20211229_艾瑞咨询_2021年洗碗机消费者与市场洞察报告(30页).pdf
-iResearch Inc.22021.12 iResearch I SMS 24-30 41-50 3 1 2 342021.12 iResearch I-01 2021 1-11 02 13 7000 52021.12 iResearch I2021 1-11 2021 1-11 53.4 6 11 14.6 2.8 1.6 3.7 3.7 4.9 8.9 3.3 4.0 3.9 7.0 9.6 1.0 0.2 1.9 1.1 1.6 1.9 0.9 0.9 1.4 1.7 1.9 1 2 3 4 5 6 7 8 9 10 11 2021 1-11 2021 1-11 14.6(+14.7%)2021 1-11 53.4(+32.8%)2021 1-11 126.2(+13.1%)2021 1-11 21.5(+5.7%)62021.12 iResearch I 2021.12 iResearch I1.7%1.9%2.4%2.4%4.3%5.0%6.5%6.6%22.4%28.3%1.0%0.5%1.3%2.7%2.2%5.6%6.4%6.3%26.0%36.2%COLMO 2020 1-11%2021 1-11%CR3 2020 COLMO 0.3%0.6%0.7%1.4%1.6%6.1%10.5%16.8%17.8%43.2%0.3%0.5%0.7%1.7%0.7%1.9%10.0%17.4%9.5%56.1%COLMO 2020 1-11%2021 1-11%CR3=77.8%-5.4%CR3=57.3%-11.3%-7.9%+1.4%-3.6%+1.1%+2.1%-12.9%+8.3%+4.2%2020-2021 2021 1-11 TOP10 72021.12 iResearch I 2021.12 iResearch I11.5%8.1%41.1%46.6%0.1%0.1%10.1%12.1%7.8%4.9%29.4%28.2%2020 1-11 2021 1-11%-46.6%28.2%81.4%+5.5%2020-2021 0.5%0.2%75.6%81.4%18.1%14.6%1.6%0.8%4.2%3.0%2020 1-11 2021 1-11%+5.8%82021.12 iResearch I 2021.12 iResearch I-12 13 13 8 12 13 12 13 13 4%14.9%8.2%31.7%22.9%19.8%18.4%18.6%22.9%2.3%2.0%12.7%25.6%2020 1-11 2021 1-11 6 8 12 13 14 2020-2021 14.0%9.0%15.2%9.9%37.1%33.2%21.8%26.5%0.8%0.8%11.1%20.6%2020 1-11 2021 1-11 6 8 12 13 14+4.3%+4.7%13 13 92021.12 iResearch I 7000 5000 47.9%5000(91.1%)7000 10%14.4%14.9%18.6%17.0%12.9%11.1%11.1%0.6%1.4%6.9%21.2%26.3%13.2%30.4%3,000 3,001-4,000 4,001-5,000 5,001-6,000 6,001-7,000 7,001-8,000 8,000%2021 1-11 5,000 47.9%-13.6%8.9%-3.9%7,000 22.2%+13.9%43.6%+15.2%102021.12 iResearch I TOP5 2021 1-11 TOP5/1 SJ636X04JC 7,075 12 2 WQP12-W56014,410 15 3 D7 15,426 13 4 SC454B01AC 5,480 8 5 SJ436B00QC 7,077 12 2021 1-11 TOP5/1 SJ558S06JC 11,027 12 2 SJ636X00JC 5,747 13 3 WQP12-W7356,701 12 4 SJ636X02JC 6,650 12 5 JBSD2F-Z5/Z5L8,849 6 SJ636X04JC-WQP12-W5601-Wi-Fi SJ558S06JC-775mm-WQP12-W735-112021.12 iResearch I 1.2./1.2./75/72/1.2./PTC/1.2./2021 1-11 12 1 2 3132021.12 iResearch I-1 2 3 4 142021.12 iResearch I 2021.12 iResearch I 2021 N=2441 2021 N=160.5%2.6%4.8%18.3%36.6%37.2%152021.12 iResearch I 2021.12 iResearch I TOP3 2021 5 N=2441 2021 N=1622.7%22.8%27.3%27.9%34.5%35.5%36.5%39.0%51.9%52.0%TOP10 162021.12 iResearch I 2021.12 iResearch I 2021 N=2441 2021 N=1617.4%41.7%42.7%46.2%47.2%63.9%/B 172021.12 iResearch I 2021 N=16 TOP5/618 182021.12 iResearch I 2021 5 N=244136.7%35.8%34.4%31.5%25.9%25.7%25.7%24.5%24.1%23.9%TOP10 192021.12 iResearch I 2021.12 iResearch I 2021 N=2441 2021 N=1619.9%35.9%51.7%62.5%77.7%+20 1 2 3212021.12 iResearch I-24-30 41-50 222021.12 iResearch I 24-30 2021 N=2441 2021 N=16 24-30 232021.12 iResearch I 2021 N=2441 2021 N=16 24-30 TGI=104 TGI=116;TGI=103 TGI=117 App 1-2 TGI=118 29 V 28 28 26242021.12 iResearch I 2021.12 iResearch I 2021 5 N=2441 2021 N=16 24-30 TOP5 24.4%28.2%30.8%30.8%41.0%28 29 24252021.12 iResearch I 41-50 2021 N=2441 41-50 4 262021.12 iResearch I TGI=110 TGI=110 41-50 TGI=105 TGI=103 TGI=102 2021 N=2441 2021 N=16 42 45 41 45 42272021.12 iResearch I 2021.12 iResearch I 2021 5 N=2441 2021 N=16 41-50 TOP5 28.6%31.7%32.6%34.4%45.8%41 45 46 4928/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 29 2002 3000 400-026-Contact Us 30