20240625_五矿证券_电子行业:AI手机百花齐放苹果入局开启新气象_14页.pdf
Page 1/14|Table_Main AI Table_Invest 2024.06.25 Table_Author S0950521040001 0755-23375522 w Table_PicQuote 2024/6/24 Wind Table_DocReport AI AI(2024/6/18)Q1 Rubin(2024/6/11)OpenAI AI(2024/5/23)2024Q1(2024/5/8)Pura 70(2024/4/24)(2024/4/3)GTC 2024,Blackw ell(2024/3/20)2024 GPU(2024/3/5)Sora AIGC(2024/2/20)Vision Pro(2024/2/5)6 11 2024 AI Apple Intelligence 2023 IDC 2016 2016 14.7 2023 11.7 2011-2022 12 2023 2023 20%19%AI 20 2023 12 10.91 AI AI AI OPPO vivo AI AI AI AI Apple Intelligence AI iOS 18 iPadOS 18 macOS Sequoia OpenA I ChatGPT AI Magic 6 vivo X100 OPPO Find X7 4nm 3nm AI AI AI AI AI AI AI 1 2 3 4-29%-22%-15%-8%0%7%2023/7 2023/10 2023/12 2024/3 300 请 仔 细阅读 本报告 末页声 明 Page 2/14 Table_Page 2024 6 25 1 AI.2 1.1 AI.3 1.2.3 1.3.4 2 AI.5 2.1 AI.5 2.2 AI.5 2.3 AI.6 2.4 Apple Intelligence AI.9 2.5 AI.10 3.12 4.12 1.3 2.3 3 2023.4 4 2023.4 5.4 6 AI.5 7 AI.6 8 AI.6 9 2024Q1 GenAI Top10.6 10 Galaxy AI.7 11 Galaxy AI.7 12 Pixel 8.8 13 OPPO Find X7 Ultra AI.8 14 vivo.8 15 Xiaomi AISP AI.8 16 MagicOS.9 17 Pura 70 AI.9 18 Siri.10 19 ChatGPT Writing Tools.10 20 AI.11 1ZDWuNnQtQmNtNoNsPpQnM8OdNbRnPnNmOrNjMrRoQeRnPpRbRrRvNuOmRyRNZrQtR 请 仔 细阅读 本报告 末页声 明 Page 3/14 Table_Page 2024 6 25 1 AI 1.1 AI 2011 2015 2016 2016 2020 20%AI Canalys 2023Q4 2024Q1 8%10%2024Q1 1 2 Statista IDC Canaly s 1.2 IDC 2023 OPPO 20.1%19.4%2022 3.7%OPPO 2.3pct Canalys 2023 vivo OPPO 2023 vivo OPPO 2pct 请 仔 细阅读 本报告 末页声 明 Page 4/14 Table_Page 2024 6 25 3 2023 4 2023 IDC Canaly s 1.3 Statista 2009Q4 2024Q1 2012 2014 30%2014 20%-25%10%-25%OPPO vivo 2013Q3 2%2024Q1 14%OPPO vi vo 2015Q1 10%5 Statista*G2r/wzYXpnwc0gQlbKH7DJDzSda0ryHb0G1WUCrSdD6rQT+NxRue3xL8yQZ03Rjo 请 仔 细阅读 本报告 末页声 明 Page 5/14 Table_Page 2024 6 25 2 AI 2.1 AI IDC AI 30TOPS NPU SoC AI AI Counterpoint AI AI AI AI AI AI AI AI 6 AI Counterpoint OPPO 2.2 AI Canalys 2023 AI 5%2024 16%2028 54%2024 AI IDC 2024 AI 1.7 15%IDC OPPO AI 2027 AI 1.5 51.9%50%请 仔 细阅读 本报告 末页声 明 Page 6/14 Table_Page 2024 6 25 7 AI 8 AI Canaly s IDC OPPO 2.3 AI AI AI AI AI Counterpoint 2024Q1 GenAI 2023Q4 1.3%6%Gal axy S24 GenAI 3 10 6 14 vivo X100 9 2024Q1 GenAI Top10 Counterpoint,2024 1 AI Galaxy S24 2024 Q1 Galaxy S24 GenAI 58.4%Galaxy S24 Ultra 30%Galaxy S24 Galaxy AI AI AI Gemini Nano Gemini Pro AI Galaxy AI 1 Home 请 仔 细阅读 本报告 末页声 明 Page 7/14 Table_Page 2024 6 25 2 3 AI AI ProVisual Engine AI 4 AI 10 Galaxy AI 11 Galaxy AI,2023 10 Pixel 8 AI Gemini Nano Gemini Nano Pixel 8 Pro Pixel 8 pro Google T ensor G3 Titan M2 Google One VPN Pixel 8 AI AI Magic Editor Audio Magic Eraser Video Boost Pixel 8 Pro Summarize Pixel 8 OPPO OPPO 2024 1 8 OPPO Find X7 Ultra Andes AndesGPT AI Find X7 Ultra AI AI AI A I 请 仔 细阅读 本报告 末页声 明 Page 8/14 Table_Page 2024 6 25 12 Pixel 8 13 OPPO Find X7 Ultra AI,OPPO,vivo 2023 11 vivo BlueLM X100 iQOO 12 700 70B 70 7B vivo V AI V AI 2024 2 14 Ultra 2023 10 14 14 Pro Xiaomi AISP AI A I 60 TOPS Xiaomi AISP AI 14 Ultra Pro 2024 5 16 MiLM 14 vivo 15 Xiaomi AISP AI OriginOS,请 仔 细阅读 本报告 末页声 明 Page 9/14 Table_Page 2024 6 25 2024 1 10 MagicOS 8.0 MagicOS 8.0 70 AI MagicOS 8.0 AI YOYO 2024 4 18 HUAWEI Pura 70 Pura70 Pura70 Pura 70 Ultra AI AI Pura 70 AI 16 MagicOS 17 Pura 70 AI,2.4 Apple Intelligence AI 2024 6 11 Apple Intelligence Apple Intelligence iOS 18 iPadOS 18 macOS Sequoia Apple Intelligence 1 AI Apple Intelligence AI 2 Apple Intelligence Swift 3 ChatGPT OpenAI iOS 18 iPadOS 18 macOS Sequoia ChatGPT ChatGPT 请 仔 细阅读 本报告 末页声 明 Page 10/14 Table_Page 2024 6 25 18 Siri 19 ChatGPT Writing Tools WWDC2024 WWDC2024 2.5 AI AI AI AI AI AI AI AI Galaxy S24 Gemini AI AI Apple Intelligence AI Siri AI Counterpoint AI AI AI AI AI AI 70 Magic 6 7B 70 vivo 70 7B OPPO 70 AndesGPT 30 AI AI A I SoC 4nm Galaxy S24 Pixel 8 OPPO Find X7 Ultra 14 Magic 6 8 CPU 3.3GHz AI 3nm 9 10 CPU 4.41GHz AI SoC vivo 7B 70B Galaxy S24 Gemini Nano Gemini Pro AI AI 30 OpenAI ChatGPT 4o Apple Intelligence AI 请 仔 细阅读 本报告 末页声 明 Page 11/14 Table_Page 2024 6 25 20 AI OPPO vivo Galaxy S24 Pixel 8 Pro Find X7 Ultra X100 Pro 14 Ultra Magic 6 Pro Pura 70 Ultra iPhone 15 Pro iPhone 15 Pro Max AI Bixby Assistant with Bard V YOYO Siri Gemini Pro Gemini Nano Gemini Nano AndesGPT Xiaomi AISP AI-One UI 6.1 Android 14 ColorOS 14.0 OriginOS 4 Xiaomi HyperOS MagicOS 8.0 HarmonyOS 4.2 iOS18 Snapdragon 8 Gen 3 for Galaxy Google Tensor G3 Snapdragon 8 Gen 3 MTK9300 Snapdragon 8 Gen 3 Snapdragon 8 Gen 3-A17 Pro,M(M4)4nm 4nm 4nm 4nm 4nm 4nm-3nm 3.39GHz 3.0GHz 3.3GHz 3.25GHz 3.3GHz 3.3GHz-4.4GHz 8 9 8 8 8 8-9/10,Apple Intelligence A17 Pro M1M4 SoC M4 M4 3nm OPPO 8 Gen vivo MTK9300 T ensor G3 4nm M4 10 4.4GHz AI M4 38 TOPS AI AI AI 14 OPPO Find X7 vivo X100 Magic 6.0 AI APP AI APP AI AI vivo V AI Apple Intelligence iOS Siri Siri AI swift Apple Intelligence AI iMessage Apple Intelligence ChatGP T ChatGPT Apple Intelligence AI AI AI 请 仔 细阅读 本报告 末页声 明 Page 12/14 Table_Page 2024 6 25 AI AI 3 2024 2023 2024 AI Apple Intelligence PCB 4 1 2 3 4 请 仔 细阅读 本报告 末页声 明 Page 13/14 Table_Page1 2024 6 25()i ii iii iv v 6 12 6 12 A 300 500 20%5%20%-10%5%-10%6 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