2023616_艾瑞咨询_2023年中国电竞行业研究报告（44页）.pdf

TMT 2023 iResearch Inc.2023 2ABSTRACT 2022 1579 5.6%2022 5.04 2023 74.3%3 49.6%63PREFACE(2022)2022 50.2 10.3%41.5%20234 DEFINITION PvP 1.2.PvP 5 CONTENTS01 Overview02 Analysis03 Users04 Case study05 Development trend6 O v e r v i e w017 iResearch I 1998 2008 2014 2018 2018 2019 2020 2021 EDG S11 202220238 iResearch I 2022 2025 2022 2022 11 2022 9 6 2022 8 2022 6 2022 4+2022 3 2022 2022 3 9 iResearch I iResearch I 2018 12 21 2025 2(2019)2016-2021 2016-2021 19,011 21,988 26,579 29,483 27,372 31,175 177 231 292 309 273 343 15.7%20.9%10.9%-7.2%13.9%30.9%26.2%5.7%-11.5%25.6%2016 2017 2018 2019 2020 2021%2.55%2.64%2.89%2.99%2.69%2.71%0.93%1.05%1.10%1.05%1.00%1.10%2016 2017 2018 2019 2020 2021%10 iResearch I iResearch I64,396 55,765 65,016 66,969 62,029 61,267 63,964 67,203 46.8%40.4%47.1%48.4%44.7%44.1%46.0%48.3%2021Q1 2021Q2 2021Q3 2021Q4 2022Q1 2022Q2 2022Q3 2022Q4%10.6 CNNIC 51 2022 12 10.65 99.8%34.2%32.8%28.5%25.9%100%UserTracker 2022 48.3%UserTracker 2016-2022 CNNIC 2019 2020 3 12mUserTracker-2021-2022 6.95 7.53 8.17 8.97 9.86 10.29 10.65 95.1%97.5%98.6%99.3%99.7%99.7%99.8%2016 2017 2018 2019 2020 2021 2022%11 iResearch I iResearch I 2022 2018 2023 2022 IT IT 2018-2022 2018-2022 73.4 56.4 63.5 116.7 38.8 71.3 6.8 22.8 24.4 1.7 6.1 8.7 5.2 37.5 96.9 2018 2019 2020 2021 2022 156 77 99 128 35 40 15 20 22 3 12 10 12 37 94 2018 2019 2020 2021 2022 12 iResearch I759 883 819 885 940 985 352 365 375 388 400 410 363 424 385 446 526 580 13.5%-5.6%8.9%8.6%5.8%2020 2021 2022 2023e 2024e 2025e%22 1579 1.2.3.1 2022 1579 5.6%2022 2020-2025 1,4741,6731,5791,7191,8661,975CAGR=3.5%CAGR=7.2%13 iResearch I iResearch I51.5%52.8%51.8%51.5%50.4%49.9%23.9%21.8%23.8%22.6%21.4%20.7%24.6%25.4%24.4%25.9%28.2%29.4%2020 2021 2022 2023e 2024e 2025e%2022 75.6%3/4 2025 29.4%1.2.3.1 106 168 111 2022 1.2.3.1 2020-2025 14 iResearch I500 506 504 511 517 522 1.2%-0.4%1.4%1.2%1.0%2020 2021 2022 2023e 2024e 2025e2020-2025%2022 5.04 0.4%2023 1.2.115 iResearch I 2023 IPTV/OTT/MCN/16 iResearch I 2023 17 A n a l y s i s0218 iResearch I 10 8 IP2023 2020 2017-2020 2013-2016 2009-2012 2009 19 iResearch I iResearch I 2022 19 DOTA2 2 FIFA Online4 5 7-2023 5 23 29/20 iResearch I iResearch I 3 2023 3 31 2023 4 26 21 iResearch I iResearch I IPTV/OTT KOL V 22 iResearch I iResearch I 23 iResearch I IP 1.2.3.4.1.2.3.1.2.3.24 iResearch I IP X LPL XJDG X UZI IP X X IP iQOO X KPL-X PEL-X KFC X X IP X BLG-IP Tims X X 25 iResearch I+5G VR/AR AI+5G NFT IoT AI 5G 5G VR VR VR AI/AI NFT NFT NFT 26 U s e r s0327 iResearch I iResearch I 7 25 44.7%30 78.7%N=1500 2023 5-N=1500 2023 5-2023 2023 68.3%31.7%68.3%10.0%11.3%15.3%18.7%22.6%22.1%35 31-35 28-30 25-27 22-24 21%28 iResearch I iResearch I 2023 6001-8000 31.9%2001-3000 3001-5000 26.9%26.5%2023 2023 N=1239 2023 5-N=1500 2023 5-7.7%18.4%21.4%31.9%16.6%4.0%15000 10001-15000 8001-10000 6001-8000 4001-6000 4000%3.0%4.0%12.1%26.5%26.9%20.7%6.8%10000 8001-10000 5001-8000 3001-5000 2001-3000 1001-2000 1000%29 iResearch I iResearch I 62.2%3-5 35.2%5 40%2023 2023 N=1500 2023 5-36.5%41.3%44.8%46.0%48.0%59.1%61.7%62.2%66.0%/%8.1%7.0%24.0%35.2%18.8%5.7%1.2%10 8-10 5-8 3-5 2-3 1-2 1%N=1500 2023 5-30 iResearch I iResearch I 6 MOBA 60%30%5 2023 2023 N=1500 2023 5-29.1%30.1%30.5%31.5%32.0%34.0%43.7%60.9%63.7%74.7%MOBA%2.7%2.3%6.3%39.1%49.6%N=1500 2023 5-31 iResearch I iResearch I 6 2023 2023 N=1500 2023 5-N=1500 2023 5-0.5%48.1%54.7%55.2%58.9%59.0%60.7%63.2%0.2%0.9%6.0%33.0%59.9%32 iResearch I iResearch I 66.3%2023 2023 N=1090 2023 5-N=1090 2023 5-35.1%74.1%74.2%84.6%66.3%33.7%66.3%33 Case study0434 iResearch I iResearch I FPS VALORANT 2020 6 FPS 2022TGA VCT 2021 1 EMEA 30 FPS 2023 2023 6 8 5V5 2022 12 EMEAVCT35 iResearch I,ESL Gaming 2022 4 2023 5 300 60 7 10 53,/,P34-35 36 iResearch I VR XR Snapdragon Elite Gaming VR AR Amira IP FUN X37 iResearch I iResearch I 5G+NBA CBA 2022 PEL LPL KPL 2022 12 LPL KPL PEL 5G VR/AR/XR 38 Development trend0539 iResearch I 2018 2022 DOTA2 2 FIFAOnline 4 5 2023 9 2019 30 6 2023 32 5 9 Mobile Legends:Bang Bang 2022 DOTA2 eFootball 40 iResearch I PUBG Mobile 41 iResearch I IP 42BUSINESS COOPERATION 400-026-43LEGAL STATEMENT THANKS