20201030_艾瑞咨询_2020年中国双11网络购物消费信任洞察报告（34页）.pdf

11 2020 22020.10 iResearch I 11 11 11 SMS 3 42020.10 iResearch I 2020.10 iResearch I65.7%55.4%50.2%56.3%69.0%66.5%57.5%65.9%57.8%41.1%42.1%53.1%45.0%22.6%45.0%37.7%41.5%31.2%-6.8%2.5%-3.3%-1.3%8.4%-11.6%4.8%-7.4%11.0%-20%0%20%40%60%80%100%2011 2012 2013 2014 2015 2016 2017 2018 2019GDP%GDP%GDP%GDP 6 2019 57.8%8 0.5%9 3.3%2020 3-9 2011-2019 GDP 26449.9 28177.8 31972.8 33525.9 32202.5 33570.6 35294.7-15.8%-7.5%-2.8%-1.8%-1.1%0.5%3.3%2020.3 2020.4 2020.5 2020.6 2020.7 2020.8 2020.9%52020.10 iResearch I 2020 1-9 80064.7 9.7%1-8 0.2 15.3%24.3%2020 3-9 22168.8 30698.0 40175.8 51500.9 60785.1 70325.9 80064.7 18535.7 25751.0 33738.8 43480.7 51017.6 58650.7 66476.9-0.8%1.7%4.5%7.3%9.0%9.5%9.7%5.9%8.6%11.5%14.3%15.7%15.8%15.3%23.6%24.1%24.3%25.2%25.0%24.6%24.3%2020.3 2020.4 2020.5 2020.6 2020.7 2020.8 2020.9%62020.10 iResearch I 02 01:2020 618 6 18 100%Prada Miu Miu Ferragamo 10 SK-II whoo 2.6 5.8 2.9 2.2 50%10 72020.10 iResearch I UserTracker 2019 10 B2C 2020 5 31.6%2019 10-2020 8 B2C UserTracker 26.2%29.2%38.7%10.5%6.7%34.3%39.4%37.4%34.8%24.3%23.2%21.5%30.8%6.0%5.6%26.5%31.6%31.0%22.0%16.2%0%5%10%15%20%25%30%35%40%45%2019-10 2019-11 2019-12 2020-01 2020-03 2020-04 2020-05 2020-06 2020-07 2020-08%B2C%2019 10-2020 8 B2C 82020.10 iResearch I 2020.10 iResearch I/促 促 促9 10Part 1 112020.10 iResearch I 2018 52.7%/APP 2020/APP 65.3%2018 2020 1 2018 N=2006 2018 5 iclick 2 2020 N=1501 2020 10 iclick 2018 2020/APP 0.4%29.8%31.1%41.7%41.9%43.0%44.9%51.1%52.7%53.8%56.1%56.5%68.2%74.2%-/APP-0.3%26.1%26.3%38.8%38.8%40.6%40.8%49.0%52.4%54.8%55.2%63.4%65.3%65.5%-/APP-2018 2020122020.10 iResearch I/APP N=1501 2020 10 iclick 28.9%34.6%35.4%37.8%38.8%41.7%42.2%45.3%48.0%48.3%56.8%59.4%59.5%66.3%/APP 2020 132020.10 iResearch I N=1501 2020 10 iclick 2020 142020.10 iResearch I 2020.10 iResearch I 39.2%2.0%N=1501 2020 10 iclick N=1501 2020 10 iclick 0.9%1.1%10.2%15.1%33.5%39.2%2020 0.1%48.0%48.8%50.4%54.4%64.7%2020 152020.10 iResearch I N=1501 2020 10 iclick 2020 162020.10 iResearch I/N=1501 2020 10 iclick 2020 60.3%44.7%46.6%38.0%36.2%43.8%34.4%29.7%32.6%38.5%30.2%27.4%26.4%19.7%0%10%20%30%40%50%60%70%172020.10 iResearch I N=1501 2020 10 iclick 2020 7.997.717.627.587.47 7.47 APP 7.6818Part 2 11192020.10 iResearch I2019 11 11 1000 11 97%11 11 53.1%11 1000 11 N=1501 2020 10 iclick 2019 11 3.3%0.9%2.8%6.7%8.6%12.3%12.4%16.8%14.7%10.3%11.3%50 51-200 101-300 301-500 501-800 801-1000 1001-2000 2001-3000 3001-5000 5000 53.1%202020.10 iResearch I 2020.10 iResearch I2020 11 11 11 40.9%2020 11 2019 15.1%2020 11 2019 2020 11 2019 N=1501 2020 10 iclick N=614 2020 10 iclick 13.0%15.1%31.0%40.9%2020 11 2019 0.3%21.8%28.7%29.6%32.4%41.9%43.7%46.1%46.4%47.1%51.5%/2020 11 2019 212020.10 iResearch I2020 11 11 3C 11 3C 40%N=1501 2020 10 iclick 0.5%18.0%21.5%21.7%22.4%29.5%37.4%41.0%43.8%51.0%58.4%60.0%3C 2020 11 222020.10 iResearch I 11 1 1”11 11 N=1501 2020 10 iclick 0.4%16.1%16.2%17.9%26.0%27.3%32.5%38.7%42.8%47.0%47.2%11 232020.10 iResearch I 2020 11 11 618 30 N=1501 2020 10 iclick 0.2%24.3%39.3%39.8%44.1%47.4%49.8%51.8%52.4%1.0%25.6%38.3%47.3%56.6%61.2%/2020 11/24 252020.10 iResearch I 2020.10 iResearch I 2019 GDP 36.2%2018 1.91 24.6%11.5%1.91 11.5%7.76 0.07%2018 2017-2019 54,00056,00058,00060,00062,00064,00066,00068,00070,000%35,00036,00037,00038,00039,00040,00041,00042,00043,00044,000%2017 2018 20192017 2018 2019 262020.10 iResearch I 2020.10 iResearch I 2017-2019 56%29%N=1501 2020 10 iclick 26.2%28.2%33.0%54.4%61.5%62.0%63.3%28.1%28.5%32.6%36.3%64.3%65.6%66.1%68.2%/2020 2020 2017 2019+56%2017-2019 2017-2019 2017 2019+29%272020.10 iResearch I 2020.10 iResearch I 2018 2020 2020 618 21 18 14 倍 2019 11 201911 83 282020.10 iResearch I 2020.10 iResearch I2.8%2.8%2.7%2.7%2.9%3.5%4.3%3.3%3.4%4.2%4.2%3.2%2.7%2.5%1.5%1.0%0.6%0.3%0.1%0.0%0.0%3.1%3.2%3.1%3.1%3.3%3.8%4.6%3.4%3.6%4.4%4.3%3.3%2.7%2.5%1.4%0.8%0.5%0.2%0.1%0.0%0.0%0-45-910-1415-1920-2425-2930-3435-3940-4445-4950-5455-5960-6465-6970-7475-7980-8485-8990-9495-99100+%2.4%2.6%2.9%3.3%3.9%3.4%3.1%3.1%3.6%4.2%3.6%3.2%3.0%2.7%2.2%1.6%1.2%0.6%0.2%0.0%0.0%2.5%2.8%3.1%3.5%4.1%3.5%3.3%3.2%3.7%4.2%3.5%3.1%2.8%2.3%1.5%1.0%0.6%0.3%0.1%0.0%0.0%2019 GDP 1983 2019 1995 1965-1975 2015 95 population pyramid 010000200003000040000500001960 1969 1978 1987 1996 2005 2014 GDP GDP 2019 1995 2019 1995 1960-2019 GDP 292020.10 iResearch I 2020.10 iResearch I 57%52.9%44.2%2017-2019 32.7%N=1501 2020 10 iclick 0.2%26.6%37.7%39.3%43.3%44.2%46.7%48.3%51.0%52.9%56.8%57.0%61.6%/APP 2020/2017-2019 2017 2019+32.7%302020.10 iResearch I 2020.10 iResearch I 84.2%N=1501 2020 10 iclick N=1501 2020 10 iclick 2020 0.5%37.7%42.5%45.8%49.3%71.3%84.2%15.8%2020 312020.10 iResearch I 11 11 11 11 11 2020 11/32 Keep Learning 400-026-2099 33