2023811_艾瑞咨询_元宇宙概念娱乐应用场景案例研究报告 - 体验驱动篇（51页）.pdf

TMT-2023 iResearch Inc.2 CONTENTS010203 04 1.11.21.3 2.12.2 GTA Online3.13.2 4.14.205 4.14.2342023.8 iResearch I 52023.8 iResearch I(1/2)Web3.0 Web3.0 WebX Web3.0 Web3.0 Web3.0 Web3.0 Web3.0 AIGC Web3.0 Web3.0-Web3.0 Web3.0 AIGC Web3.0 Web1.0 Web2.0 Web3.0 62023.8 iResearch I(2/2)Web3.0 WebX Web3.0 Web3.0 AIGC 72023.8 iResearch I 1 Moms Got Game.Understanding the growing population of Gamer Moms.Published by Activision Blizzard Media,May 2020(1/2)2020 1 71%48%IP IP 82023.8 iResearch I 1 Moms Got Game.Understanding the growing population of Gamer Moms.Published by Activision Blizzard Media,May 2020(2/2)9 102023.8 iResearch I 1 2 3 1+3+2 a.-,GTA Online-cluster b.b1.-ZEPETO b2.-RecRoom b3.-VRChat c.c1.-Minecraft c2.-The Sandbox 112023.8 iResearch I 2-3 4-6 2-3 4-6 3D 4-6 5+2-3 a.b.5 2-3 2-3 1 2 2-3 4-6-1 2 3/122023.8 iResearch I Plus Minus 100%UGC 3D UGC PGC UGC 13 142023.8 iResearch I 1 2023 3 Unreal Engine Fortnite Creative Unreal Editor for Fortnite UEFN Epic Unreal Engine 2017 PGC UEFN UGC UGC UEFN 3D UGC PC VR Creative2.0 Creative2.0 Creative2.0 1 2 3 2-3 4-6 Creative2.0 1 2 KOL 1600/Party World Twitch IP YouTube Discord,Reddit Creative2.0 152023.8 iResearch I 1/4 VR Epic Apple Google 2020 8 App Store Google Play PC A1-A-A2-a.F2P b.R A1-A3-Save the World Battle Royale Discover Save the World 162023.8 iResearch I 1 YouTube,Reddit,Discord 2/4 Battle Royale A2-Plus:Battle Royale Save the World Minus:Battle Royale Apex Plus:Battle Royale 1 Minus:Battle Royale 5 2017 9 10 1 2 21 22 Save the World Battle Royale creative2.0 EPIC 172023.8 iResearch I 3/4 IP 2018 100 IP/DC 3A NBA 2020 Travis Scott J Balvin IP Travis Scott IP 182023.8 iResearch I 4/4 Creative2.0 Battle Royale A3-UEFN Unreal Engine city B4-192023.8 iResearch I 1 Creative2.0 2.0 UEFN Island Creator Program 2 UEFN Unreal Editor for Fortnite Epic Games 3 YouTube,Reddit,Discord 4 Creative2.0 Creative2.0 1/4 Creative2.0 1 3DB1-B3-B2-3D 3D B4-UGC UGC UEFN PC Fortnite UEFN UEFN UEFN 3 16GB RAM UEFN 2 PC B1-B-KOL Creative2.0 Island Creator Program YouTube,Twitch,Twitter,VK 1000 KOL 3D 4 a.18 b.Epic 30 30 7 Fortnite Creative UEFN Support-A-Creator KOL YouTube,Twitch,Twitter,VK 1000 202023.8 iResearch I 2/4 UEFN B2-UEFN landscape mode-manage/sculpt/paint()UEFN content drawer-Fortnite 2017 PGC 0 UEFN 3D UEFN PGC NPC powerpoint photoshop UEFN 3D UEFN player collision212023.8 iResearch I Creative2.0 Deathrun Search and Distroy UGC 3D UGC 3D UGC 3/4 UEFN B3-PGC Epic UEFN Fab Epic alpha Epic/UEFN Migrate UE5 UEFN Epic 3D 3D 4.fbx PGC UEFN 2GB 400MB 10MB 222023.8 iResearch I 4/4 Creative2.0 Creative2.0 Battle Royale Save the World B4-Battle Royale 2018 KOL 2022 2023 Discover Creative2.0 Battle Royale Save the World UEFN 3D web3.0 232023.8 iResearch I Creative2.0 C-Creative2.0 a.b.YouTube,Twitch,Twitter,VK 1000 KOL Epic 40%Epic Battle Royale a.V-Bucks Starter Pack Quest Pack Fortnite Crew Save the World Nintendo,Playstation,Xbox Epic Paypal b.Battle Pass C-Minecraft The Sandbox 242023.8 iResearch I D-E-VRChat,RecRoom,ZEPETO D-1600 IP/E-Party World Twitch IP YouTube Discord,Reddit Creative2.0 25 GTA Online262023.8 iResearch I 2 GTA Online GTA Online Rockstar GTAOL PGC GTAOL Rockstars Rockstars GTAOL MOD Rockstar GTA Online GTAOL PC VR GTAOL GTAOL GTAOL UI 1 2 GTA Online 2-3 4-6 GTAOL GTAOL Rockstar DLC DLC Rockstar Rockstar GTAOL MOD GTAOL MOD MOD GTAOL Rockstar BUG GTAOL 272023.8 iResearch I GTA Online 1/5 GTA Online GTAOL 2013 2015 PC VR PC A1-A-A2-a.F2P b.R A1-A3-GTAOL GTA5 GTA5 GTAOL 2022 Rockstar GTA+PS5 Xbox Series X|S 5.99 GTA+GTA5 282023.8 iResearch I GTAOL GTAOL Rockstar DLC 2023 6 GTAOL NPC NPC Minus GTAOL Rockstar GTA Online 2/5 A2-:GTAOL GTA5 GTAOL GTAOL GTAOL IP Rockstars 2 292023.8 iResearch I GTAOL GTAOL Rockstar GTAOL GTAOL Los Santos Los Angles Vinewood=Hollywood Rockford Hills=Beverly Hills Rockstar NPC South Los Santos NPC Rockford Hills NPC Ecola=CocaCola Max Renda=Max factory Raine=Evian)Logo GTAOL 1 5 NPC NPC NPC GTAOL NPC NPC NPC Rockstar NPC GTA NPC GTA Online 3/5 GTAOL A3-302023.8 iResearch I YouTube Bilibili GTA Wiki GTA Online 4/5 GTAOL Rockstar GTAOL Rockstar GTAOL UI Rockstar Rockstar GTAOL Rockstar UI iFruit APP APP 5 NPC NPC NPC NPC NPC NPC 312023.8 iResearch I GTA Online 5/5 GTAOL NPC 2015 DLC Rockstar 2 GTAOL Rockstar NPC NPC DLC 2019 BGM NPC NPC NPC Rockstar NPC Minus GTAOL DLC GTAOL GTAOL 322023.8 iResearch I GTA Online 1/3 PGC UGC B1-B3-B2-3D 3D B4-UGC UGC GTAOL Editor GTAOL UGC Content Creator GTAOL Content Creator 2016 8 PC B1-B-Rockstar UGC UGC Rockstar UGC 1 2 2/1 15 2332023.8 iResearch I GTA Online 2/3 UGC B2-Rockstar UGC UGC UGC GTAOL NPC Rockstar GTAOL Rockstar Rockstar 342023.8 iResearch I Rockstar UGC Rockstar GTAOL 7 1 2-30 6 4 2&3 2-30 PUBG 4 2 2 4 2-30 GTA 4 5 1-4 NPC 6 2-30 4 PUBG 7 2-30 MOBA 4 2 Minus Rockstar UGC UGC UGC UGC GTAOL UGC GTAOL PGC UGC Minus GTA Online 3/3 UGC GTAOL UGC B3-PGC UGC UGC PGC B4-GTAOL Rockstar Social Club UGC 352023.8 iResearch I GTA Online DLC C-GTAOL GTAOL Rockstar DLC DLC Rockstar 2020 GTAOL GTAOL C-Minecraft The Sandbox 362023.8 iResearch I GTA Online D-E-VRChat,RecRoom,ZEPETO D-Rockstar GTAOL 35 48 100 GTAOL GTAOL MOD GTAOL MOD MOD E-GTAOL Rockstar A B BUG APEX GTAOL 37382023.8 iResearch I iClick 2023 7 1000 N=1000 51.3%48.7%95 32.3%00 13.5%45.5%25.9%81.3%14.4%85 8.4%90 29.1%85 16.7%28.6%4.4%392023.8 iResearch I 1-Q N=1000 97%Switch PS Xbox 32.5%TGI=122 VR 17.9%VR VR 80%MOBA/97.4%81.7%Switch20.4%PS/Xbox18.9%VR 17.9%Q TOP5 MOBA78.2%RPG51.5%27.4%SLG21.7%20.9%32.5%70.8%Q TGI=122 58.0%402023.8 iResearch I 2-58.3%84.5%Q 86.3%N=1000 412023.8 iResearch I 84.5%64.6%Q 83.6%N=1000 3-422023.8 iResearch I 56.5%UGC UGC 54.9%Q PGC UGC 55.6%N=1000 4-UGC UGC 50%432023.8 iResearch I Q1 VR Q1 N=1000 Q2-1 N=496 Q2-2 N=504 5 VR-VR 17.9%49.6%VR VR VR VR VR VR VR VR XR XR VR VR Q2-1 VR 49.6%Q2-2 VR 78.6%13.9%7.5%79.8%73.6%24.0%3D 16.5%15.3%442023.8 iResearch I VR AR AR VR 6 90 95 80 00 95 alyx 95 90 95 45462023.8 iResearch I28 9 28+PC VR 472023.8 iResearch I IP IP AIGC UGC B 2023 8 1 IP AIGC IP AIGC VR 150 B 862.9*+PV B 240.7 PV B 189.4*10%20%-30%IP AIGC UGC AIGC AI AI 2D NPC UGC UGC 482023.8 iResearch I QTE 49 BUSINESS COOPERATION400-026-50 LEGAL STATEMENT THANKS