2021421_艾瑞咨询_2021年中国母婴市场消费趋势研究报告（52页）.pdf

202122021.4 iResearch I/90 SMS32021.4 iResearch I 1 20-45 0-6 2 3 2021.03 2500 42021.4 iResearch I TGI TGI TGI Target Group Index TGI TGI=/*100TGI TGI TGI 100 100,TGI5 1 2362021.4 iResearch I 2021.4 iResearch I 2016 1786 2017 2019 1465 1,640 1,678 1,655 1,786 1,723 1,523 1,465 050010001500200025002013 2014 2015 2016 2017 2018 20192013-2019 2016-2019 45%51%50%57%2016 2017 2018 2019 72021.4 iResearch I 2021.4 iResearch I 3 0-3 3+0-3 3/TOP8/2021 03 N=2500 0-3 3+3 82021.4 iResearch I 2021.4 iResearch I 2012-2020 16,510 18,311 20,167 21,966 23,821 25,974 28,228 30,733 32,189 8.1%8.0%7.4%6.3%7.3%6.5%5.8%2.1%01000020000300004000050000600002012 2013 2014 2015 2016 2017 2018 2019 2020%88%95 90 27%85 26%80 25%30%3456 26%2021 03 N=2500 92021.4 iResearch I 2020 3.25 2020 3.25 2012-2020 12,376 13,967 15,980 18,320 21,015 23,613 26,593 29,919 32,518 13.0%14.0%15.0%15.0%12.0%10.0%9.0%9.0%2012 2013 2014 2015 2016 2017 2018 2019 2020e%102021.4 iResearch I 2020 11 1 2312132021.4 iResearch I90 90 56%66%-0-6/2021 03 N=2500 2019*7%49%32%11%20-25 26-30 31-35 36 90S 80S33%62%4%5%95%/142021.4 iResearch I 100%/80%/50%80%N=2500 2021 03 81%34%22%49%45%16%152021.4 iResearch I N=2500 2021 03 1 91%3 80%2 88%/TOP3(54%)(50%)(35%)/46%5%48%162021.4 iResearch I N=2500 2021 03 1./2.3.172021.4 iResearch I 41%/N=2500 2021 03 41%47%12%62%38%37%36%33%33%32%30%27%25%/APP/APP Top10 182021.4 iResearch I N=2500 2021 03 61%56%56%54%45%19202021.4 iResearch I/N=2500 2021 03 89%87%84%65%47%40%40%36%36%95 TGI:119 TGI:141212021.4 iResearch I N=2500 2021 03 1743 1528 1401 1374 1260 1211 1148 955 80836%52%62%58%66%66%68%79%87%55%39%29%34%26%27%27%16%9%9%10%9%9%8%7%5%4%4%1000 1000-3000 3000 1793 1368 1220 1294 1133 1107 1090 813 800 0-1*1819 1511 1604 1458 1375 1331 1219 1061 819 1-3*1460 1647 1520 1416 1382 1180 1100 991 797 3*222021.4 iResearch I 2021 03 TOP5 83%55%31%11%12345 56%TOP512345/61%59%/43%35%/31%232021.4 iResearch I 2021 03 66%44%/51%20%123412345/60%54%)(45%)/(41%)(29%)/TOP4 TOP5242021.4 iResearch I N=2500 2021 03 84%58%/55%53%52%1234512345 54%52%/51%31%29%TOP5 TOP5252021.4 iResearch I N=2500 2021 03/TOP5 TOP5 57%47%40%33%24%1234512345(63%)(63%)(59%)(51%)(47%)262021.4 iResearch I 73%10%N=2500 2021 03 8%31%34%20%6%1%1%73%91%610 733 272021.4 iResearch I N=2500 2021 03 72%38%35%32%19%13%7%65%45%42%APP/282021.4 iResearch I 2021 03 Top8 47%44%42%39%38%37%33%31%/29302021.4 iResearch I90 2019 312021.4 iResearch I90 90 N=2500 2021 03 90 3,512 3,382 90 80/80 TGI:104 322021.4 iResearch I90 80 90/90 N=2500 2021 03 78%21%1%90 90/76%19%5%90 12345/57%/54%/44%54%41%/90%1 TGI:113)2 TGI:115)Top5 90 80 TGI 10190 80 TGI 116332021.4 iResearch I90 90 IP 90/IP IP IP N=2500 2021 03 top video-tracker IP 90 IP,80%/72%Top3 Top3 IP IP Top3 123 51%52%53%90 342021.4 iResearch I90 90 80 N=2500 2021 03 90 80 TGI 203 80 TGI 202 80 TGI 182 80 TGI 140,83%,66%,87%352021.4 iResearch I 4 2021 03 N=2500 3000,54%3001-8000,43%8001,3%10000,10%10001-20000,49%20001,41%2 4 214067 3 4 3456362021.4 iResearch I N=2500 2021 03 38%49%13%80%89%TGI 12718%28%35%17%2%25.8%26.1%26.8%26.7%372021.4 iResearch I 2021 03 N=2500 2019,53%,48%86%382021.4 iResearch I N=2500 2021 03,64%,36%,50%,50%12 123 391 23402021.4 iResearch I IP 412021.4 iResearch I/N=2500 2021 03 1 2 63%56%41%29%/80%/76%19%5%90 80 TGI:103422021.4 iResearch I/N=2500 2021 03 3 73%69%52%49%47%/Top5/Top5 51%50%46%39%34%90 80 TGI:121 4 Top5 48%47%38%37%34%/,53%,47%90 80 TGI:128432021.4 iResearch I N=2500 2021 03 1/2 67%65%63%60%59%/Top5 442021.4 iResearch I IP IP N=2500 2021 03 3 IP IP 27%55%17%1%0%82%90-90 TGI 115 IP 71%62%47%452021.4 iResearch I/N=2500 2021 03 1 2 462021.4 iResearch I 90/N=2500 2021 03,65%,24%,11%69%64%61%57%51%47%/79%76%71%48%34%3 4/61%59%47%44%43%35%/90 80 TGI:11590 80 TGI:115472021.4 iResearch I 3 N=2500 2021 03 1 70%65%57%47%40%(Top5)3+3 31%77%71%58%50%48%33%482021.4 iResearch I N=2500 2021 03(Top5)2 63%63%59%51%47%3(Top10)1 2 3 4 5 6 7 8 9 10 57%40%19%18%49 IPO 50 2002 3000 400-026-Contact Us 51