2021519_艾瑞咨询_2021年中国下沉市场-K12教育行业用户研究报告（26页）.pdf

2021-K12 2013 iResearch I1.1 2019 K12 4656.4 10339.3 4652.6 2375.4 26.7 1.4 5.2 16.2 4 iResearch I1.2 2020 7000 2,346 2,727 3,318 3,947 3,355 2850.43290.44591.353043248.22016 2017 2018 2019 20202016-2020 K12 K12 5 iResearch I1.3 1997 2007 201820212001 20131 2 4 3 5 1999 2006 6 iResearch I1.4 GDP 0123456782000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 10 100%K12 1V1 1V1 K12 VIPKID VIPKID 51talk 1V1VIP 1 1 K12 1 1 YY 100 AI AI AI AI K12 1999 K12 K12 1V1 2010 1V1 VIPKID 1V1 K12 7 iResearch I1.5 K12*K12-802 9 iResearch I2.1 2021 I-click?N=688 67.3%61.3%65.4%57.4%78.1%79.5%10 iResearch I2.2 2021 I-click N=422 15.6%67.6%58.5%48.2%31.5%32.0%11 iResearch I2.3 2021 I-click N=395/13.6%62.7%56.4%51.1%12.4%25.3%32.7%12 iResearch I2.4 2021 I-click?/N=422/395 81.6%77.3%55.9%5.6%3.0%2.6%1.9%0.2%44.6%34.7%32.5%27.7%21.3%20.7%19.4%19.1%13 iResearch I2.5 2021 I-click/N=266/293 46.2%33.8%30.0%26.2%21.9%14.8%11.0%40.9%37.7%29.1%23.6%23.2%15.5%14.1%14 iResearch I2.6-2021 I-click N=688 1.2%1.2%0.5%1503 16 iResearch I3.1 6 2021 I-click/N=422/395 34.6%32.7%25.0%23.2%14.0%6.6%34.9%31.0%24.3%16.1%15.7%9.0%17 iResearch I3.2 2021 I-click/N=407/362 60.4%40.1%45.6%34.9%40.9%31.6%67.3%44.4%24.2%32.7%18.5%31.5%10.5%18 iResearch I3.3 2021 I-click N=168 21.3%17.0%12.8%12.8%10.6%10.6%8.5%6.4%19 iResearch I48.6%49.4%65.1%56.3%56.9%3.4 2021 I-click N=688 51.2%62.1%30.7%43.4%32.3%28.8%20.8%37.0%35.8%36.6%5.1%4.5%17.5%8.2%13.6%15.0%12.6%14.8%12.6%17.5%0%20%40%60%80%100%20 iResearch I3.5 2021 I-click N=688 43.9%40.6%37.3%27.6%27.4%25.4%24.7%24.5%21.4%19.0%15.3%14.0%21 iResearch I3.6 K12 22 iResearch I K12 2021.4 N=6881.-K12 K12 2.-iClick 23 IPO 24 2002 3000 400-026-Contact Us 25 iResearch I