2020831_艾瑞咨询_2020年中国网络文学出海研究报告（42页）.pdf

2020 22020.9 iResearch I 40 IP AI 72.0%SMS AI 3 1 2 3 4542020.9 iResearch I 40 52020.9 iResearch I IP IP 1.0 2.0 3.0 IP 62020.9 iResearch I Rulate WuxiaWorld Gravity tales 20 2 1 AI AI IP IP Netflix 2019-Gravity tales 2004 2006 20112012 2014-20162017 2018 201972020.9 iResearch I+82020.9 iResearch I 87.9%2020 4.8%6.7%22.9%23.7%27.7%30.9%38.0%53.4%2020 A22.A25.E10.N=2507 2020 8“For me,Its like a drugs,my days not complete if dont read,in short,its my daily routine.”“Its great to learn some of their culture And very interesting stories to read”“Its interesting and have a good story line.”“Very interesting,adventurous and love to read more about the novels.”92020.9 iResearch I AI AI AI AI AI 2019+AI 2019+AI AI PK AI 102020.9 iResearch I 112020.9 iResearch I 2019 201.7 26.6%2019 4.6 IP 2019 34.243.766.395.6129.2159.3201.739.4%27.7%51.7%44.4%35.1%23.3%26.6%2013 2014 2015 2016 2017 2018 2019%2013-2019 4.6 122020.9 iResearch I 2019 929 67 3W 6W 2019 48060278487592923.5%25.4%30.2%11.6%6.2%2015 2016 2017 2018 2019%2015-2019 3W-2019 6 6W+2020 6 132020.9 iResearch I 2019 1168.01413.11646.72442.12594.12015 2016 2017 2018 2019 2015-2019 2019 2594.1 2019 2019 1W 2019 3452 2019 10000+2019 3452 2019 142020.9 iResearch I 2019 3193.5 3,193.5 3,958.2 4,935.9 23.9%24.7%2019 2020e 2021e%2019-2021 15 1 2 3 45162020.9 iResearch I/App IP AI/172020.9 iResearch I 2019 2019 72.0%IP 72.0%15.5%5.6%6.8%182020.9 iResearch I App 192020.9 iResearch I AI AI Rulate Wuxiaworld AI AI 20 1 2 3 45212020.9 iResearch I 6000 700 6 222020.9 iResearch I iReader 500 200 40 500 232020.9 iResearch I AI 50 AI AI 3600 1%60 50 AI 24 1 2 3 45252020.9 iResearch I 36.9%40.9%35.1%35 23.2%50.7%N=2507 2020 8 2020 262020.9 iResearch I 2020.9 iResearch I 2020App 88.8%52.1%A1.N=2507 2020 8 A3.N=2507 2020 8 2020 2020 7.4%0.4%8.6%14.6%16.9%52.1%/APP88.8%/28.7%PC 10.6%5.3%272020.9 iResearch I 1 73.7%7.7%51.8%14.2%10.3%5.5%3.7%3.2%1-6 3-5 2-3 1-2 5-1 2020 3.6%282020.9 iResearch I 2020.9 iResearch I 117 91.0%1 72.9%3 36.9%A7.N=2507 2020 8 A8.N=2507 2020 8 2020 2020 36.9%15.0%21.0%17.4%8.5%1.2%3 2-3 1-2 30-1 10-3010 91.0%4-5 5.1%2-3 1.7%1 1.1%2-3 0.3%1.0%117292020.9 iResearch I A9.N=2507 2020 8 2020 59.2%/48.9%45.6%/59.2%48.9%45.6%23.1%11.4%5.5%302020.9 iResearch I 56.0%54.3%33.4%A5.N=2507 2020 8 2020 56.0%54.3%33.4%20.7%6.5%312020.9 iResearch I 2020.9 iResearch I 67.9%48.8%46.6%A11.N=2507 2020 8 A15.N=2507 2020 8 2020 2020 2.8%9.5%11.3%14.1%42.5%48.6%48.8%Tips 1.2%5.5%6.7%7.3%13.6%17.8%18.2%24.5%34.1%67.9%/322020.9 iResearch I 54.6%A12.N=2507 2020 8 2020 60.7%54.6%17.0%13.8%10.7%13.4%332020.9 iResearch I TGI TGI=/*100 A17.N=2507 2020 8 58.8%41.1%18.6%2020/58.8%41.5%18.6%18.1%TGI 106 TGI 109342020.9 iResearch I A18.A19.A20.A21.N=2507 2020 8 31.2%87.1%43.7%42.4%2020 2020 31.2%87.1%51.5%7.4%19.2%22.9%42.4%43.7%352020.9 iResearch I TGI TGI=/*100 B1.N=2507 2020 8 IP 47.3%36.6%2020 47.3%36.6%20.5%19.1%15.7%11.5%6.2%4.6%TGI 109 TGI 313 TGI 198 TGI 10636 1 2 3 45372020.9 iResearch I IP 382020.9 iResearch I IP LGBT IP IP IP IP IP IPLGBT 392020.9 iResearch I AI AI AI AI 40 Keep Learning 400-026-2099 41