2021624_艾瑞咨询_2021H1中国精华产品NPS用户体验研究（37页）.pdf

NPS 20212 1 2 NPS 3 43 iResearch I TOP/01.C 25-34 25-29 58%4 iResearch I 2023 2,803 1,610 1,698 1,881 2,131 2,444 2,803 5.5%10.8%13.3%14.7%14.7%-5%0%5%10%15%-1,000 2,000 3,000 4,000 5,000 6,0002015 2016 2017 2018 2019 2023e%2015-2023 Euromonitor 2019 14.7%5 iResearch I 2020 TOP 53.2%49.3%40.7%40.5%37.0%22.5%22.1%20.0%18.8%17.8%15.0%/6 iResearch I 2019 2019 79.1 68.9 58.6 36.5 30.6 20.8 20.2 20.1 2019-2019&C/7 iResearch I 2021 I-click TGI=/6 N=1,457 2021 I-click TGI=/6 N=1,457 9710410391931271028718-24 25-29 30-34 35 TGI TGI TGI-93100104101 100 1008210895108 TGI TGI TGI-6000 6001-8000 8001-10000 10001-15000 15000 25-29 25-34 8 iResearch I2019 74%65%65%58%54%54%49%26%35%35%42%46%46%51%/2019 8 CBNData N=954 58%9 1 2 NPS 3 410 iResearch I 52%1-3 6 9%22%56%30 30/02.3 11 iResearch I 1-3 52%4-6 32%6 9%1 7%1 1-3 4-6 6 62%61%60%48%38%39%40%52%18-24 25-29 30-34 35 3 3 6 9%2021 I-click N=1,457-3 2021 I-click N=1,45712 iResearch I0%5%10%15%20%25%401-800 2021 I-click 6 N=1,457 200 41%401-800 22%13 iResearch I 2021 I-click 6 N=1,457-400 2021 I-click 6 N=1,457 28%38%21%13%21%41%25%12%400 401-800 801-1200 1201-27%42%22%9%19%41%25%15%22%40%27%11%22%40%23%15%400 401-800 801-1200 1201 18-24 25-29 30-34 35 400 25 14 iResearch I68%36%/9%8%5%32%/10%10%10%2021 I-click 6 N=1,457 56%/30 30 30 30 15 iResearch I 69%39%33%32%30%27%22%20%8%7%7%4%4%/2021 I-click N=1,457 69%16 iResearch I-/2021 I-click N=1,457 17 iResearch I56.1%36.8%46.6%40.4%34.5%13.5%27.8%19.3%14.8%10.3%/56.6%47.6%45.2%29.4%29.8%28.4%23.1%16.3%11.5%11.9%-2021 I-click N=1,45718 1 2 NPS 3 419 iResearch I NPS 35 NPS 46.4 35 NPS 03.NPS/2021 I-click 6 N=1,45720 iResearch I NPS NPS Net Promoter Score/01.NPS 6 0-10 10 0 02.NPS 0 1 2 3 4 5 6 7 8 9 10(NPS)=%-%21 iResearch I46.42021 NPS*NPS 50.7 NPS 40.7 NPS 50.12021 NPS*2021 I-click Temkin 2020 NPS 6 N=1,457 2020 NPS*71 70 6261 44 43 34 NPS 40-51 NPS 46.4 NPS22 iResearch I 2021 I-click 6 N=1,457 53%53%53%55%44%49%52%58%47%2021 NPS-NPS 46 18-24 25-29 30-34 35 46 47 48 36 40 46 53 38%7%7%6%7%8%9%6%5%9%NPS 35 NPS 23 iResearch I/71%32%42%21%2021 I-click N=1,457 41%10%9%6%5%21%6%5%19%16%4%3%27%1%24 iResearch I43%8%6%5%5%21%5%3%22%19%2%2%28%1%33%18%20%9%1%21%10%13%8%6%8%4%20%1%-/2021 I-click N=1,457 43%25 iResearch I43%8%8%4%3%18%4%3%22%18%3%2%29%0%25%8%8%6%16%25%22%13%8%2%3%6%20%3%/-/2021 I-click N=1,457 26 iResearch I38%7%17%4%14%46%4%4%3%3%36%12%6%11%3%33%22%8%3%5%18-24 25-29 30-34 35 27%19%5%4%18%11%1%0%14%15%2%6%13%12%15%0%18-24 25-29 30-34 35-18-24 Z 25-34 35 2021 I-click N=1,45727 iResearch I 01.02./-28 iResearch I-/-29 iResearch I-,()30 1 2 NPS 3 431 iResearch I/&KOL 32 iResearch I Z Z TOP3 Z+25-34&35 33 iResearch I 6 2021.5 N=1,4571.-6-2.-NPS 3.-iClick 34 IPO 35 2002 3000 400-026-Contact Us 36 37