2021827_艾瑞咨询_2021年东京奥运会用户研究报告（40页）.pdf

202122021.8 iResearch I 18 60+3 1 2 3 442021.8 iResearch I N=1247 2021 8 iClick 18 TOP5 66.96%33.04%18-24 10.75%60 1.44%25-30 28.31%31-40 39.86%41-50 16.12%51-60 3.45%29.83%32.40%16.76%13.71%7.30%52021.8 iResearch I 57%25%1.12%21.01%36.09%51.24%81.23%57%25%12%6%N=1247 2021 8 iClick 62021.8 iResearch I 4-5 18.68%18-24 2-3 41-60 7 4-5,34.80%7,28.63%2-3,20.13%6-7,15.48%1,0.96%18.68%0%10%20%30%40%50%60%18-24 25-30 31-40 41-50 51-60 60 7 6-7 4-5 2-3 1 N=1247 2021 8 iClick72021.8 iResearch I 57%25%12%6%57%25%)12%6%(41.32%)(82.64%)(43.26%)(87.15%)(61.27%)(43.10%)43.10%N=1247 2021 8 iClick82021.8 iResearch I 82.64%90.10%83.07%36.87%23.67%,41.32%,31.85%,24.82%,2.01%N=697 2021 8 iClick92021.8 iResearch I 67.40%85.89%87.15%37.62%20.06%,43.27%,29.15%,22.88%,4.70%N=319 2021 8 iClick102021.8 iResearch I 69.36%81.50%78.03%24.86%15.61%,61.27%,24.28%,10.40%,4.05%N=173 2021 8 iClick112021.8 iResearch I 43.1%62.07%75.86%81.03%36.21%17.24%,43.10%,32.76%,17.24%,6.90%N=58 2021 8 iClick 122021.8 iResearch I OR OR OR 41.32%61.27%90.10%87.15%88.61%81.23%13 1 2 3 4142021.8 iResearch I 4 200 73 9 83 10 1 88 38 32 18 2?3 152021.8 iResearch I N=1247 2021 8 iClick Hiphop Rap 24+MV Nancy Li 32.32%44.99%46.35%74.58%94.07%162021.8 iResearch I 43.1%32.76%)10.34%31.85%22.88%10.40%17.24%41.32%29.15%24.28%43.10%24.82%43.27%61.27%32.76%2.01%4.70%4.05%6.90%N=1247 2021 8 iClick172021.8 iResearch I 18-24 31-40 51-60 75.54%25-30 41-50 TOP10 TOP3 N=1247 2021 8 iClick 75.54%63.83%36.97%24.78%15.64%15.16%12.67%8.26%7.86%6.34%79.85%4.31%75.86%0.32%64.99%1.16%39.64%2.67%18-24 25-30 31-40 41-50 51-60 21.64%11.48%5.97%1.56%33.71%8.93%66.29%2.46%9.35%1.49%65.17%1.34%37.81%0.84%20.40%4.76%81.40%5.86%72.09%8.26%44.19%7.22%182021.8 iResearch I 128 13 16 sir 78.43%70.09%43.06%58.46%45.47%,44.59%,44.27%,5.77%,3.93%,1.44%N=1247 2021 8 iClick 52.80%192021.8 iResearch I 82.64%67.40%69.36%62.07%90.10%85.89%81.50%75.86%83.07%87.15%78.03%81.03%36.87%37.62%24.86%36.21%23.67%20.06%15.61%17.24%N=1247 2021 8 iClick20 1 2 3 4212021.8 iResearch I 80%85.07%88.39%90.95%83.58%88.37%61.19%65.72%59.96%50.75%34.88%54.48%65.72%52.31%48.26%39.53%23.88%20.96%17.10%15.42%9.30%18-24 25-30 31-40 41-50 51-60 N=1247 2021 8 iClick222021.8 iResearch I 18-40 IPTV 51.49%51.84%41.65%29.35%23.26%22.39%18.41%14.29%16.42%6.98%8.21%15.01%26.36%36.32%46.51%12.69%9.92%12.88%15.92%18.60%5.22%4.82%4.83%1.99%4.65%18-24 25-30 31-40 41-50 51-60 IPTV N=1247 2021 8 iClick232021.8 iResearch I 66.14%,61.27%,38.73%,54%,44%,2%N=1247 2021 8 iClick 242021.8 iResearch I24 24 55.38%24 24,51.16%,48.84%24,37%,36%,22%,5%N=1247 2021 8 iClick252021.8 iResearch I 18-22 21%31%36%28%70%63%20%4%5%9%16%28%36%27%74%60%16%1%2%4%6.10%17.18%11.45%42.37%96.95%12.79%25.99%28.94%47.00%92.18%N=1247 2021 8 iClick262021.8 iResearch I 83%34%17%15%,83.24%,16.76%34%34%17%15%N=1247 2021 8 iClick 272021.8 iResearch I 0%20%40%60%80%100%N=1247 2021 8 iClick 282021.8 iResearch I 2.09%10.30%22.69%23.90%35.01%35.19%35.76%36.99%39.41%0.11%20.74%21.55%31.31%48.70%54.57%56.66%59.54%60.95%/N=1247 2021 8 iClick 29 1 2 3 4302021.8 iResearch I 18-40 70%61%18-40 70%61%312021.8 iResearch I&82 322021.8 iResearch I TOP3 VR 60.63%48.44%VR 49.96%46.27%AR 23.34%41.22%44.59%52.69%46.19%22.94%332021.8 iResearch I 3-0 3-0 342021.8 iResearch I IP 30 8 40 352021.8 iResearch I/IP KOL KOL/362021.8 iResearch I+/5G 5G 5G 37 IPO 38 2002 3000 400-026-Contact Us 39