2022-2023年汽车资讯行业洞察报告.pdf

2022-2023 2 2022 MAU 1.37 14.9%DAU 3447.4 11.1%MAU 2022 49.9%2022 19.1 400%2022 29.6%5.4%25 3.3%3 3 01 02 0345 2017 2887.9 2020 2531.1 100 2021 2022 2686.4 1.9%2018 2022 2356.3 9.5%11.2%2017-2022 2,480.7 2,352.9 2,136.0 1,999.4 2,140.8 2,383.6 2471.8 2371.0 2144.4 2017.8 2148.2 2356.3 0500100015002000250030002017 2018 2019 2020 2021 2022 2,901.5 2,780.9 2,572.1 2,522.5 2,608.2 2,702.1 2887.9 2808.1 2576.9 2531.1 2627.5 2686.4 0500100015002000250030002017 2018 2019 2020 2021 2022 6 2021 169%2022 567.4 90%27.6%63%2022 1176.6 22.8%49.9%5.4 2018-2022 98.5 101.0 111.0 298.7 567.4 01002003004005006000%10%20%30%40%2018 2019 2020 2021 2022 90%169%63%2022 63%954.31176.62021 2022 22.8%44.5%49.9%2021 2022 5.4%7 2021 2022 2022 MAU 1.37 14.9%2021 15.6%DAU 3447.4 12.2%0.6 2022 iAPP MoonFox iApp 2017.01-2022.129,175.4 11,973.9 13,761.7 11.3%11.6%12.2%0%2%4%6%8%10%12%14%02,0004,0006,0008,00010,00012,00014,00016,0002017 2018 2019 2020 2021 2022MAU MAU DAU 3,103.4 3,447.4 05001,0001,5002,0002,5003,0003,5004,0002017 2018 2019 2020 2021 2022 58.4 87.5 0204060801001202017 2018 2019 2020 2021 20228 app 2022 MAU 3473.2 MAU 1640.5 MAU 2022 6.9%iAPP MoonFox iApp 2020.01-2022.12 app MAU 4,544.7 1,380.2 2,258.6 1,331.1 4,575.7 2,829.7 3,249.7 1,609.8 4,688.4 3,639.4 3,473.2 1,640.5 82.2 40.6 32.3 22.8 16.2 2020 2021 2022 9 2022 2021 app2022 2022 iAPP MoonFox iApp 2020.01-2022.12 app 404.8 376.8 422.7 294.2 528.4 361.7 450.1 235.3 1,019.1 900.4 467.8 262.0 22.4 12.5 8.8 7.7 1.4 2020 2021 2022 1011 2022 29.6%5.4%25 3.3%2022 1.5%0.3%iAPP MoonFox iApp 2021.01-2022.12 2021 2022 75.8%24.2%70.4%29.6%+5.4%20.8%67.3%7.0%4.9%24.1%61.5%8.0%6.4%25 26-35 36-45 46+3.3%10.0%22.0%19.9%19.5%28.7%9.5%21.4%21.4%19.8%28.0%+1.5%+0.3%12 2023.02 18.5%20.4%35.3%36.9%38.1%41.9%44.4%46.4%47.8%48.3%48.3%58.5%59.5%61.7%70.2%70.6%13 35 35 2023.02TGI/*100 TGI100 108.6 107.9 104.4 105.1 105.1 118.9 112.2 80 100 120 103.4 103.5 108.1 112.6 104.6 70 12035 35 107.8 105.0 103.6 105.6 80 100 120 14 2023.02TGI/*100 16.5%22.2%22.2%27.8%28.5%33.8%41.9%46.1%48.2%53.2%53.9%/0102030405060708091011 30.6%32.2%9.9%32.2%TGI113.4 TGI TGI109.5*15 2023.02 21.0%24.2%28.8%33.4%59.0%67.2%B 8.4%10.6%14.5%17.2%28.7%33.2%4S/66.4%54.9%46.9%62.3%50.8%41.7%16 2022 19.1 1 2017 15.3 400%400%iAPP MoonFox iApp 2017.01-2022.12 2.2 2.4 2.5 2.02.12.22.32.42.52.62.72017 2018 2019 2020 2021 202216.5 18.1 19.1 05101520252017 2018 2019 2020 2021 2022 15.3 400%17 2022 38%2023.02 34%38%31%77.3%71.9%66.5%48.7%38.6%22.7%2020 2021 2022 56%48%45%31%34%38%13%18%17%18 19 VR 3D 3D 20 IP IP E IP 21 UGC 22 UGC 1000 2022 21 337 14.2 2022 250+11 NO.1 VR POV 3D 23 109.5 2023.02TGI/*100,53.1%,13.0%,10.1%,5.7%,2.6%,2.3%,2.2%,0.9%,10.3%2022 72.6%79.5%109.5 106.0 106.9 106.7 951001051100%20%40%60%80%100%TGI