2021726_艾瑞咨询_2021年欧洲杯用户研究报告（35页）.pdf

2021 22021.7 iResearch I 3 1 2 3 442021.7 iResearch I 16 25-40 71.3%66%N=1398 2021 7 iClick 18 TOP5 18-24 9.9%60 1%25-30 30.9%31-40 40.4%41-50 14.5%51-60 3.2%75.32%24.68%12.37%12.30%66.24%8.08%52021.7 iResearch I 45%24%16%N=1398 2021 7 iClick 45%15%24%16%1 3 25-40 3 5 call 1 18-24 1 62021.7 iResearch I 1 1%3 9 N=632 2021 7 iClick 26.7%33.7%49.7%51.0%36,89.56%12-36,9.18%3-12,1.27%3,0%,54.59%,35.28%,5.22%,4.91%72021.7 iResearch I 82%18%68%32%30 30 看 偏好 所偏好 偏好 30%5 陪同 看偏好 在 平台付 意愿 0-3 38%3-5 26%0-3 49%3-5 30%31%95%83%17%68%32%42%86%36%28%17%33%vs N=632 2021 7 iClick 82021.7 iResearch I 3 83%25-40 8 5 N=207 2021 7 iClick 18.84%42.51%47.34%50.24%36,83.09%12-36,14.49%3-12,1.93%3,0.48%,54.11%,42.03%,1.93%,1.93%92021.7 iResearch I 18-24 20%1 8.5%”N=331 2021 7 iClick 28.40%29.31%43.81%51.66%36,78.55%12-36,12.99%3-12,6.95%3,1.51%,38.97%,38.67%,12.08%,10.27%102021.7 iResearch I 0%29.39%47.37%82.46%36,68.86%12-36,15.79%3-12,11.40%3,3.95%,35.96%,27.19%,21.49%,15.35%57%1 15%3 4%18-22 N=228 2021 7 iClick 112021.7 iResearch I 12 1 2 3 4132021.7 iResearch I 51-60 TOP8 93%18-24TOP8 58%0%20%40%60%80%100%18-24 25-30 31-40 41-50 51-60 N=1398 2021 7 iClick/142021.7 iResearch I 10%N=1398 2021 7 iClick 0.50%2.15%2.36%5.72%89.27%40.63%73.16%78.84%82.47%51 152021.4 iResearch I 2021.4 iResearch I N=1398 2021 7 iClick 9%8%14%6%22%41%35%38%24%9%9%9%10%8%30%47%34%35%22%7%18-5 N=1398 2021 7 iClick 15.69%22.55%26.47%89.87%21.43%25.64%39.29%86.17%162021.7 iResearch I 79.1%86.3%91.0%88.6%91.1%53.2%62.3%47.1%44.6%35.6%40.3%44.2%42.1%38.6%33.3%40.3%33.1%23.5%15.8%8.9%18-24 25-30 31-40 41-50 51-60%0-5 N=1398 2021 7 iClick 172021.7 iResearch I 6 13 6300 400 6 16 6 20 C C 215 173 APP+182021.7 iResearch I 32.8%39.6%59.2%70.2%81.6%N=1398 2021 7 iClick TOP5 19 1 2 3 4202021.7 iResearch I N=1398 2021 7 iClick 1.5%21.4%32.0%35.1%36.5%37.5%38.2%39.8%41.6%0.3%36.2%43.8%46.6%48.5%51.7%53.4%57.0%/4K 212021.7 iResearch I N=1398 2021 7 iClick 18-24 5 51-60 10%70%10-15%48.9%31.9%30.4%23.3%8.9%13.0%22.5%28.1%40.6%62.2%19.4%18.3%17.0%17.8%11.1%11.5%13.9%13.3%12.4%15.6%7.2%13.4%11.2%5.9%2.2%18-24 25-30 31-40 41-50 51-60 PAD IPTV 222021.7 iResearch I VR/AR 53.82%52.29%44.95%VR 59.33%54.74%52.91%52.85%43.90%4K 41.46%VR 56.10%54.47%50.41%46.45%40%36.13%63.23%39.35%AR 39.35%43.90%43.90%50 41.46%41.46%VR 57.32%56.10%51.22%N=1398 2021 7 iClick 232021.7 iResearch I 2020 2020*53 C 0-3 8-7 242021.7 iResearch I 8 V 85%15%46.53%44.08%69.37%66.58%N=1398 2021 7 iClick 252021.7 iResearch I 5G+4K 5G+4K VR 24&5G+4K 5G+4K 262021.7 iResearch I 51 52.5%70.1%62.8%52.5%35.6%28.6%46.0%61.8%50.1%32.2%22.2%21.4%41.0%50.7%41.1%25.7%11.1%14.3%75.54%70.37%69.38%65.35%42.22%57.14%7.2%4.2%12.7%20.8%44.4%35.7%18-24 25-30 31-40 41-50 51-60 60 N=1398 2021 7 iClick 27 1 2 3 4282021.7 iResearch I/APP APP APP 292021.7 iResearch I KOL KOL 14 16 18 1 2 3 302021.7 iResearch I 312021.7 iResearch I/5G 5G 5G 32 IPO 33 2002 3000 400-026-Contact Us 34