2021623_艾瑞咨询_2021H1中国面膜产品NPS用户体验研究（35页）.pdf

NPS 2021H12 1 2 NPS 3 43 iResearch Inc 01 TOP3 02 03 4 iResearch Inc 2023 2,803 2015-2023 Euromonitor 1,6101,6981,8812,1312,4442,8035.5%10.8%13.3%14.7%14.7%-20.0%-15.0%-10.0%-5.0%0.0%5.0%10.0%15.0%20.0%1,4001,9002,4002,9003,4003,9002015 2016 2017 2018 2019 2023e%/5 iResearch Inc 149121894822 22 222118 2020 6 6 iResearch Inc iResearch Inc 2019 720 913 950 1,000 1,180 1,567 2,023 2,652 2,702 3,704/2020 4 9 9 11 12 20 20 21 28 31 35 37 59 69 79 2020 2019-7 iResearch Inc CNBData 0306090 2020 1238 iResearch Inc 2021 1 9 iResearch Inc 01 03 C A 02-10 1 2 NPS 3 411 iResearch Inc-18-2425-29 30-35 35 800 400-800 400 12 iResearch Inc iResearch Inc 2021 iClick 6 N=1650()2021 iClick 6 N=1650()6 6 TGI-41%59%97 104 94 103 35 30-34 25-29 18-24 98 104 97 102 18-24 25-29 30-34 35 100 10013 iResearch Inc iResearch Inc 120999876104 10410087728492180558812314618-24 25-29 30-34 351 1-3 4-6 6 3 18-24 Z 35 4-6 6 2021 iClick N=1650()2021 iClick N=1650()1-3 67.0%1 15.2%4-6 13.0%6 4.8%1-3 1 4-6 6 TGI-14 iResearch Inc 14.5%27.4%21.9%15.7%10.3%10.3%200 200-400 401-600 601-800 801-1000 1000 6 200-600 1000 2021 iClick 6 N=1650()610%1000*49.3%200-60015 iResearch Inc 11299 99969895921009610010511789981101069694117106909510088200 200-400 401-600 601-800 801-1000 100018-24 25-29 30-34 35 25-29 800 2021 iClick 6 N=1650*6 TGI-25-29 800*16 iResearch Inc/APP2%2%3%5%5%7%9%9%12%19%28%TOP3 2021 iClick 6 N=1650()617 iResearch Inc TGI/18-24 APP/25-29 30-35 35 Z 25-29 35 30-35 2021 iClick 6 N=1650()6 TGI-10010812611810612010912918-24 25-29 30-34 3518 1 2 NPS 3 419 iResearch Inc NPS NPS 40.7 NPS 35 02.AI APP 01.03.20 iResearch Inc NPS Net Promoter Score48.1%7.4%44.5%6 10 10 0 NPS=48.1%7.4%/=/=1 2 3 4 6 7 8 9 10 0 521 iResearch Inc 40.72021 NPS*NPS 50.7 NPS 50.1 NPS 46.42021 NPS*2020 NPS 71 70 62 61 44 43 34 2021 I-click Temkin 2020 NPS 6 N=1925()NPS 40-51 NPS 40.722 iResearch Inc NPS 40.7 NPS 2021 I-click 6 N=1650()40.7 NPS NPS NPS23 iResearch Inc 0%14%8%2%7%8%7%2%2%18%9%4%8%10%/2021 I-click N=1650()123%24 iResearch Inc 18-24 25-29 30-34 35 35 NPS 2021 I-click N=1650()16.7%12.8%12.8%17.9%15.5%9.2%18.9%15.0%12.2%18.5%13.3%12.0%NPS&18-24 25-29 30-34 3525 iResearch Inc 01.02.126 iResearch Inc 20 01.02.227 iResearch Inc 02.01.328 iResearch Inc 01.02.K APP APP 429 1 2 NPS 3 430 iResearch Inc AI APP 31 iResearch Inc 6 2021.5 N=16501.-6 2.-3.-iClick 32 IPO 33 2002 3000 400-026-Contact Us 34