202278_艾瑞咨询_2022年中国花胶滋补行业研究报告（33页）.pdf

2022 2022.7 iResearch Inc.2 iResearch I SMS3 iResearch I 84%200 4 iResearch I 2500 135 1800 2100 1400 5 iResearch I 2 1 3 6 1 2 37 iResearch I Policy Social Economy Tech VS VS VS 8 iResearch I 2021-07 2020-05 2020-03 2019-10 10 2016-10 2017-05 2018-12 2019-05 27 9 iResearch I Euromonitor N=800 2022 4-25,974.0 28,228.0 30,733.0 32,189.0 35,128.0 7.3%6.5%5.8%2.1%8.1%2017 2018 2019 2020 20212017-2021%22.0%27.7%34.0%37.7%43.0%30.0 90.0 115.0 156.0 219.0 222.0 2018$30$210 29.8%23.4%13.1%10.8%8.8%5.9%5.9%2.4%2021 10 iResearch I CBNDATA 2020 2021 Ipsos 90 80%14.2%17.1%19.2%23.2%27.2%32.1%2017 2018 2019 2020 2021e 2022e2017-2022%50.0%36.0%28.0%26.0%19.0%8.7 8.8 8.8 8.9 8.8 8.76 6.1 6.2 6.36.66.900 95 90 80 70 70 90 TOP1 41%TOP2 28%72.0%64.0%56.0%2018 2019 20202018-2020%28.0%36.0%44.0%2018 2019 20202018-2020%11 iResearch I36112346 6228=50 TGI TGI TGI TGI=100 TGI 100 TGI 105 TGI 10 20112021 2016 90.0%10.0%2020 65.0%35.0%2021 90%65%2011-2021 12 iResearch I=+21 5 5 13 iResearch I vs Z 14 iResearch I 1-90 2 90-2020 3 2020 202015 iResearch I vs 715 2022/6/17 231 2022/6/17 16 iResearch I 50 30*7+VE 84.0%54.2%11.1%1.5%1.52 0.91 0.45 0.33 0.27 VE mg/100g 230.0 19.8(mg/100g)0.2%4.8%18.8%0.0%17 iResearch I Q No.1 84%1.3 1.5 8-12 18 1 2 319 iResearch I 2020-2025 2025 232 2020-2025 9 1527498512465.0%74.4%85.0%45.5%-200204060800501001502002501 2 3 4 5 62020-2025 73.7%2020 2023e 2021 2024e 2022e 2025e%779010914018423216.5%20.8%28.2%31.7%25.9%0200601201802403001 2 3 4 5 62020-2025 2020 2021 2024e 2022e 2023e 2025e%20 iResearch I17 36 65 22 61 65 69 69 129 150 245 329 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 20202009-2020 5 2014 2012 2018 2011-2012 2012-2014 2017-2018 21 iResearch I38.0 38.0 15.0 8.0 2025%+%+vs 2025 50%11.9 16.9 24.3 35.1 46.3 53.5 88.1 83.1 75.7 64.9 53.7 46.5 2020-2025 2020 2021 2023e 2022e 2024e 2025e22 iResearch I iResearch I20-25 18.8%26-30 27.5%30-35 26.4%35-40 14.9%40-44 7.5%45-54 4.0%55 0.9%2022 35 N=1796 2022 4-N=800 2022 4-1987 TGI TGI=100 TGI 100 TGI 105 TGI 58%TGI=117 67%500 01 02 58%TGI=106 7%TGI=117 03 39%TGI=105 24%TGI=109 10%TGI=109 2022 23 iResearch I 2022 Z 2021 2017 KOL 2017 2021 2021 960+2022 2021 iSEE 2021 24 iResearch I 2 1+=3 425 1 2 326 iResearch I 01 0203 1.2.3.27 iResearch I26.3%29.1%35.6%2018 2019 20202018-2020%3,948 4,133 4,210 4,501 4,813 4.7%1.9%6.9%6.9%-20%-10%0%15,00110,0012016 2017 2018 2019 20202016-2020%28 iResearch I CBNDATA 2022 N=800 2022 4-/93.1%42.6%32.8%24.1%2022%92%8%MA T 2022 2.5 18%65.4%32.7%1.9%/%41.0%26.0%90 80%84%0.2%/55%/%60%85.0%15.0%29 iResearch I N=800 2022 4 N=800 2022 4-72.3%70.3%68.7%53.7%49.8%0.5%*%/SPA 30/360 U&A CEM-KPI ROI TMICisv TMIC isv TMIC 31 2002 3000 400-026-Contact Us 32