2020426_艾瑞咨询_2020年Q1中国移动互联网流量季度分析报告（83页）.pdf

2020Q12 2020.4 iResearch I 1.-2.-APP KOL 1.-UserTracker-OneMedia 2.-2018 1-2020 3 3 2020.4 iResearch I 010203044 3 22020Q1 12020Q1 45 2020.4 iResearch I Q1 Q4 12.22 12.49 12.69 12.83 12.95 13.07 13.21 13.22 13.34 13.36 13.39 13.47 13.53 13.61 13.79 13.86 13.92 13.95 13.98 14.00 14.08 14.10 14.13 14.15 14.17 14.19 14.21 15.2%17.2%17.9%17.3%16.7%16.2%16.1%15.4%15.6%14.8%14.2%12.8%10.7%9.0%8.7%8.0%7.5%6.7%5.9%5.9%5.5%5.6%5.5%5.0%4.8%4.3%3.0%UserTracker mUserTracker-2018.1-2020.3 Q4+2.4%Q4+0.4%6 2020.4 iResearch I 2020.4 iResearch I 40 2020 2 3 mUserTracker-2018-2020Q1 mUserTracker-2018-2020Q1 160.7 201.2 226.5 159.9 213.6 273.3 161.5 208.9 260.6 2018 2019 2020 1 2 3+47.4+51.6+46.9-12.7 24.3 29.5 33.6 23.9 31.5 38.6 24.3 30.2 37.2 2018 2019 2020 1 2 3+5.9+7.0+5.0-1.4 UserTracker UserTracker 7 2020.4 iResearch I-UserTracker mUserTracker-2020 3 APP MAU 10 1 5 MAU 10 7 1 MAU 5 56 APP MAU 2.44%2+4.10%+2.83%2+12.41%APP:0 APP MAU No1 APP+15.3%1 APP MAU TOP3APP+328.1%+46.3%+42.5%8 2020.4 iResearch I 354%2020/2/3,774.022020/3/31,3514.56-400100600110016002100260031003600 UserTracker mUserTracker-2019.1-2020.3 APP 2 3 9 2020.4 iResearch I:1.2020 3 2019 3 2.APP UserTracker mUserTracker-2020Q1+9.6%+2.2%10 2020.4 iResearch I:/|MAU 5000w 2 3 UserTracker mUserTracker-2020Q1 115.3%17.2%12.6%10.1%5.8%43.6%5.0%2.0%1.4%0.7%495.2%43.7%11.8%7.8%2.1%205.1%46.2%3.3%19.8%25.8%2%3%24.2%18.5%12.1%10.0%5.8%16.8%1.8%1.6%2.4%9.2%0.3%6.3%1.4%16.6%1.0%13.7%45.2%12.6%13.7%26.9%2%3%11 2020.4 iResearch I:-7.5%-26.4%-0.1%-2.6%-6.9%19.2%14.3%7.9%5.2%4.9%2%3%5000w|MAU 1000wmUserTracker-2020Q1 TOP5 2 1 3 2 UserTracker-11.9%-8.5%-13.1%-1.8%-1.7%8.9%7.6%5.8%3.9%3.0%2%3%-0.5%-5.9%-10.2%-2.4%-2.4%20.6%18.7%7.6%3.1%2.6%2%3%12 2020.4 iResearch I:-26.3%-10.8%-10.0%-9.8%-5.6%-13.9%-0.2%-4.6%-11.0%-0.9%2%3%5000w|MAU 1000wmUserTracker-2020Q1 TOP5 2 3 UserTracker-9.3%-4.6%-3.9%-2.2%-0.4%-16.4%-5.9%-2.8%-10.3%-0.3%P2P 2%3%-13.2%-10.7%-4.9%-4.2%-4.0%-4.2%-5.6%-14.9%-1.2%-4.6%2%3%13 2020.4 iResearch I TOP Q1 mUserTracker-2020 3 TOP10=2020 3-2019 3=2020 3/2019 3-1 UserTracker 12933.1 12212.79581.2 9461.29190.18326.57460.57047.8 6884.36371.216.5%19.7%193.6%30.8%8.6%10.3%9.6%12.6%33.6%79.2%71.371.132.623.011.1 10.6 10.2 10.1 8.4 7.7100.9%33.6%43.3%7.8%50.5%48.5%47.1%15.7%33.4%1866.7%,APP APP 14 2020.4 iResearch I TOP 40 1.6%4.8%1.0%-4.0%8.9%4.4%14.0%24 25-30 31-35 36-40 40%-2.9%-9.6%-0.5%1.8%21.7%mUserTracker-2020 3=2020 3/2019 3-1 UserTracker 153 22020Q1 142020Q1 16 2020.4 iResearch I 30 17 2020.4 iResearch I 78.4%75.9%9.7%12.0%11.9%12.1%44.5%55.5%45.2%54.8%mUserTracker-2020 3|:2019.3:2020.3 UserTracker 25.0%25.3%24.4%17.7%7.6%29.3%22.7%26.9%14.3%6.8%24 25-30 31-35 36-40 40|18 2020.4 iResearch I,3.3%3.9%3.6%3.4%3.8%25.1%40.5%16.4%0.2%1.0%2.1%3.7%5.3%37.7%36.2%13.8%1 2 3 4 5 6-10 11-20 21-31 2019.3 2020.3 UserTracker 4.7 5.22019.3 2020.3 mUserTracker-2019&2020 3 APP%19 2020.4 iResearch I 258.6 248.2 195.7 190.7 177.7 TGI250.6 227.5 223.7 207.7 198.3 TGI175.1 158.8 151.0 148.2 146.0 TGI162.2 147.2 134.9 134.7 130.2 TGImUserTracker-2020 3 APP TGI 100|24|25-35|36-40|41 APP UserTracker 20 2020.4 iResearch I 1.APP 2.TGI TA 0 100 TA OneMedia 74.1 73.8 69.5 68.9 67.7 77.5 76.3 69.5 68.6 67.4 81.3 75.0 73.6 71.1 70.6 83.3 79.4 74.1 74.0 72.9 OneMedia-2020 3|24|25-35|36-40|4121 2020.4 iResearch I OneMedia-2020 3 TOP10 KOL|24|25-35|36-40|41 No KOL TA%1 Austin 88.00 3.268%19,868,2562 viya 87.69 2.064%16,567,2963 heiniunai 86.87 0.112%366,7084 imimtuan 86.73 0.063%186,2615 MG 86.67 0.176%955,688No KOL TA%1 viya 88.42 1.327%16,567,2962 85.45 0.124%1,008,2663 LOVE 85.41 0.07%528,4824 85.09 0.072%549,8585 84.96 0.359%3,258,053No KOL TA%1 86.91 0.015%93,2362 86.35 0.159%3,258,0533 viya 86.28 0.603%16,567,2964 Austin 86.09 0.629%19,868,2565 Rice 85.34 0.013%132,500 1.TGI TA KOL 0 100 KOL 2.TA TA KOL/TA*100%3.KOL 4.OneMedia 8.OneMedia No KOL TA%1 viya 88.23 2.602%16,567,2962 Austin 88.20 3.085%19,868,2563 ANNAITISAMAZING 86.70 0.217%1,023,2704 86.36 0.905%5,113,3415 _Cherie 86.11 0.534%3,258,05322 2020.4 iResearch I mUserTracker-2020 3 APP TGI 500 TGI=169.8 TGI=123.2 APP APP=76.8%=55.8%=/UserTracker 23 2020.4 iResearch I mUserTracker-2020 3 APP TGI 500=/UserTracker TGI=101.6 TGI=127.4=60.3%=46.0%Faceu Keep P 24 2020.4 iResearch I=/UserTracker mUserTracker-2020 3 52.2%46.5%46.5%45.3%40.2%38.3%39.6%37.2%36.8%33.4%51.1%46.8%46.8%45.3%43.3%40.6%40.4%39.0%37.7%36.8%2019.3%2020.3%69.4%65.1%64.9%61.4%58.5%153.4 143.9 143.5 135.6 129.4%TGI|TOP10|TOP5 50025 2020.4 iResearch I UserTracker 2.55 2.63 2019.3 2020.3 3.5 4.6 2019.3 2020.3 mUserTracker-2019&2020 3 26 2020.4 iResearch I mUserTracker-2020 3 21.7%16.9%19.8%19.7%19.3%18.1%19.1%19.6%17.9%15.4%21.4%20.9%20.7%20.2%19.7%19.5%19.4%19.3%19.3%18.8%2019.3 2020.3=/UserTracker 27 2020.4 iResearch I 16.1 17.0 2019.3 2020.32019.3 2020.3mUserTracker-2020 3 APP TGI 126.0 121.5 116.3 114.6 114.2 114.2 113.8 113.6 113.5 109.6 TGI|TOP10 APP 300 UserTracker 28 2020.4 iResearch I 2020.4 iResearch I TGI TA 0 100 TA OneMedia TGI TA 0 100 TA OneMedia 62.3 61.9 61.8 59.9 59.6 59.4 59.4 59.4 59.3 58.4 VIVO OPPO OneMedia-2020 3 OneMedia-2020 3 74.8 71.9 67.3 66.0 66.0 65.1 65.1 63.4 63.3 63.2 29 2020.4 iResearch I mUserTracker-2020 3 APP TGI 34.5 40.1 2019.3 2020.32019.3 2020.3112.7110.1109.1108.3108.0 107.9107.4105.3104.9104.4TGI|TOP10 APP 300 UserTracker 30 2020.4 iResearch I e APP mUserTracker-2020 3 APP TGI 163.3159.2151.1131.2 129.8 128.4 128.1120.8 120.0115.4TGI29.0 31.1 2019.3 2020.32019.3 2020.3|UserTracker|TOP10 APP 10031 2020.4 iResearch I Killing time 1 mUserTracker-2020 3 APP TGI|UserTracker 126.7123.4121.7118.9117.0115.1113.2 113.2111.5 TGI36.3 61.5 2019.3 2020.32019.3 2020.3|TOP10 APP 30032 2020.4 iResearch I 1.TGI TA KOL 0 100 KOL 2.TA TA KOL/TA*100%3.KOL OneMedia OneMedia-2020 3 TOP10 KOL No KOL TA%1 PDD 94.85 7.73%33,524,5882 OvO 93.37 5.16%26,859,9013 92.96 4.27%17,781,6134 92.69 4.71%23,730,1765 92.36 4.29%21,497,8686 91.83 8.47%55,991,2807 LOL 91.49 3.29%15,074,7468 91.12 2.94%12,102,6979 90.94 4.77%31,690,24610 MR-90.81 3.33%17,122,030No KOL TA%1 Austin 95.05 6.58%27,050,9732 93.1 3.40%10,503,0413 92.95 3.43%10,985,0004 92.94 3.04%8,784,3305 92.88 3.78%14,549,4666 92.79 3.90%15,249,1667 omi 92.66 2.77%8,210,4528 92.33 2.92%9,903,2249 92.2 3.24%12,076,82710 92.04 2.64%8,536,017|33 3 22020Q1 12020Q1 434 2020.4 iResearch I-2 69.5 UserTracker 12.22 12.46 12.55 12.55 12.62 12.64 12.85 12.85 12.86 12.81 12.90 12.79 12.76 12.88 12.92 8.3%8.4%8.2%7.1%6.6%5.0%5.2%5.2%4.7%4.3%4.9%3.6%4.4%3.4%3.0%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3%60.2 60.8 59.7 60.6 61.0 62.1 61.7 61.9 61.3 60.4 61.4 62.6 65.6 69.5 61.8 mUserTracker-2020 3 35 2020.4 iResearch I-APP QQ Zoom QQ Imo messenger UserTracker mUserTracker-2020 3 APP 113479.1 70338.2 2610.9 1339.0 1208.7 835.7 366.8 349.6 107.2 105.1 103.0 100.5 57.3 2.4%3.4%22.5%-0.1%30.9%-4.9%4.5%8.3%50.1%9.4%-66.7%-74.6%669.0%QQQQ ChatONImo messengerZalo Zoom%53.8 36.0 40.3 12.1 9.6 2.5 6.8 2.0 40.5 11.9 8.9 13.4 22.7 36 2020.4 iResearch I-11.4 UserTracker mUserTracker-2020 3 APP 10.88 10.90 11.08 11.11 11.20 11.21 11.23 11.27 11.34 11.34 11.36 11.38 11.37 11.35 11.35 10.6%9.5%8.8%8.0%8.2%6.8%6.0%5.8%4.9%5.0%4.7%4.7%4.5%4.1%2.4%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3%52.9 53.0 52.3 52.2 52.6 53.1 52.3 52.7 53.5 52.7 52.7 52.9 55.4 59.6 53.8 2019 2019Q437 2020.4 iResearch I-UserTracker mUserTracker-2020 3 APP 990.7 936.2 923.1 805.3 813.7 813.2 793.3 767.2 812.7 816.1 835.9 850.4 821.0 1169.9 1208.7 23.7%39.1%31.1%11.6%11.3%-2.8%-4.6%-9.8%-8.6%-6.6%-12.5%-13.2%-17.1%25.0%30.9%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3%9.1 8.3 10.0 10.1 9.3 8.8 8.1 8.3 8.6 8.5 8.8 8.5 8.6 9.9 9.6 38 2020.4 iResearch I-6 22 UserTracker mUserTracker-2019&2020 3 APP 24 6-7,4.8%21-22,16.4%0%5%10%15%20%0-1 2-3 4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19 20-21 22-23 2019.3%17-18,18.4%0%5%10%15%20%0-1 2-3 4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19 20-21 22-23 2020.3%39 2020.4 iResearch I-123.5%2.5 3.1 3.5-0.8%23.3%33.4%2020.1 2020.2 2020.3%UserTracker 4.0 5.2 6.1 0.0%34.2%61.9%2020.1 2020.2 2020.3%14.5 22.1 32.9-1.0%53.4%123.5%2020.1 2020.2 2020.3%mUserTracker-2019&2020 3 40 2020.4 iResearch I-APP UserTracker mUserTracker-2020 3 APP 11791.1 8376.5 3835.7 859.9 835.1 825.7 489.7 443.3 432.4 387.9 328.1%20.1%-0.2%14.8%13.1%-34.0%-4.4%6.6%2.5%49.0 15.2 41.5 3.0 9.1 59.4 21.4 9.8 22.8 4.8 2020Q1 APP41 2020.4 iResearch I-5 UserTracker mUserTracker-2020 3 APP 2446.7 2155.1 2754.4 2576.9 2608.8 2571.1 2481.4 2451.3 2765.1 2759.7 2820.4 2870.8 2672.5 8197.9 11791.1 70.3%57.2%54.7%48.1%46.4%43.5%39.5%29.0%33.4%28.5%17.0%19.2%9.2%280.4%328.1%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3%8.0 7.9 8.9 8.3 8.0 8.4 8.3 9.4 10.2 10.2 9.7 9.9 10.0 31.6 49.0 3.5 3.6 3.5 3.4 3.0 3.2 3.1 3.2 3.2 3.1 3.0 3.1 2.9 6.6 7.5 42 2020.4 iResearch I-APP UserTracker mUserTracker-2020 2-3 APP 42.5%15.6%14.2%206.8%215.0%125.4%3.3%-2.6%-9.3%43.8%55.4%14.0%|2|343 2020.4 iResearch I-1 2 3 UserTracker 7.48 7.66 7.60 7.73 7.80 7.98 8.17 8.20 8.24 8.24 8.27 8.44 8.64 8.72 8.61 14.3%12.6%11.6%8.5%8.6%7.4%10.6%11.4%11.0%10.5%10.0%14.9%15.6%13.8%13.3%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3%mUserTracker-2020 3 44 2020.4 iResearch I-APP UserTracker mUserTracker-2020 3 APP 62784.6 7053.2 5918.1 5341.2 3373.9 3294.1 2932.1 2708.2 1245.5 831.6 726.6 686.4 12.4%-8.2%16.5%18.8%-15.3%0.7%194.5%9.4%-11.0%3.9%-8.5%-6.3%QQ OPPO%45 2020.4 iResearch I 2020.4 iResearch I UserTracker-Q1 UserTracker 12.1%11.4%21.9%20.1%22.0%21.4%18.0%18.2%26.0%28.9%2019Q42020Q1 mUserTracker-2019Q4&2020Q1 APP mUserTracker-2020Q1 APP#400 Q1 2019Q4 12%14.8%1.01.21.41.61.82.02.22.4+14.8%46 2020.4 iResearch I-UserTracker mUserTracker-2020 3 7.63 7.66 7.79 7.81 7.89 7.96 7.95 7.95 8.05 7.98 8.04 8.13 8.46 8.73 8.54 13.2%13.9%14.2%13.0%12.4%9.6%8.7%6.7%6.7%4.2%4.4%5.5%10.8%14.0%9.6%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3%42.3 44.5 42.2 47.3 47.7 47.4 47.9 48.0 47.5 47.0 47.3 48.1 51.4 60.6 56.4 2019 2019 47 2020.4 iResearch I-2 UserTracker 12.58 12.78 12.89 12.96 13.08 13.14 13.13 13.16 13.16 13.19 13.22 13.33 13.47 13.59 13.51 10.6%9.7%9.1%8.4%8.6%7.2%6.7%6.9%7.4%7.7%7.4%7.3%7.1%6.3%4.8%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3%93.3 94.2 84.0 91.0 90.1 92.1 96.9 99.4 94.0 95.3 101.2 102.7 107.2 128.4 122.0 mUserTracker-2020 3 48 2020.4 iResearch I-2020Q1 2019Q1 mUserTracker-2020 3 11.6 8.9 3.9 1.4 1.0 0.6 8.6%10.3%-3.4%-7.6%20.4%20.8%123.4 59.5 60.2 45.7 84.9 91.8 10.4%75.7%19.4%7.3%37.3%19.6%+25.31%+18.96%+20.23%+15.51%1.=2020 3/2019 3-1 2.=2020 3/2019 12-1 UserTracker 49 2020.4 iResearch I-2020Q1 2019Q4+mUserTracker-2020 3 1.=2020 3/2019 3-1 2.=2020 3/2019 12-1 UserTracker 3.3%3.0%2.1%-4.4%6.7%8.0%15.6%23.9%15.7%2.1%20.7%3.3%+46.6%50 2020.4 iResearch I-1 UserTracker 7.64 8.07 8.06 8.23 8.36 8.46 8.54 8.61 8.39 8.50 8.54 8.64 8.98 9.11 8.90 33.4%28.9%25.5%28.7%28.5%25.5%22.8%22.0%20.6%19.9%18.5%17.8%17.6%13.0%10.3%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3%35.2 35.8 33.9 34.6 35.3 36.6 39.8 41.5 40.2 41.7 45.3 48.0 51.5 58.3 59.5 mUserTracker-2020 3 51 2020.4 iResearch I-APP UserTracker mUserTracker-2020 3 APP 47555.4 32880.3 19210.7 17245.5 9951.0 4067.6 3631.0 3092.3 1800.7 1440.3 31.5%15.8%24.5%10.6%-18.6%1.4%-13.2%0.4%-1.5%-20.5%52 2020.4 iResearch I-UserTracker mUserTracker-2020 3 APP 3.29 3.67 3.62 3.83 3.98 4.07 4.34 4.45 4.16 4.27 4.27 4.33 4.73 4.91 4.76 01234562019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3+31.5%53 2020.4 iResearch I-UserTracker mUserTracker-2019Q4-2020Q1 APP 11.0%10.2%9.5%10.6%9.6%24.0%21.5%19.9%21.6%19.2%22.0%21.2%22.0%21.6%21.1%17.9%18.1%18.7%17.7%18.3%25.2%29.1%29.9%28.6%31.8%2019Q12019Q22019Q32019Q42020Q1 54 2020.4 iResearch I-B B UserTracker 10.1%15.5%2019.122020.3%1.94 2.11 2.63 2.51 1.522.5312.2-12.812.9-12.1512.16-12.2212.23-12.2912.30-1.51.6-1.121.13-1.191.20-1.261.27-2.22.3-2.92.10-2.162.17-2.232.24-3.13.2-3.83.09-3.153.16-3.223.23-3.29 mUserTracker-2020 3 APP|12 31 B 2020+29.4%2.4-2.8 B55 2020.4 iResearch I-UserTracker 8.39 8.29 8.23 8.31 8.35 8.34 8.27 8.22 8.05 8.16 8.10 8.14 8.19 8.11 8.06 7.4%5.3%5.3%5.5%5.0%5.2%5.2%4.4%2.6%1.9%0.9%-0.6%-2.4%-2.2%-2.1%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3%18.8 18.8 19.0 20.6 21.4 21.7 21.0 21.5 22.1 22.3 23.0 23.9 24.3 24.3 27.1 mUserTracker-2020 3 56 2020.4 iResearch I-APP TME UserTracker mUserTracker-2020 3 APP 31454.1 28865.1 18613.6 16557.7 3686.9 3572.3 2150.3 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2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3%61 2020.4 iResearch I-+AI IP 1.UserTracker 2.5.4%5.9%2 3 APP-IP:+X PGC ICON+#62 2020.4 iResearch I-95 UserTracker 26.6%33.3%18.4%17.0%4.8%33.0%32.7%15.0%15.9%3.4%24 25-30 31-35 36-40 40 mUserTracker-2020 3 APP|12.7%11.2%21.2%20.1%22.0%21.5%17.5%18.5%26.6%28.8%2019Q42020Q1 95 63 2020.4 iResearch I-UserTracker 6.53 6.34 6.96 6.92 7.09 7.21 7.35 7.24 7.62 8.27 8.42 8.32 7.91 7.91 7.80-2.8%-6.5%-4.0%-6.6%-2.8%-4.2%-0.9%-2.9%8.1%22.5%17.8%25.3%21.1%24.7%12.0%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 2020.1 2020.2 2020.3%8.5 9.3 11.1 12.2 12.4 13.0 13.0 12.9 12.1 11.4 11.0 11.0 11.9 16.3 16.0 mUserTracker-2020 3 64 2020.4 iResearch I-APP Keep UserTracker 1814.3 1208.3 694.7 600.7 579.3 399.4 267.3 257.5 90.9 23.2%-9.4%0.1%-14.0%-17.3%-18.0%-19.0%Keep%mUserTracker-2020 3 APP 20.4 3.1 7.3 10.5 2.4 3.3 2.3 2.3 1.7 3 3 65 2020.4 iResearch I-APP 1043.6 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