2016329_艾瑞咨询_2016年中国在线旅游平台白皮书（29页）.pdf

2016 1 2 3 4 5 6 3 3 3 2009-2015 2015 4 2014 32.0%2009-2015 2009-2015 19.0 21.0 26.4 29.6 32.6 36.1 40.0 11.1%10.6%13.2%12.0%10.3%10.67%10.8%2009 2010 2011 2012 2013 2014 2015%1.0 1.3 1.9 2.3 2.6 3.0 4.0 16.4%23.5%23.6%17.6%15.7%15.4%32.0%2009 2010 2011 2012 2013 2014 2015%4 4 4 2015 1.2 2015 2150 2009-2015 2009-2015 0.5 0.6 0.7 0.8 1.0 1.1 1.2 4.0%20.4%22.4%18.4%18.0%11.0%10.1%2009 2010 2011 2012 2013 2014 2015%420 480 690 1,020 1,287 1,648 2,150 16.0%14.3%43.8%47.8%26.8%28.0%30.5%2009 2010 2011 2012 2013 2014 2015%5 5 5 2011-2015 632 849 1,275 2,182 4,449 34.3%50.2%71.1%103.9%2011 2012 2013 2014 2015%2011-2015 2011-2015 10 17 30 50 106 61.9%81.4%64.2%114.6%2011 2012 2013 2014 2015%6 6 6 3.0%11.0%42.0%32.0%12.0%10 7-10 4-6 2-3 1 2015 1-11 2015 4-6 42.0%60.0%20-35 2015 2015 18.2%21.3%50.0%10.5%51 36-50 20-35 20 60.0%40.0%1 2 3 4 5 6 8 8 8 2011-2015 2011-2015/2015 20.0%25.0%37.0%50.0%54.0%174 236 367 712 1,633 49 110 221 396 1,114 2011 2012 2013 2014 2015 9 9 9 9.3/High 2015 2015 2015 10.0%25.0%30.0%35.0%38.0%40.0%5.0%19.0%29.0%44.0%85.0%10 10 10 2015 8000 2015 2015 12.0%15.0%18.0%25.0%30.0%3.0%15.0%25.0%22.0%35.0%1000 1000-3000 3000-5000 5000-8000 8000 1 2 3 4 5 6 12 12 12 2015 1-11 PC 2014-2015 2015 PC 75%2014-2015 PC/70%65%55%45%40%30%25%30%35%45%55%60%70%75%2014Q2 2014Q3 2014Q4 2015Q1 2015Q2 2015Q3 2015Q4PC 2015 14.9%19.2%55.7%10.2%51 36-50 20-35 20 61.0%39.0%13 13 13 2015 1-11 14 14 14 2015 1-11 Top1 Top2 Top3 Top4 Top5 Top6 Top7 Top8 Top9 Top10 15 15 15 2015 1-11 Top1 Top2 Top3 Top4 Top5 Top6 Top7 Top8 Top9 Top10 1 2 3 4 5 6 17 17 17 2015 2015 Top10 2015 1-11 18 18 18 2015 2015 Top10 2015 1-11 19 19 19 2015 2015 Top5 2015 1-11 1 2 3 4 5 6 21 21 21 2015 2015 1-11 Top3 No3 No1 No2 22 22 22 2015 1-11 23 23 23 2015 1-11 2-5 11-15 30 4-7 1-3 2015 2015 6-10 3-5 2 1 30 21-30 16-20 11-15 58.1%34.7%6.6%0.5%21.4%59.4%18.6%0.7%1-3 4-7 8-15 16%1 2 3 4 5 6 25 25 25+26 26 26 68.19%22.92%138.5+82 126 68.19%22.92%0.04%8.85%27 27 27 2015 200%190%146%466%2015 500%2015 200%92%202%466%92%146%190%202%28 28 28 2002 400-026-2099