2018年德国游戏产业指南.pdf

Insights, Facts and ReportsThe German Games IndustryIMPRINT 82% of the German population have completed some sort of vocational training or have a university degree, which is well above the OECD average.Gross domestic product and population: Germany compared with the rest of EuropeGDP (in Bn EUR)GDP-Share (EU-28)Population(in M)Germany 3.134 21% 82France 2.229 15% 67United Kingdom 2.367 18% 65Italy 1.672 11% 61Spain 1.114 7% 46Netherlands 703 5% 17Poland 424 3% 38Denmark 277 2% 6Czech Republic 174 1% 11Note: Currencies converted with the European Central Banks reference exchange rates for 2016 Sources: Eurostat 2017 Federal Statistical Office Germany 2017, US Census Bureau 2017Thanks to its high density of banking institutions and being an important stock exchange location, Frankfurt/Main ranks on top of Germanys finance industry, making Frankfurt one of the most important inter-national financial centers in the world.546. INNOVATION AND RESEARCHGermany is regarded as the top research location in Europe, enjoying an excellent reputation worldwide for its innovative and dynamic research and devel-opment landscape. Germanys federal government supports annual research and development projects with billions of financial funds and hence claims a pioneering role in the high-tech industry. According to results of a survey carried out by the American Chamber of Commerce in Germany (AmCham), 75% of the companies rate the research and development environment in Germany as “Very good“ or “Good“.7. ATTRACTIVE FUNDING OPPORTUNITIESThe large number of funding programs in Germa-ny are of great interest for foreign investors. The programs offered cover each phase of a company settlement. Besides direct grants, there is also free training of skilled workers or research funds. Local business development corporations actively support investors on matters regarding financing, recruit-ment and location search. In the gaming industry, in particular, investors can benefit from corresponding funding opportunities. For more details, please refer to page 34. 8. COMPETITIVE TAX RATESTax reforms in Germany resulted in a decrease of incidental wage costs and a reduction of corporate tax-es. Compared to the USA, Canada, Japan, Italy and France, Germany has a decisive lead in this respect, which makes it more attrac-tive for investors. The tax revenues by the state ensure that its various tasks within the community, e.g. in the areas of education, healthcare, infrastructure and social security are fulfilled. 9. SECURE ENVIRON-MENT FOR INVESTMENTAs a modern, democratic consti-tutional state with a stable and peaceful policy, Germany provides its companies with the required security. Intellectual property is highly valued and strictly protect-ed. Also, contractual agreements are deemed legally binding in Germany. Decisive location factors such as long-term security and Development of wage costs in the business economy* (2007-2016)Average annual growth rateFrance 1,95%Spain 1,99%Netherlands 2,04%Germany 2,15%United Kingdom 2,27%EU-28 2,30%SlovakRepublic3,94%Czech Republic 4,0%Hungary 4,5%Poland 5,09%*“ Business economy“ incl. NACE Rev. 2, B-N Source: Eurostat 2017ABOUT GERMANY TRADE offering a winning combination of moderate costs, excellent infrastructure and a large talent pool.More than four out of ten games sold in Germany are purchased by download.MARKET VOLUMERevenues from computer and video games software totaled 2.01 billion euros on the German market in 2016. With a share of 1.183 billion euros, the classic sale of physical or downloaded games (games for mobile consoles, smartphones a console version will follow in 2017. The team has also completed a number of successful contract jobs, like the interactive childrens book “The Trip to Panama“.TIVOLA Location: HamburgFounding Year: 1995Number of Employees: over 10Tivola is a German publisher of apps and games with a focus on kids. The portfolio reaches from educational programs for school, preschool and kin-dergarten to animal simulations up to games which are all about having fun. Over the years, Tivola has worked on many popular brands, such as “TKKG“, “Snoopy“, “Kptn Blaubr“, “Vicky the Viking“ or “Maya The Bee“ and achieved market leadership with programs like “Lernerfolg Grundschule“, an educational software for primary school kids. Be-sides educational games for mobile and PC, the com-pany has also entered the VR market.WOOGA Location: BerlinFounding Year: 2009Number of Employees: 250Wooga is specializing in free-2play mobile games and has published a number of mega-hits since 2009, like “Jelly Splash“ (over 50 million players), the “Bubble Island“ series (over 90 million players) or “Diamond Dash“ (over 200 million players). Within seven years, the company grew to 250 em-ployees from over 40 na-tions and by now has also worked with high-profile licenses like “Futurama“. Wooga serves both iOS and Android devices as well as Smartwatches.YAGER Location: BerlinFounding Year: 1999Number of Employees: over 120The team of Yager published its first game of the same name in 2003, but is probably known to most gamers for their anti-war shooter “Spec Ops: The Line“ from 2012, which the Berlin-based studio de-veloped for 2K and which received widespread critical acclaim. In the meantime, Yager worked on “Dead Island 2“ and is now focusing on the free2play title “Dreadnought“ which is still in open beta and scheduled to be released in 2018. The companys focus is on AAA games for PC and consoles.LIMBIC . “TROPICO 6“YAGER . “DREADNOUGHT“KALYPSO . “RAILWAY EMPIRE“TRAVIAN GAMESLocation: Munich | Founding Year: 2005 | Number of Employees: over 150The company is specialized on free2play browser games whose focus is on builder and strategy game elements. Some of the most successful and popular titles by Travian Games are “Travian“ and “goalunited“, Travian Games is cooperating with ArtCraft to publish “Crowfall“ and Portalarium to publish Richard Garriotts latest game Shroud of the Avatar: Forsaken Virtues. Both games are client-based mmorpgs for pc.TRAVIAN GAMES . “CROWFALL“1716THATS WHAT THEY SAID: GERMAN DEVS AND INDUSTRY EXPERTS ABOUT GERMANYS GAMING INDUSTRYWe wanted to know what Germanys game developers and industry experts think of Germany as a business and investment location; what the strengths and benefits are in their opinion, why international gaming investors should make business there, and what they wish for re-garding the future of the German games industry. On this page, you will find a selection of answers they gave us.JAN THEYSEN, CREATIVE DIRECTOR, KING ART“The German developer community is comparably small, but has an excellent network. The exchange between the developers, the helpfulness and feel-ings of solidarity are very strong. People help each other out in fast and unbureaucratic ways.“ JAN KLOSE, MANAGING DIRECTOR, DECK 13“Theres certainly a breath of fresh air in the German games industry, with more new studios evolving and more titles becoming internationally successful. The shift to digital distribution seems to enable a lot of creative developers to find their niche and develop awesome games, while at the same time interna-tional publishes are becoming more and more aware of good quality coming from Germany. We need to keep this trend alive and I still havent lost hope that our government will eventually wake up and give our industry the attention it deserves and the care to help it expand and live up to its true potential.“HENDRIK KLINDWORTH, CHIEF EXECUTIVE OFFICER, INNOGAMES“Being located in the heart of Europe, Germany offers good access to all European markets. The dif-ferent regions host multiple game studios which are successful on diverse platforms and vary in size, style and strategic approach. Many German devel-opers and publishers have decades of experience in the market and will continue to be successful in the future as they focus on sustainable growth.“BENEDIKT GRINDEL, STUDIO MANAGER, BLUE BYTE“We are celebrating our 30th anniversary this year, and we have big plans. Germanys developer scene is on the upswing and offers a large pool of highly qual-ified talent for all areas of game development. We have opened a new studio in Berlin early this year. The studio will be working on the Far Cry brand, and the applications we receive are amazing: top profiles from all around the world. We are also looking for new talent in Dsseldorf and Mainz, where we work on some of the biggest Ubisoft brands. Germany con-tinues to benefit from the indie scene and a growing number of game-centric university programs. We see huge creative potential now and in the future. Peo-ple who join us from abroad are often surprised by the warm welcome and friendliness they experience here. And we see that Germany is very popular for expatriates because of its overall stability. Luckily, our politicians have realized that games develop-ment has huge potential, and that we are a creative and high-tech business with an excellent workforce of digital natives. We expect that this will soon be re-flected in an improving infrastructure for our indus-try, so that we can grow even faster.“ KING ART. “IRON HARVEST 1920+“ BLUE BYTE. “ANNO 1800“TRANSOCEAN 2: RIVALS“MIMIMI PRODUCTIONS “SHADOW TACTICS“Its a sad fact that Germany has been repeatedly outpaced in the past. However, the latest merger of the industry associations BIU and GAME into one powerful federal association demonstrates that our industry is standing together and is well set up to overcome even the biggest obstacles. The prospects of federal funding, which would also make foreign investments more attractive, are better than ever. All of this combined with a large number of developers who are on the same level as international studios in areas like stability, quality and efficiency be it for AAA blockbusters or artsy indies there has never been a better time to cooperate.“JOHANNES ROTH, FOUNDER & MANAGING DIRECTOR, MIMIMI PRODUCTIONS18 19