20191030_艾瑞咨询_2019年中国棒球人口白皮书暨MLB粉丝洞察（58页）.pdf

MLB20192 iResearch I MLB 4100 2100 81.5%45.7%40.0%MLB&MLB MLB MLB MLB MLB 3 iResearch I 4 15 30 TGI TGI TGI Target Group Index TGI TGI=/*100TGI TGI TGI 100 100,TGI 1-2 1-2 1 MLB 2 1-2 MLB MLB Major League Baseball MLB MLB MLB MLB 4 iResearch I 9 3 3 MLB N=753 iUserSurvey 20-40 MLB MLB 01 02 YouGov N=2720 YouGov MLB 16 5 1 2 3 MLB 4 562019.10 iResearch I 2019.10 iResearch I(2016-2025)20 12%2017 MLB 2019 46 2018 MLB MLB MLB TOP10 TOP22017 2019 200 5000 500 2000 500(2016-2025)2025(WBSC)TOP5TOP1-TOP2TOP3TOP4TOP57 iResearch I(2018 121)2020 1.5 2019-2020)(2016-2025)2025 3000 3000 12-16 20 2019 2019 2019 97 5 2015 11 19 1 2 3 4 58 iResearch I 1 3 2 23 45 1600 500-600 2015 4 6 MLB 9 iResearch IMLB MLB College Club IP MLB Gucci 400 New Era MLB Video Game Tournament 3 7 MLB IP MLB PlayBall 2008 200 120 3 80 2019 MLB 10 iResearch I MLB 2016-2019 56728187354159642122242781420 202016 2017 2018 20192016-2019 11 iResearch I 2019 12 iResearch I/2019/13 iResearch I N=753 2019 8 iUserSurvey MLB Text here Text here MLB The Show 19 80 90 83.9%16.1%41.7%39.4%31.9%TOP348.2%40.4%39.6%37.3%29.6%TOP514 1 2 3 MLB 4 5152019.10 iResearch I 2019.10 iResearch I 4100 850 1 2 3 2100 850 970 1730 2000 81.5%40.0%45.7%81.5%2019 2019 1.2.1-2 3.1-2 4.1 MLB 2 1-2 2100 850 4100 162019.10 iResearch I 2019.10 iResearch I/N=2720 2019 7 YouGov N=2720 2019 7 YouGov 1.5%1.7%1.7%1.9%2.0%2.1%2.2%2.3%2.4%2.5%3.2%3.8%4.8%5.1%6.2%2019 5.5%17.4%34.1%16.3%13.9%4.1%8.7%2019 17 iResearch I2019 N=753 2019 8 iUserSurvey 2019 55.3%44.6%82.1%8000 68.0%12000 86.9%70.4%33.6%/18.5%20-40 69.1%53.5%51.3%44.6%43.0%18 iResearch I 2019 N=533 2019 7 YouGov 82.8%72.6%/60.9%74.7%59.7%57.3%74.8%72.0%60.4%19 iResearch I 51.3%2019 56.9%N=1927 2019 7 YouGov 51.3%51.0%50.1%202019.10 iResearch I 2019.10 iResearch I/2019 TOP5 N=1236 2019 7 YouGov N=756 2019 7 YouGov 64.4%63.6%54.8%/52.7%2019/49.8%48,4%47.0%46.1%39.4%21 1 2 3 MLB 4 522 232019.10 iResearch I 2019.10 iResearch I 3 2008/2016 MLB 3 N=753 2019 8 iUserSurvey N=753 2019 8 iUserSurvey+26.5%+6.7%+6.7%+8.5%+8.0%15.4%24.4%21.3%16.9%22.0%2019 1 1-2 2-3 3-5 5 2019 24 iResearch I 2 2 N=453 2019 8 iUserSurvey 34.2%40.6%43.5%43.5%44.4%51.0%2019-23.2%29.1%35.5%37.7%42.8%2019-252019.10 iResearch I 2019.10 iResearch I 84.2%QQ MLB 95.5%46%N=753 2019 8 iUserSurvey N=753 2019 8 iUserSurvey 49.5%46.0%4.5%2019 15.8%84.2%2019 26 iResearch I 52.5%/N=753 2019 8 iUserSurvey 12.1%17.6%23.9%24.7%25.0%27.3%33.6%39.8%40.8%41.1%42.0%52.5%/APP/APP/2019 CCTV5 A APP B 27 282019.10 iResearch I 2019.10 iResearch I 2019 8 iUserSurvey N=351 2019 8 iUserSurvey 31.3%42.7%43.0%43.3%46.7%48.7%2019 64.4%44.2%29.9%17.4%2.0%66.4%/2019 292019.10 iResearch I 2019.10 iResearch I 50.7%25.4%25.4%20.5%18.2%10.5%2019 3 1-2 2-3 1 1-2,74.6%,25.4%2019 N=351 2019 8 iUserSurvey N=351 2019 8 iUserSurvey 2 C 30 iResearch I 1.7%17.7%22.2%23.4%26.5%27.1%31.1%32.8%33.0%39.3%40.2%/2019 N=351 2019 8 iUserSurvey D 31 322019.10 iResearch I 2019.10 iResearch IMLB MLB)2019 MLB 51.9%N=301 2019 8 iUserSurvey 23.6%38.9%38.9%43.9%47.5%50.5%55.8%71.8%CPBL NPB CNBL MLB 2019 83.2%63.9%32.5%29.6%2019 N=351 2019 8 iUserSurvey 1-2,13.0%1,12.7%2-3,22.4%1-2,24.5%3,27.4%2019 332019.10 iResearch I 2019.10 iResearch I 2019 8 iUserSurvey N=351 2019 8 iUserSurvey 18.8%19.2%25.2%38.7%45.7%77.4%/2019/2019 57.7%53.6%35.1%33.9%19.2%F 34 iResearch I/3.8%13.9%21.6%22.8%24.0%25.7%26.9%27.9%29.8%34.4%39.2%/2019 N=351 2019 8 iUserSurvey CNBL MLB E 35 1-362019.10 iResearch I 2019.10 iResearch I/29.2%33.3%34.2%36.5%37.4%39.3%43.8%44.3%45.2%57.5%/O2O APP APP/2019 68.0%64.4%56.2%54.8%54.3%53.4%50.7%41.6%2019 N=219 2019 8 iUserSurvey N=219 2019 8 iUserSurvey 37 iResearch I/N=374 2019 8 iUserSurvey 2.7%24.6%38.5%40.4%48.4%49.7%51.3%/2019 G 38 2-392019.10 iResearch I 2019.10 iResearch I 2 PC PS XBOX PC 65.0%MLB PC MLB/MLB2k 2 PC PS 2 43.0%41.8%40.3%35.7%35.4%34.2%33.8%31.2%27.8%26.6%MLB/Perfect Inning MLB/MLB 2K MLB the show 2019 TOP 1077.9%74.1%72.6%2019 N=263 2019 8 iUserSurvey N=263 2019 8 iUserSurvey TGI=114 TGI=114 1,12.5%2-3,22.4%1-2,27.8%3,37.3%2019 402019.10 iResearch I 2019.10 iResearch I 85.2%1.5%13.3%46.8%38.4%2019 2 3 4 5 26.2%29.7%32.7%35.7%36.9%38.0%38.4%38.8%41.4%44.5%48.7%Q/2019 N=263 2019 8 iUserSurvey N=263 2019 8 iUserSurvey 53.8%43.6%41.0%TGI=114 TGI=106 3 41 iResearch I N=753 2019 8 iUserSurvey 2019 2019 3 MLB 42 1 2 3 MLB 4 543 iResearch IMLB MLBMLB MLB 34.6%35.1%35.9%39.8%40.6%2019 MLB 26.9%32.1%33.1%37.8%44.9%2019 MLB N=535 2019 8 iUserSurvey44 iResearch IMLB MLB MLB MLB 55.7%49.0%45.2%45.0%44.3%44.1%36.6%35.1%34.4%31.8%28.8%25.0%24.9%24.9%24.3%19.4%2019 MLB N=535 2019 8 iUserSurvey452019.10 iResearch I 2019.10 iResearch I,27.9%,12.1%,54.6%,5.4%2019 MLB MLB MLB/94.6%MLB 84.9%/MLB 41.7%,40.4%,44.5%,10.7%,4.5%2019 MLB N=535 2019 8 iUserSurvey N=535 2019 8 iUserSurvey 2019 MLB 41.7%94.6%84.9%462019.10 iResearch I 2019.10 iResearch IMLB MLB/55.5%MLB MLB 76.5%/40.1%43.3%44.3%46.2%46.2%46.6%51.2%55.5%/2019 MLB 76.5%61.5%42.9%30.5%/2019 MLB N=535 2019 8 iUserSurvey N=535 2019 8 iUserSurvey E 472019.10 iResearch I 2019.10 iResearch IMLB MLB 55.7%MLB MLB MLB MLB 26.5%30.2%34.4%37.6%38.5%44.3%51.0%59.0%2019 MLB MLB 2019 MLB MLB TOP 5 24.9%16.4%16.1%15.7%14.8%12 345 N=535 2019 8 iUserSurvey N=535 2019 8 iUserSurvey 482019.10 iResearch I 2019.10 iResearch IMLB MLB MLB MLB/MLB MLB 18.2%19.0%23.7%38.7%40.3%40.9%42.9%55.7%55.9%/2019 MLB MLB N=535 2019 8 iUserSurvey N=535 2019 8 iUserSurvey 2019 MLB MLB TOP 5 21.9%20.9%18.1%17.6%17.6%12 344492019.10 iResearch I 2019.10 iResearch IMLB MLB 63.4%/61.1%MLB 21.9%24.1%25.0%27.1%34.4%35.9%39.6%44.3%49.7%50.7%61.1%63.4%/3C/2019 MLB 23.6%24.1%28.4%30.1%35.5%42.1%42.4%45.8%52.0%65.6%O2O APP/2019 MLB N=535 2019 8 iUserSurvey N=535 2019 8 iUserSurvey 502019.10 iResearch I 2019.10 iResearch IMLB MLB MLB 62.5%MLB MLBMLB 82.6%76.5%47.7%47.7%2019 MLB MLB N=339 2019 8 iUserSurvey MLB 2 MLB N=264 2019 8 iUserSurvey 7.7%7.4%8.8%13.6%25.4%18.0%19.2%300 301-500 501-800 801-1000 1001-3000 3001-5000 5000 2019 MLB 1000 62.5%51 iResearch I MLB N=535 2019 8 iUserSurvey MLB MLB MLB 123452 1 2 3 MLB 4 553 iResearch I 1232019 2020 4 54 iResearch I 1.MLB 2.MLB 3.55 iResearch I MLB VR/2019 56 Keep Learning 400-026-2099 57