2022112_艾瑞咨询_2022年中国折叠屏手机市场洞察报告-简版（27页）.pdf

2022.1 iResearch Inc.2 7 2021 169 44.4%OLED SMS3 1 2 3 44 N=1500 2021 12 iClick/1990 2000 2005 2010 2015 2020 3.55.56.711.9%15.5%16.9%23.6%25.0%28.4%47.3%6.75 1799914999124999999 998875992061 Mate X2 Galaxy Z Fold3 razr 5G MIX Fold Flexpai 2 Galaxy Z Flip3 2020-2021 6 Mate X2 911 1230283750651321602011 2012 2013 2014 2015 2016 2017 2018 2019 20202011-2020 Mate X2 7 Android 12 Material You 2019 2020 12 V2.0 TOP200 100%TOP1000 95%Material You UI 1:1 UI 8 1 2 3 49 2017 1 522461390372296320292276289303-11.7%-15.4%-4.6%-20.4%8.1%-8.8%-5.5%4.7%4.8%2016 2017 2018 2019 2020 2021e 2022e 2023e 2024e 2025e2016 2025%0.21.21.72.74.57.913.8485.0%44.4%58.3%69.5%74.5%74.8%2019 2020 2021e 2022e 2023e 2024e 2025e2019 2025%10 1 2 3 41112 30 18-29 N=1500 2021 12 iClick,51.1%,48.9%40,35.1%30-39,34.9%18-29,30.0%29.6%28.2%23.2%19.0%13 18-29 N=1500 2021 12 iClick,55.3%,44.7%18-29,34.8%30-39,33.5%40,31.7%32.9%25.0%22.0%20.1%14 N=1500 2021 12 iClick N=1500 2021 12 iClick 11.3%28.0%38.0%60.1%64.3%79.7%15.9%21.5%37.8%47.4%60.1%61.2%67.0%69.9%15 N=1500 2021 12 iClick N=1500 2021 12 iClick 22.6%25.0%35.4%45.7%53.1%54.9%61.7%76.1%20.0%34.1%39.5%53.5%67.0%71.5%1617 18-29 40 N=1500 2021 12 iClick,55.0%,45.0%18-29,36.7%40,34.4%30-39,28.9%22.7%24.3%30.3%22.7%18 18-29 30-39 30-39 N=1500 2021 12 iClick,57.5%,42.5%30-39,39.5%40,32.5%18-29,28.0%29.5%24.0%17.5%29.0%19 N=1500 2021 12 iClick 20 N=1500 2021 12 iClick N=1500 2021 12 iClick 4.514.444.234.03 44.3%18.7%10.3%9.3%6.7%3.7%7.0%OPPO VIVO 21 1 2 3 422 OPPO+/+23 2019 iPadOS iOS PC iPadOS iPadOS App24/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 25 2002 3000 400-026-Contact Us 26