202259_艾瑞咨询_2022年中国儿童健康成长白皮书（100页）.pdf

合 布logo 2022.5 iResearch Inc.2 iResearch I 2.5 SMS 3 1 2 3 44 2021 10 5 15 5 iResearch I 3-18 2022 14=1 1 1=1 1 1 iclick 3-18 29 12006017 iResearch I iResearch I 2021 2.5 3-18 2022 3 2021 2021 2.5 4805.21 1.08 5018.44 2605.03 1311.81 2021 2021 19.6%44.0%20.4%16.0%0.48 1.08 0.50 0.26 0.13 8 iResearch I20212021 7 20 2013-2021 1640 1687 1655 1786 1723 1523 1465 1200 1062 1354 30.0%40.0%43.0%45.0%51.0%50.0%59.5%57.1%43.0%2013 2014 2015 2016 2017 2018 2019 2020 2021 2022e%2016 2014 2021 9 iResearch I 70 90 3-18 N=1200 N=400 N=400 N=400 2022 4 3-6 6-12 12-18 45.5%54.5%80 90 78.0%22.0%80 90 36.8%63.2%70 80 14.8%85.3%17.3%82.8%18.0%82.0%17.0%26.5%51.0%5.5%13.5%22.5%59.3%4.8%19.3%32.0%44.5%4.3%3-18 10 iResearch I 3-18 N=1200 N=400 N=400 N=400 2022 4 3-18 21.5%20.5%11.0%10.8%9.0%7.8%5.8%5.5%3.8%2.8%1.5%0.3%23.5%18.0%13.5%10.0%8.0%7.3%6.8%4.5%3.0%2.5%1.8%1.3%19.8%15.8%14.5%10.0%9.0%8.0%7.0%5.8%4.8%2.5%2.3%0.8%3-6 6-12 12-1811 iResearch I IT 3-18 N=1200 N=400 N=400 N=400 2022 4 3-18 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N=400 N=400 N=400 2022 432 iResearch I 3-18 N=1200 N=400 N=400 N=400 2022 4 26.4%17.3%14.8%,7.0%,21.6%,45.0%,26.4%,10.8%,33.1%,38.8%,17.3%,11.3%,36.6%,37.3%,14.8%33 1 2 3 434 3501 36 iResearch I iResearch I 06 2020 52.7%6 14.3%35.6%71.1%80.5%/27%38%39.5%3-18 N=1200 N=400 N=400 N=400 2022 4 2020 14.3%35.6%71.1%80.5%52.7%6 12022/27.0%38.0%39.5%3-66-12 12-18%37 iResearch I 15 2022 15/38 iResearch I 31 2 0-300 300-600 600 3902 40 iResearch I iResearch I 03 1218 2019 2.8%68%03 1218 41 iResearch I 101642 iResearch I 01 02 03 4303 44 iResearch I iResearch I 3/4 20192020 24%17.3%18.3%15.0%9.0%18.3%13.8%11.5%32.0%22.5%17.3%/3-6 6-12 12-18 2019-2020 3-18 N=1200 N=400 N=400 N=400 2022 4 2020 10%1.9-3.3%30%7.6-8.6%40%10.9-12.5%2022 45 iResearch I 01 02 03 04 46 iResearch I 0104 03 02 4704 48 iResearch I 3-18 N=1200 N=400 N=400 N=400 2022 4 46.8%39.0%35.8%34.3%24.0%22.3%21.3%36.5%39.5%41.5%36.3%26.3%22.0%24.0%35.0%36.8%36.8%32.0%30.5%24.5%28.0%/3-6 6-12 12-18 2022 46.8%41.5%/36.8%49 iResearch I 01 0203 04/50 1 2 3 451 520153 iResearch I/3-18 N=1200 N=400 N=400 N=400 2022 4 3-6 6-12 12-18 53.5%52.0%50.0%44.5%42.3%41.0%40.3%35.0%34.8%32.3%/43.8%42.0%41.8%37.8%37.3%36.3%33.8%31.0%25.5%24.8%/52.8%46.8%46.3%43.5%43.3%41.8%41.0%34.3%31.8%30.3%/54 iResearch I 3-18 N=1200 N=400 N=400 N=400 2022 4 54.0%50.0%46.0%36.8%36.8%36.3%31.0%28.8%/44.8%42.0%41.3%34.5%34.0%33.5%33.0%29.5%/55.8%44.8%44.5%42.0%35.5%31.0%30.8%26.8%/3-6 6-12 12-1855 iResearch I/3-18 N=1200 N=400 N=400 N=400 2022 4 66.3%62.0%57.3%48.0%47.5%37.0%/57.3%56.5%44.5%42.3%40.0%34.8%/62.5%59.0%58.0%52.8%43.5%36.3%/3-6 6-12 12-18 56 iResearch I 15.5%61.4%19.3%3-18 N=1200 2022 4 87.9%86.2%78.6%60.8%84.5%11.6%3.9%15.5%14.1%24.5%49.1%12.3%61.4%80.7%10.4%8.9%19.3%87.1%69.5%51.9%48.5%26.8%57 iResearch I 1/3 N=500 N=187 N=210 N=103 2022 4 84.0%81.3%66.8%56.1%51.3%82.4%69.5%67.1%62.9%57.6%72.8%60.2%57.3%53.4%52.4%3-6 6-12 12-1858 iResearch I 2/3 N=500 N=187 N=210 N=103 2022 4 86.6%87.1%73.8%89.8%98.1%82.5%95.7%93.3%89.3%3-6 6-12 12-18 59 iResearch I 1 C 50.9%2 50.8%3 48.8%4 48.0%5 47.6%6 44.5%7 42.1%8 40.5%3/3 C C 3-18 N=1200 N=400 N=400 N=400 2022 4 C C C 7 60 iResearch I 1/2 N=339 N=98 N=138 N=103 2022 4 91.8%53.1%79.7%61.6%80.6%63.1%3-6 6-12 12-1861 iResearch I 2/2 N=339 N=98 N=138 N=103 2022 4 73.5%67.4%56.3%82.7%71.7%74.8%79.6%71.0%67.0%3-6 6-12 12-18 62 iResearch I 1/2 N=277 N=93 N=111 N=73 2022 4 86.0%76.3%83.8%77.5%75.3%67.1%3-6 6-12 12-18 63 iResearch I 2/2 N=277 N=93 N=111 N=73 2022 4 93.5%94.6%87.7%88.2%89.2%65.8%89.2%87.4%78.1%3-6 6-12 12-18 64 iResearch I N=500 N=187 N=210 N=103 N=277 N=93 N=111 N=73 N=339 N=98 N=138 N=103 2022 4 95.7%98.1%93.2%3-6 6-12 12-1895.7%97.3%82.2%3-6 6-12 12-1888.8%80.4%77.7%3-6 6-12 12-1865 iResearch I 3-18 N=1200 N=400 N=400 N=400 2022 4 23.0%23.3%25.3%62.5%57.8%50.0%14.5%19.0%24.8%3-6 6-12 12-18 19.5%16.0%22.5%62.3%53.5%45.8%18.3%30.5%31.8%3-6 6-12 12-18 18.5%20.0%25.3%71.5%65.5%58.8%10.0%14.5%16.0%3-6 6-12 12-18 66 iResearch I/3-18 N=1200 N=400 N=400 N=400 2022 4 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