64 across 29 countries, Aug. 24 Sept. 7, 2018 When this question was asked in Serbia, respondents were given the option to not provide an answer. 7 Q1. To what extent do you agree or disagree with the following statements? I would eat a plant-based substitute for meat. 42% 73% 63% 58% 56% 55% 51% 49% 48% 47% 44% 43% 43% 40% 40% 40% 39% 38% 38% 38% 37% 37% 35% 34% 34% 31% 31% 30% 27% 26% 7% 6% 5% 7% 6% 8% 5% 5% 7% 8% 5% 5% 0% 5% 8% 9% 22% 7% 8% 8% 45% 51% 24% 32% 38% 38% 41% 45% 44% 46% 46% 51% 52% 54% 53% 52% 56% 55% 58% 62% 56% 60% 55% 64% 57% 44% 63% 62% 62% 27% 72% World China India Mexico Colombia Peru Chile Great Britain Sweden Brazil Malaysia Canada South Africa Argentina Italy Saudi Arabia Australia Russia Turkey US Germany Spain South Korea Belgium Poland France Japan Hungary Serbia Romania Plant-Based Substitutes -9% 49% 31% 20% 18% 14% 6% 5% 2% 1% -7% -9% -11% -13% -12% -16% -16% -20% -24% -18% -23% -18% -29% -23% -10% -32% -31% -32% 0% -46% A large majority of Chinese respondents are willing to eat substitute meat with a plant-based substitute. Agree Dont know Net score (% agree minus % disagree) Disagree Base: 14,502 online adults aged 16-64 across 29 countries, Aug. 24 Sept. 7, 2018 When this question was asked in Serbia, respondents were given the option to not provide an answer. 8 Q1. To what extent do you agree or disagree with the following statements? I prefer to eat food produced locally, even if that means I have fewer foods to choose from. 64% 79% 74% 73% 71% 71% 70% 70% 69% 69% 69% 67% 66% 66% 64% 63% 62% 62% 61% 61% 61% 61% 60% 60% 54% 54% 53% 52% 51% 51% 10% 7% 5% 5% 6% 6% 33% 19% 24% 26% 27% 27% 26% 28% 29% 28% 29% 29% 30% 31% 25% 35% 34% 35% 36% 37% 34% 32% 35% 38% 41% 44% 42% 44% 43% 43% World Romania India Turkey China Sweden Italy Malaysia Hungary Mexico Russia Spain France Saudi Arabia Serbia Colombia Argentina Canada Chile Germany Peru Poland Australia South Africa Brazil South Korea US Japan Belgium Great Britain Locally Grown Food 31% 60% 50% 47% 44% 44% 44% 42% 40% 41% 40% 38% 36% 35% 39% 28% 28% 27% 25% 24% 27% 29% 25% 22% 13% 10% 11% 8% 8% 8% More than half of all respondents in every country surveyed would prefer to eat local food at the expense of having lots of food options. Agree Dont know Net score (% agree minus % disagree) Disagree Base: 14,502 online adults aged 16-64 across 29 countries, Aug. 24 Sept. 7, 2018 When this question was asked in Serbia, respondents were given the option to not provide an answer. 9 Q1. To what extent do you agree or disagree with the following statements? I prefer to not eat any type of meat, poultry, or fish. 21% 56% 31% 30% 26% 24% 24% 24% 23% 23% 22% 22% 21% 21% 20% 20% 19% 19% 19% 18% 18% 17% 16% 15% 15% 13% 12% 11% 11% 8% 5% 68% 75% 42% 67% 68% 70% 74% 75% 74% 75% 73% 75% 75% 77% 77% 77% 79% 78% 79% 80% 81% 81% 82% 82% 84% 79% 84% 86% 88% 19% 91% World India China Saudi Arabia France Mexico Sweden Turkey Chile Italy Brazil Peru Australia Germany Argentina Spain Belgium Colombia Great Britain South Africa South Korea Malaysia US Canada Poland Japan Romania Russia Serbia Hungary Vegetarianism -54% 14% -36% -38% -44% -50% -51% -50% -52% -50% -53% -53% -56% -56% -57% -59% -59% -60% -61% -63% -63% -65% -66% -69% -64% -71% -74% -77% -8% -83% India is the only country where more citizens are willing to eat vegetarian than not. Generally, people would much prefer a diet that includes some type of meat. Agree Dont know Net score (% agree minus % disagree) Disagree Base: 14,502 online adults aged 16-64 across 29 countries, Aug. 24 Sept. 7, 2018 When this question was asked in Serbia, respondents were given the option to not provide an answer. 10 64% 55% 42% 29% 21% I prefer to eat food produced locally, even if that means I have fewer foods to choose from I would never eat a genetically modified food I would eat a plant-based substitute for meat I only eat organic foods I prefer to not eat any type of meat, poultry, or fish Q1. To what extent do you agree or disagree with the following statements? Agree world summary. Agree World Summary The results of this survey suggest that the world would be more accepting of a more sustainable food market that includes local grown, natural food items. Base: 14,502 online adults aged 16-64 across 29 countries, Aug. 24 Sept. 7, 2018 When this question was asked in Serbia, respondents were given the option to not provide an answer. 2016 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 11 Food and Weight 2018 Ipsos. All rights reserved. Contains Ipsos Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.12 Q2. To what extent do you agree or disagree with the following statements? I am content with my current weight. 55% 74% 69% 63% 61% 60% 60% 59% 59% 59% 58% 58% 57% 55% 54% 54% 53% 53% 53% 52% 52% 52% 52% 51% 51% 47% 47% 45% 42% 35% 18% 5% 43% 24% 30% 36% 38% 40% 39% 39% 40% 39% 40% 40% 42% 44% 43% 29% 46% 45% 43% 46% 47% 46% 47% 46% 47% 52% 53% 53% 56% 62% World India China Colombia South Africa Mexico Peru Italy Russia Saudi Arabia Argentina Malaysia Romania Turkey Brazil Serbia Australia Germany Poland Belgium Canada Spain Sweden France Great Britain Chile US Hungary South Korea Japan Weight Base: 14,502 online adults aged 16-64 across 29 countries, Aug. 24 Sept. 7, 2018 12% 50% 39% 27% 23% 20% 21% 20% 19% 20% 18% 18% 15% 11% 11% 25% 7% 8% 10% 6% 5% 6% 5% 5% 4% -5% -6% -8% -14% -27% Agree Disagree Net score (% agree minus % disagree) Dont know Most across the globe are content with their current weight, though majorities in the U.S., Chile, Hungary, South Korea, and Japan are not.13 Q2. To what extent do you agree or disagree with the following statements? I have tried a diet to lose weight. 51% 63% 62% 62% 60% 59% 57% 57% 56% 55% 54% 54% 54% 53% 53% 51% 50% 49% 49% 49% 48% 46% 46% 44% 44% 43% 42% 40% 37% 36% 5% 45% 46% 34% 37% 37% 38% 40% 40% 42% 42% 44% 43% 44% 45% 47% 46% 46% 49% 47% 49% 48% 50% 52% 50% 53% 52% 55% 57% 56% 61% 19% World Saudi Arabia Malaysia South Korea Peru Australia Brazil India Chile South Africa Argentina Great Britain Mexico China US Japan Canada Italy Russia Spain Turkey Colombia Poland Belgium Hungary Germany Sweden Romania France Serbia Trying a Diet Base: 14,502 online adults aged 16-64 across 29 countries, Aug. 24 Sept. 7, 2018 5% 29% 25% 25% 22% 19% 17% 15% 14% 11% 11% 10% 9% 6% 7% 5% 1% 2% 0% 1% -2% -6% -4% -9% -8% -12% -15% -16% -24% 17% Globally, half have tried a diet to lose weight. Americans closely mirror the global trend. Agree Disagree Net score (% agree minus % disagree) Dont know14 Q2. To what extent do you agree or disagree with the following statements? I believe that most diet plans ultimately fail. 61% 75% 73% 73% 71% 70% 69% 69% 68% 66% 66% 65% 64% 63% 63% 59% 59% 59% 58% 57% 57% 56% 56% 56% 53% 53% 51% 51% 47% 35% 5% 5% 5% 8% 6% 6% 5% 7% 11% 7% 15% 6% 9% 5% 5% 5% 11% 34% 20% 23% 23% 24% 26% 23% 26% 26% 29% 27% 32% 33% 33% 26% 33% 38% 38% 27% 41% 38% 35% 41% 39% 42% 43% 45% 46% 48% 55% World Canada Germany Russia Australia Spain Great Britain US Belgium France Sweden China South Africa Chile Poland Hungary India Saudi Arabia Serbia South Korea Turkey Italy Peru Romania Brazil Colombia Argentina Mexico Malaysia Japan Successful Dieting? Base: 14,502 online adults aged 16-64 across 29 countries, Aug. 24 Sept. 7, 2018 27% 55% 50% 50% 47% 44% 46% 43% 42% 37% 39% 33% 31% 30% 37% 26% 21% 21% 31% 16% 19% 21% 15% 17% 11% 10% 6% 5% -1% -20% Majorities in all countries, except Malaysia and Japan, believe diets fail. Canadians are the most skeptical, closely followed by those in Germany and Russia. Agree Disagree Net score (% agree minus % disagree) Dont know15 Q2. To what extent do you agree or disagree with the following statements? I exercise so that I dont have to watch what I eat. 45% 67% 60% 56% 54% 54% 53% 51% 51% 50% 48% 47% 47% 46% 46% 43% 43% 43% 43% 42% 41% 41% 41% 41% 41% 36% 34% 34% 31% 24% 6% 41% 51% 32% 38% 42% 45% 43% 45% 47% 47% 48% 51% 49% 50% 51% 52% 55% 54% 56% 53% 54% 56% 56% 56% 56% 57% 58% 64% 64% 68% 35% World India Malaysia Colombia Mexico Saudi Arabia Turkey Peru Romania Argentina South Africa Hungary Japan Brazil Spain Australia Chile China Russia Belgium France Germany Great Britain Italy Sweden Poland Canada US South Korea Serbia Exercising to Eat Base: 14,502 online adults aged 16-64 across 29 countries, Aug. 24 Sept. 7, 2018 -6% 35% 22% 14% 9% 11% 8% 4% 4% 2% -3% -2% -3% -5% -6% -12% -11% -13% -10% -12% -15% -15% -15% -15% -16% -22% -30% -30% -37% -11% Globally, people are nearly split, with slightly more disagreeing that they exercise so they dont have to watch what they eat. In the U.S., one in three agrees that they exercise to not watch what they eat. Agree Disagree Net score (% agree minus % disagree) Dont know16 Q2. To what extent do you agree or disagree with the following statements? I would rather eat well than be thin. 62% 78% 77% 72% 70% 69% 69% 68% 68% 67% 67% 66% 66% 65% 63% 63% 63% 59% 58% 58% 57% 56% 56% 56% 55% 53% 52% 51% 44% 40% 5% 5% 6% 5