20161017_艾瑞咨询_2016年车企电商化之路-构建一站式汽车生活服务平台案例报告(22页).pdf
-2016 1 2 33332016 2009 2015 2459.8 1.72 2016 2016 2 iResearch I 1209.51289.22015 H1 2016 H1 2015-2016 6.6%1.631.842015 H1 2016 H1 2015-2016 12.9%iResearch I444 iResearch IETSP 21 WTO 2016 4 3 2%2015 52 2025 555 iResearch I 4s 4s 1.2.3.666 2017 12354 iResearch I777 2015 6.2%2015 3.0%2014 2015 2016 13.4%iResearch I 3.0%13.4%6.2%888-18.4%3.6%6.6%2015 2015 2015 iResearch I 1 2 3101010-iResearch I 111111 iResearch I1 2 2014 3 2014 8 88 2014 10 2015 6 2015 9 3121212 SWOT STOW 4s iResearch I131313-iResearch I 141414 OnlineOffline iResearch I 151515 iResearch I 2020 1500 2020 1500 2020 7000 161616+535 366 315 284 279 273 269 239 224 224 219 0200400600 2015 200 2016 iResearch I2016 23 200 81.8%171717-360,-iResearch I 1 2 3191919 iResearch I 1324202020 1 iResearch I PC 234212121 2002 400-026-2099