2021112_艾瑞咨询_2020年中国新型主流媒体发展案例研究报告（44页）.pdf

20202 iResearch I 2020 Q3 861 PC 327 APP 85.5%6+SMS+2020 2.5 3 1 2+3+4 iResearch I 2017.06-2020.06 CNNIC 2020 6 725 77.1%1 CNNIC 6256476636756867317252018.12 2020.0381.4%82.7%83.8%83.1%80.9%80.3%2017.06 2018.0677.1%2017.12 2019.06 2020.06%5 iResearch IAPP PC2019Q1-2020Q3 PC mUserTracker iUserTracker 2019Q1 782 2020Q3 861 2019Q1 PC 354 2020Q3 327 UserTracker 782803814821872 862 861354361344302 305325 3272020Q3 2019Q3 2019Q1 2019Q2 2019Q4 2020Q1 2020Q2 PC6 iResearch I iResearch I 8 85%5 N=1060 2020 12+iClick N=907 2020 12+iClick%73.6%66.4%52.1%43.4%54.6%30.9%10.0%4.4%7 iResearch I 20202014-2020 2014 2019 2014-2015 2016-2017 20182019 2020 4 8 iResearch I 2019 1 9 iResearch I$10 1 2+3+112021.1 iResearch I+2015 10 APP 7000+APP 5 7+7000 1.5 7000+300+13 2 260 50 12$132021.1 iResearch I 2021.1 iResearch I+2020+89.9 40.4 45%2020 3 118+2016-2020Q3+15 39 62 85 90 4 12 20 33 40 28.0%31.0%32.5%38.6%45.0%2016 2017 2018 2019 2020Q1-Q3APP%2016-2020Q3+21 72 99 111 118 2016 2017 2018 2019 2020Q1-Q3142021.1 iResearch I400 950 1,600 1,908 2,475 1,500 2,500 5,000 12,000 13,000 2016 2017 2018 2019 2020Q1-Q3+2020+1.3 2500 1+70+2016-2020Q3+70 4 1 1670 3000 2016-2019 CAGR 68%100%152021.1 iResearch I 2021.1 iResearch I8.008.208.408.608.80/+6+8 7+N=1060 2020 12+iClick N=1060 2020 12+iClick 38.1%36.0%36.4%39.1%/42.3%36.5%39.8%74.5%34.8%34.5%39.8%/34.3%39.1%73.4%76.3%75.1%74.3%77.1%162021.1 iResearch I 2021.1 iResearch I2016-2020Q3+2016-2020Q3+7000 40 2020+7000+2020 40+2016 2017 2018 2019 2020Q1-Q3700010001000100020002000+2016 2017 2018 2019 2020Q1-Q356145640172021.1 iResearch I+13+2020 11+18$19 iResearch I+5+20 iResearch I+2016 2018 2019+21 iResearch I 2016 10+21 22 22 iResearch I+2018+1.2+360+APP 文 IP IP 助&IP23 iResearch I iResearch I+10+9 8 7+N=1060 2020 12+iClick N=1060 2020 12+iClick 7.88.08.28.48.6/71.7%67.5%72.8%35.3%36.1%38.3%36.0%35.7%69.6%35.9%34.8%35.9%36.3%35.0%35.8%70.2%36.9%/34.9%34.1%35.8%70.2%34.5%35.1%34.2%/35.8%/73.6%72.2%70.8%70.8%32.6%24$252021.1 iResearch I 2021.1 iResearch I2016-2020Q3+2016-2020Q3+-+5 H5 2016 2020+2055901652702016 2017 2018 2019 2020Q1-Q3+102.1%+CAGR=102.0%701202503205802020Q1-Q3 2017 2016 2018 2019+66.0%+CAGR=65.2%262021.1 iResearch I 2021.1 iResearch I2020+2020+-5+39.3%(15)N=1060 2020 12+iClick NPS N=1060 2020 12+iClick Detractors Passives Promoters16.0%55.2%28.8%+%+NPS=39.3%272021.1 iResearch I 2021.1 iResearch I4 8 12 17 21 5 12 14 25 26 2016 2017 2018 2019 2020Q1-Q3-+2020 3+26 21+2016-2019 4 FIT+H5 5000+2016-2020Q3+2016-2019FIT 6 4 4 20+282021.1 iResearch I-2020 3+3500+2020+140 1200 2700 3200 3500 2016 2017 2018 2019 2020Q3 2016-2020Q3+18.8 2020 8 14+5+29$30 iResearch I 2016-2020+2015+5+2016 2017 2018 2019 2020:1.2.3.4.,1.APM 2.13,1.2.1.2.+UGC,1.2.31 iResearch I iResearch I2016-2020Q3+2016-2020Q3+15%+3 2000 200+2020 4+72.6%78.5%81.7%76.3%78.7%19.4%15.2%15.1%16.9%15.0%6.8%6.3%2020Q3 2016 2019 2017 2018%32.3%201838.7%2016 201946.6%38.0%201743.3%2020Q3%8.1%6.3%3.2%32$33 iResearch I 2020 2.5,2016-2020Q3+5+2016 880 2019 274 214.7%2020 252 3+9391562742522019 2016 2017 2020Q1-Q3 2018+214.7%CAGR=214.7%34 iResearch I iResearch I2019-2020Q3+7 2019 187 2020 177 3C+1871772020Q1-Q368.0%201970.0%3C 35 iResearch I iResearch I2020+2020+77%+APP 45%85%+15%+N=1060 2020 12+iClick N=1060 2020 12+iClick 8.9%14.2%31.7%35.0%10.3%App App 77%+App/40.0%/56.7%36.4%15.6%26.3%14.5%15.0%85%+36 iResearch I iResearch I2020+2020+45.1%+10000 58.9%3000+96.5%78.1%+N=1060 2020 12+iClick N=1060 2020 12+iClick 2020+21.4%12.0%18.9%22.3%25.5%10000 1500 1501-3000 3001-5000 5001-10000 3 58.9%24.1%19.2%7.8%18.1%30.8%15001-35000 5000 10001-15000 5001-10000 35000 1 45.1%76.4%74.5%70.7%70.3%69.0%2020+17.3%60.8%18.3%3.5%371 2+3+38 iResearch I+4+2016-2019 CAGR 214%3$392021.1 iResearch I+71+APP 402021.1 iResearch I+5+41 iResearch I+42 Keep Learning 400-026-2099 43