2017年Q3欧洲广告行业指数报告.pdf

European Advertising Business Climate Index Q3/Q4 2017 #AdIndex2017 Quarterly survey of European advertising and market research companies Provides information about: managers assessment of their business situation Q3/2017 & forecast for Q4/2017 past and future challenges in companies turnover Anticipated employment and revenue levels ABOUT #AdIndex2017 Western Europe: Austria, Belgium, France, Germany, Netherlands and United Kingdom Central/Eastern Europe: Bulgaria, Croatia, Czech Republic, Estonia, Lithuania, Latvia, Poland, Romania, Slovakia and Slovenia Mediterranean Europe: Cyprus, Greece, Italy, Malta, Spain and Portugal Northern Europe: Denmark and Sweden Advertising Business Confidence Index specific slides for UK, Germany, France, Italy, Spain, Poland and Sweden are available at the end of the report. Ireland, Finland, Luxembourg and Hungary do not provide data Regions featured in the Index #AdIndex2017 Survey carried out nationally by governments, central banks, trade bodies, research institutes, etc. Questionnaire and common timeline harmonised by the European Commission (DG ECOFIN) Nominal EU services sample size exceeds 43,000 units (companies) for the entire services sector METHODOLOGY #AdIndex2017 “increase” (+), “remain unchanged” (=), “decrease” (-) % of positive answers % of negative answers #AdIndex2017 Advertising Business Confidence Index #AdIndex2017 Advertising Business Confidence Index July 2017 Lowest Highest The colour codes for each country are based on July 2017 values of the Advertising Business Confidence Index. The lowest value (The UK, -29) is highlighted in red and the highest value (Sweden, +33) in dark green, while all others are marked with different shades that lie within the spectrum. The colour coding for a specific month is adjusted to that countrys position relative to the others, with the midpoint being 0 (marked in yellow). In other words, the country with the highest value in the given month determines the level of green of the other values above 0 that month. Subsequently, the lowest value determines the level of red for the values that are below 0. Austria: 18 Belgium: 12 Bulgaria: 10 Czech Republic: 12 Denmark: 29 Germany: 23 Estonia: 9 Greece: 16 Spain: 22 France: -5 Croatia: -1 Cyprus: -22 Italy: -21 Latvia: -2 Lithuania: 20 Malta: 14 Netherlands: 10 Poland: 2 Portugal: 11 Romania: 10 Slovenia: 17 Slovakia: 10 Sweden: 33 United Kingdom: -29 #AdIndex2017 Advertising Business Confidence Index October 2017 Lowest Highest Austria: 18 Belgium: -4 Bulgaria: 12 Czech Republic: 12 Denmark: 27 Germany: 29 Estonia: 0 Greece: 5 Spain: -6 France: -5 Croatia: 7 Cyprus: 13 Italy: -5 Latvia: -2 Lithuania: 24 Malta: 13 Netherlands: 15 Poland: 7 Portugal: 16 Romania: 24 Slovenia: 19 Slovakia: 22 Sweden: 18 United Kingdom: -17,9 The colour codes for each country are based on October 2017 values of the Advertising Business Confidence Index. The lowest value (The UK, -17,9) is highlighted in red and the highest value (Germany, +29) in dark green, while all others are marked with different shades that lie within the spectrum. The colour coding for a specific month is adjusted to that countrys position relative to the others, with the midpoint being 0 (marked in yellow). In other words, the country with the highest value in the given month determines the level of green of the other values above 0 that month. Subsequently, the lowest value determines the level of red for the values that are below 0. #AdIndex2017 Business development over the past 3 months How has your business situation developed over the past 3 months? #AdIndex2017 Evolution of demand for advertising services over the past 3 months How has your demand (turnover) for your companys services changed over the past 3 months? #AdIndex2017 Expectation of advertising demand over the next 3 months How do you expect demand for your companys services to change over the next 3 months? #AdIndex2017 Demand expectation vs demand evolution #AdIndex2017 Expectations of advertising demand over the next 3 months #AdIndex2017 Evolution of employment over the past 3 months How has your companys total employment changed over the past 3 months? #AdIndex2017 Expectation of employment over the next 3 months How do you expect your companys employment to change over the next 3 months? #AdIndex2017 Employment expectation vs employment evolution #AdIndex2017 Expectation of employment over the next 3 months #AdIndex2017 Expectation of selling prices over the next 3 months How do you expect prices to change over the next 3 months? #AdIndex2017 Expectation of selling prices over the next 3 months #AdIndex2017 Factors limiting the business #AdIndex2017 Advertising Business Confidence Index Country-specific graphs #AdIndex2017 Advertising Business Confidence Index UK #AdIndex2017 Advertising Business Confidence Index Germany #AdIndex2017 Advertising Business Confidence Index France #AdIndex2017 Advertising Business Confidence Index Italy #AdIndex2017 Advertising Business Confidence Index Spain #AdIndex2017 Advertising Business Confidence Index Poland #AdIndex2017 Advertising Business Confidence Index Sweden #AdIndex2017 Advertising Business Confidence Index For further information, please contact: Dominic Lyle Director General Tel: + 32 2 740 0711 E- mail: dominic.lyleeaca.eu