2023107_艾瑞咨询_2023年中国眼镜行业白皮书（77页）.pdf

2023 iResearch Inc.2 2023.9 iResearch I/2022 2023 2022 777 340 278 2026 574 392/3 01 02 03 04 1.1 2.1 3.1 4.1 1.2 1.3 2.2 2.3 3.2 3.3 3.4 4.2 4.3 4.4 4015 2023.9 iResearch I 2023.9 iResearch I-2022 2020 2022 GDP 3%GDP IMF 2023 5.2%2.7%28,228 30,733 32,189 35,128 36,883 6.5%5.8%2.1%8.1%2.9%-100.0%-80.0%-60.0%-40.0%-20.0%0.0%050001000015000200002500030000350004000045000500002018 2019 2020 2021 2022%92 99 101 115 121 6.7%6.0%2.2%8.4%3.0%2018 2019 2020 2021 2022GDP GDP%2018-2022 GDP 2018-2022 6 2023.9 iResearch I 2023.9 iResearch I102.9 102.7 100.2 103.0 109.7 103.3-3.3%-4.5%-5.8%-2.6%6.6%0.6%-100.0%-80.0%-60.0%-40.0%-20.0%0.0%90951001051101151202022Q1 2022Q2 2022Q3 2022Q4 2023Q1 2023Q2%-2023 2022 2022 2022 2035 2023 6393536361226660 673860016.9%-2.4%5.5%-2.4%5.4%11.9%-50.0%-40.0%-30.0%-20.0%-10.0%0.0%10.0%20.0%30.0%-1000100030005000700090001100013000150002022Q1 2022Q2 2022Q3 2022Q4 2023Q1 2023Q2%2022 2035 2022Q1-2023Q2 2022Q1-2023Q2 7 2023.9 iResearch I-/2016 8 2016 2020 2016 10 2016 2020 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2022 340 2022 340 1.4%30%2023 2023 18%2024 21-26 10%2019-2026 305 308 345 340 401 454 512 574 6.3%1.0%12.0%-1.4%18.0%13.2%12.8%12.0%2019 2020 2021 2022 2023e 2024e 2025e 2026e%25 2023.9 iResearch I 86.7%20%8.9%6.5%24.6%24.3%8.9%6.5%6.2%3.5%2.8%2.8%2.7%2.5%1.9%13.3%2022 26 2023.9 iResearch I 15.4%10.2%8.4%8.1%7.2%4.9%3.8%3.8%1.8%1.4%0.4%34.6%65.4%34.6%2022 15.4%10.2%2023 2022 27 2023.9 iResearch I UV 28 2023.9 iResearch I-1.0 C.A.R.E.18 100%1.5%2 10 29 2023.9 iResearch I 2023.8 2023.4 PC 2022.6 C.A.R.E.UV 2022.2 pro 2021.12 C.A.M.D 3D 2021.6 C.A.R.D 2020.11 H.A.L.T.2020.3 20 2018.7(D.I.M.S.)2010.8 MyoVision AgeFit Junior 2.0 30 2023.9 iResearch I N=522 2023 7 click 45.4%1000 3.8%9.0%16.9%24.3%30.8%13.0%1.5%201 400 401 600 601 800 801 1000 1001 2000 2001 4000 4000 12 45.4%ECP ECP ECP 31 2023.9 iResearch I 32 2023.9 iResearch I 0-200 0-800:33 2023.9 iResearch I 1 324 40 40 3.0 34 2023.9 iResearch I X 3.0 S/4S 35 01 02 03 1.1 2.1 3.1 1.2 2.2 3.2 3.3 36 2023.9 iResearch I/GUCCI Armani Prada 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2018 2020%1 2 2023 6 30 3 2010-2020 36.4 53.9 116.6 48.3%116.2%0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%45.0%50.0%55.0%60.0%65.0%70.0%75.0%80.0%85.0%90.0%95.0%100.0%105.0%110.0%115.0%120.0%125.0%130.0%135.0%140.0%145.0%150.0%155.0%160.0%165.0%170.0%175.0%180.0%185.0%190.0%195.0%200.0%0501001502002503002020 2021 2022%3.0%38.0%60.0%70.0%2030e42 2023.9 iResearch I N=2121 2023 7 click 29.1%27.9%25.2%20.1%19.1%16.5%15.2%15.2%14.7%14.6%Top10 30.0%26.3%27.1%19.2%20.1%20.9%16.7%/14.4%13.1%30.5%29.9%24.3%23.8%23.2%14.9%12.8%/15.9%16.1%26.4%29.1%22.3%18.3%13.7%10.1%14.5%15.2%14.2%15.8%/43 2023.9 iResearch I 2023.9 iResearch I N=2121 2023 7 click N=747 2023 7 click/2022,35.2%,64.8%2.4%21.6%31.7%35.2%40.6%41.2%44.0%/TOP344 2023.9 iResearch I 2023.9 iResearch I 2022 A 45 2023.9 iResearch I 2023.9 iResearch I 1 2/48.4%/22.9%/2023 TOP5 2023/AR/20.1%26.6%48.4%51.2%80.3%/21.1%22.9%28.3%45.7%68.3%/1.N=463 2.N=608 2023 7 click 46 2023.9 iResearch I 2023.9 iResearch I F1-F1-2023Mido Marcolin F1 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42.1%37.5%55.2%42.6%42.4%41.6%35.8%37.5%32.2%28.4%32.2%31.1%39.4%28.1%41.8%26.6%29.5%25.0%34.5%27.9%30.3%31.5%26.9%29.7%22.0%17.0%21.8%13.1%16.7%30.3%31.3%21.9%22.0%29.5%23.0%21.3%16.7%21.3%25.4%14.1%18.8%13.6%17.2%18.0%21.2%21.3%23.9%17.2%17.6%12.5%13.8%21.3%16.7%14.6%25.4%23.4%17.4%19.3%13.8%19.7%21.2%14.6%13.4%21.9%15.3%15.9%20.7%16.4%10.6%14.6%6.0%21.9%15.1%18.2%5.7%19.7%16.7%13.5%11.9%23.4%13.6%17.0%10.3%11.5%7.6%19.1%11.9%15.6%N=522 2023 7 click 95%66 2023.9 iResearch I 2023.9 iResearch I50.6%39.7%29.5%29.1%27.8%27.4%27.0%21.9%21.5%21.1%/N=522 2023 7 click N=237 2023 7 click 45.6%1001-2000/1000,54.6%1001-2000,30.8%2001-4000,13.0%4001,1.5%Top10 67 2023.9 iResearch I 2023.9 iResearch I36.8%16.9%14.8%14.6%13.0%4.0%40.4%31.8%29.7%27.8%27.4%37.3%32.7%28.8%26.1%25.5%30.8%30.8%29.2%27.7%24.6%33.8%24.6%24.6%23.1%21.5%/N=522 2023 7 click N=522 2023 7 click/36.8%16.9%18-24 TOP3 TOP5 12.5%12.5%29.3%Top5 68 2023.9 iResearch I 2023.9 iResearch I31.3%25.1%22.6%21.0%20.5%/32.8%26.9%25.2%23.5%22.7%/40.8%26.5%24.5%22.4%18.4%/N=564 2023 7 click N=564 2023 7 click,61.3%,38.7%61.3%Top5 13.5%32.9%53.6%Top5 69 2023.9 iResearch I 2023.9 iResearch I32.6%19.7%17.6%14.0%10.8%5.1%50.7%31.6%28.2%20.4%14.9%39.4%28.0%25.8%21.2%21.2%28.8%27.5%23.8%22.5%21.3%29.3%24.0%21.3%21.3%17.3%/N=564 2023 7 click N=564 2023 7 click/Top3 Top5 13.3%14.2%23.4%Top5 700471 2023.9 iResearch I 13.5%2023 66 8 2016-2023 2020 2021-2025/2020 52.7%2 2023 10 80%2020/1234-38 42-44 52 100%52 2022 50 30.8%13.5%30.8%100.0%72 2023.9 iResearch I 48.4%2/&44%41.2%/73 2023.9 iResearch I/1/74 2023.9 iResearch I-1-75 400-026-76 THANKS