2023523_艾瑞咨询_2023年中国母婴营养品市场洞察报告（68页）.pdf

2023 iResearch Inc.2 iResearch I 90 95 SMS 3 1 2 3 4 54 iResearch I 2017 90%90 95 5 iResearch I iResearch I N=1000 2023 5-2016-2022 72.9%69.2%65.4%17,111 18,322 19,853 21,559 21,210 24,100 24,538 7.1%8.4%8.6%-1.6%13.6%1.8%2016 2017 2018 2019 2020 2021 2022/%)6 iResearch I iResearch I 2017-2030 1000 1000 2017-2030 5 10%5 5%0.5 1 2/md/d 250 AI 600 RNI/md/d 10 RNI 9 RNI/md/d 3.5 RNI 4 RNI A RAE/g/d 350 AI 310 RNI D/g/d 10 AI 10 RNI B1/mg/d 0.3 AI 0.6 RNI B2/mg/d 0.5 AI 0.6 RNI DFE/g/d 100 AI 160 RNI B12/g/d 0.6 AI 1 RNI C/mg/d 40 AI 40 RNI RNI AI 7 iResearch I 3 1 0-6 2 6-12 3 12-36 4 36 1 0-6 2 6-12 3 12-36 36 8 iResearch I024681012141618 1979 2000 2010 2020 2023 1979 1989 2009 2012 2017 1000 2020()2021 80 90 2000-2010 2011-2017 2018-9 1 2 3 4 510 iResearch I 0.1 5 1 7-16 7-16 0-14 2013 2.24 2021 2.47 0-3 4-6 7-16 2.24 2.27 2.28 2.33 2.35 2.38 2.37 2.53 2.47 1.3%0.5%1.9%1.2%1.0%-0.3%6.7%-2.4%2013 2014 2015 2016 2017 2018 2019 2020 20210-14%2013-2021 0-14 1-3 4-611 iResearch I 2022 819 410 453 492 551 656 740 819 944 10.6%8.5%11.9%19.1%12.9%10.6%15.3%2016 2017 2018 2019 2020 2021 2022 2023e%2016-202312 iResearch I iResearch I 2021 66.2%2023 36.0%2022 22.6%24.6%26.6%27.8%31.8%33.8%34.6%36.0%77.4%75.4%73.4%72.2%68.2%66.2%65.4%64.0%2016 2017 2018 2019 2020 2021 2022e2023e 2016-2023/13 iResearch I 20222021202026.8%31.1%32.4%202220212020 11.7%11.7%10.1%20222021202019.8%15.7%15.1%2020 D DHA 2022 45%2020-2022 20222021 42.4%41.5%202041.7%46.3%47.2%D 66.6%71.8%DHA 2022 2022 2022 202214 iResearch I-K2 DHA EPA 1 2 3 2020 2021 2022+150%+75%2020 2021 2022-+35%+1290%K2 K2 90 1 1 2020 2021 2022+305%+230%DHA DHADHA DHA EPA 15 1 2 3 4 516 iResearch I 4 19 4 4 19 C D DHA-17 iResearch I-DHA C D 1 3 4 6 7 16/0.5(0)1(0.5)18 iResearch I iResearch I 0.4 mg/d 1 1 2022 0.4 0.8 mg/d 3 A C 400ug 2022 150g 1 12 A C 19 iResearch I iResearch I 1-3 1-3 1-3 D D DHA DHA DHA DHA 100mg DHA DHA-20 D 10ug 10mg D/D DHA 2009 623 20 iResearch I iResearch I 4-6?21 iResearch I iResearch I 7-16 2019 2022 342.9 311.8 283.0 243.6 229.5 376.1 338.0 299.0 260.6 233.8 14 11 7 4 2 mg mg 218 90%1 300g 2 3 300mg22 1 2 3 4 52324 iResearch I 90 57%0-16 N=1000 2023 5-57%4-6 77%90 77%10,000 80%27%0-16 55%90 81%10,000 81%25%43%32%25 iResearch I 40%1 3 N=1000 2023 5-1 53.6%13 30.4%46 12.9%716 3.1%42.0%3 26.0%4-6 29.0%7 3.0%100.0%99.0%80.0%95.0%94.6%84.1%60.6%78.0%31.0%37.5%19.0%8.5%1.0%3.0%9.3%47.9%29.1%8.8%1.9%3.0%26 iResearch I40%34%32%32%N=1000 2023 5-1 1-3 4-6 7-16+31%29%+33%+31%+36%35%+38%+39%+43%37%+34%+37%+33%31%+31%+35%+27 28 iResearch I iResearch I DHA N=200 2023 5-N=200 2023 5-%98%86%80%100.0%97.5%85.0%95.0%C D-DHA 29 iResearch I iResearch I N=200 2023 5-N=200 2023 5-49.0%47.0%4.0%72.0%65.0%64.0%61.0%51.0%Top 1Top 2Top 3Top 4Top 5%30 iResearch I iResearch I 25.5%62.5%9.0%3.0%APP/50%N=200 2023 5-N=200 2023 5-97.0%61.9%59.8%56.7%54.6%52.1%APP/73.2%58.3%58.3%48.5%32.0%31 iResearch I N=200 2023 5-79.9%78.4%78.4%66.3%61.8%51.0%46.0%2.5%0.5%32 iResearch I 87%50%N=200 2023 5-87%72.1%66.0%61.9%53.8%42.1%APP/64.5%54.3%51.3%40.1%32.5%Top 1 Top 2 Top 3 Top 4 Top 5 33 iResearch I72.4%67.3%66.8%66.3%63.3%64.5%34.5%0.5%N=200 2023 5-0.5%34 iResearch I iResearch I DHA DHA N=200 2023 5-N=200 2023 5-Top 1 49.0%Top 2 46.0%Top 3 46.0%Top3 17.5%DHA16.0%12.5%35 iResearch I25.5%25.5%32.0%35.0%38.5%66.5%38.5%40.5%43.0%44.0%59.0%/APP/59%/N=200 2023 5-27.0%61.1%61.1%55.6%50.0%36 iResearch I iResearch I 100-500 100-500 30%2 N=200 2023 5-N=200 2023 5-21.8%31.7%30.0%20.2%30.4%33.3%40.0%32.2%34.8%26.7%20.0%36.9%13.0%6.7%10.0%7.1%1.6%3.6%1 1 1 2 1 2 2.2%3.3%10.0%1.2%47.8%36.7%20.0%32.1%37.0%43.4%40.0%46.4%10.9%8.3%30.0%16.7%2.1%8.3%3.6%1000 500-999 300-499 100-299 100 37 iResearch I iResearch I N=200 2023 5-N=200 2023 5-80.5%79.0%73.5%60.5%44.0%23.5%12.5%12.0%12.5%4.0%No.1 No.3 9.5%KOL 7.5%No.2%38 iResearch I N=200 2023 5-30.0%37.5%38.0%42.0%44.5%47.0%53.0%54.0%39 iResearch I51.0%46.5%32.5%39.5%37.5%26.0%N=200 2023 5-/40 41 iResearch I iResearch I N=800 2023 5-N=800 2023 5-98.4%91.3%69.8%85.1%C D-DHA83%70%86%42 iResearch I iResearch I53.4%43.3%3.0%0.4%40%N=800 2023 5-N=800 2023 5-62.8%57.0%50.0%45.5%41.0%Top 1Top 2Top 3Top 4Top 5%43 iResearch I iResearch I 26.5%61.6%9.4%2.5%97%88.1%APP/N=800 2023 5-N=800 2023 5-97.5%55.5%50.9%50.0%47.4%45.9%APP/55.9%46.0%45.5%32.2%22.3%44 iResearch I N=800 2023 5-69.1%66.9%57.6%53.0%53.0%49.3%43.6%6.4%0.8%45 iResearch I 86%APP/N=800 2023 5-86%58.4%52.8%49.0%48.1%40.3%APP/46.9%43.6%39.8%25.0%21.4%Top 1 Top 2 Top 3 Top 4 Top 5%46 iResearch I63.7%61.5%58.1%52.9%51.8%49.4%45.9%4.0%N=800 2023 5-0.7%47 iResearch I DHA DHA 3 4-16 N=800 2023 5-1 1-3 4-6 30%DHA Top 1 80.0%Top 2 35.0%Top 3 33.3%28%DHA Top 1 78.6%Top 2 60.7%Top 3 51.8%31%Top 1 78.6%Top 2 50.0%Top 3 D 42.9%22%Top 1 D 70.4%Top 2 65.9%Top 3 45.5%7-16 48 iResearch I 56.8%/N=800 2023 5-/32.5%58.9%47.3%43.9%42.7%17.1%17.8%19.3%21.8%33.8%46.1%29.4%30.5%30.5%35.1%56.8%/APP/49 iResearch I iResearch I 1-2 100-500 1-2 60.5%100-500 15%500 9.2%7.7%4.5%12.7%31.0%28.7%37.0%28.1%49.4%60.5%42.7%43.2%10.0%2.3%12.4%13.6%0.4%0.8%3.4%2.4%1 1 12 1 2 3.6%13.2%4.5%3.0%47.0%50.3%40.5%40.2%47.0%31.8%38.2%38.4%2.0%4.7%13.4%16.0%0.4%3.4%2.4%1000 500-999 300-499 100-299 100 N=800 2023 5-N=800 2023 5-50 iResearch I iResearch I 68.8%N=800 2023 5-N=800 2023 5-79.1%68.8%64.1%53.4%42.6%20.6%12.9%11.5%11.8%5.5%No.1 No.3 9.5%KOL 6.4%No.2%51 iResearch I N=800 2023 5-28.1%30.6%32.6%40.1%42.0%42.9%43.0%44.6%52 iResearch I45.3%41.4%35.5%42.5%28.9%22.8%40%N=800 2023 5-53 1 2 3 4 554 iResearch I C B+55 iResearch I 2022-56 iResearch I 02 Swisse K2 INNE 03 Femibion 0 3 1 1-12 2 13-40 3 01 ChildLife 57 iResearch I 05 100ml 150ml Life-Space 100 06-LGG BLC1 04 Eric Favre DHA DHA 4 VA+VE+VD+K2 58 iResearch I iResearch I 2022 Top10/N=1000 2023 5-INNE bio island Eric Favre Nemans/Childlife Natures Way BIOSTIME/Swisse Ddrops Witsbb/Top 1Top 2Top 3Top 4Top 5Top 6Top 7Top 8Top 9Top 1053.2%2022 TOP10 45.1%/44.2%40.4%59 iResearch I 0 1 L-L-3 3 5/2 D D3)D3 3 5g/100g 4 5 mg/d EAR RNI UL0-200 AI)10000.5-250 AI)15001 500 600 15004 650 800 20007 800 1000 200011 1000 1200 200014 800 1000 200018 650 800 2000 mg/d EAR RNI UL50 800 1000 200065 800 1000 200080 800 1000 2000+0+0 2000+160+200 2000+160+200 2000+160+200 2000 a 3 b 03 3 60 iResearch I DHA 0 1 DHA DHA Schizoch ytrium sp)Ulkenia amoeboida)Crupthecodinium cohnii)2 5g/100g 3 4 5 BHA BHT TBHQ PG DHA DHA mg/d DRIs AMDR0 100 1003000.5 100 1003001 100 1003004 150200a1502000a7 200250a2002000a11 250a2502000a14 250a2502000a18 250a2502000a DHA mg/d DRIs AMDR50 250a2502000a65 250a2502000a80 250a2502000a 200 2502000a 200 2502000a 200 2502000a 200 2502000a a EPA+DHA 03 3 61 iResearch I-13-;3-;-1,3-1-glucan-glucan)-1,3-1,3-glucan 2 5g/100g 5g/100mL 120mg/100g 3 GB 2760 4-mg/d-mg/d-1,3-mg/d 0-0.5-1 50-4 250 5000 300018 250 5000 3000 250 5000-250 5000-13 312 12 62 iResearch I 1 2022 4 2 3 4 CFU/g GB 4789.35 0 3 108cfu/g 63 iResearch I 1 2013 SPL 10mg/d 6-10mg/d 6-10mg/d 2 GB 14880-2012 300-1620-4230/kg 2 6mg-20mg/d 20mg/d 3 5(6 GB 5009.248 1 6-10mg/d 20mg/d 64 TMT 65/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 66 2002 3000 400-026-Contact Us 67