2023322_艾瑞咨询_中国教育行业市场需求洞察报告——成人篇（56页）.pdf

2023.3 iResearch Inc.2 3 iResearch I SMS 4 1 2 3 4 55 iResearch I iResearch I 18/)/18 6 iResearch I 2022 2022 7 iResearch I iResearch I44.555.566.52018.12018.42018.72018.102019.12019.42019.72019.102020.12020.42020.72020.102021.12021.42021.72021.102022.12022.42022.72022.10(%)2019 6%2018-2022 2 5.1%2020 6%2022 6%2022.12 2022.11 0.2%8 iResearch I iResearch I304320341359374384387395421 42843 46 48 50 51 525458667080 819096102109100 1021231422012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2003-2017 2019 1410151018562285273431853548178822762743327839614825541734693637400354616334855687783252375751188800674610774138492007 2009 2011 2013 2015 2017 2019/2012-2021 2007-2019 9 iResearch I 2017 1 290 60%2022 300 60%2019 4+1+X 2019 9 2022 100 100 360 1+X 5 2020 11 2021 3“”2035 2021 3 2022 12 10 1 2 3 4 511 iResearch I iResearch I 42.3%38.4%36.0%N=1200 2023 1 N=1200 2023 1 6.8%7.8%13.6%14.3%18.1%25.3%26.3%28.9%36.0%38.4%42.3%5()1()3.3 3.2 5()1()12 iResearch I N=1200 2023 1 13 iResearch I iResearch I N=1200 2023 1 N=1200 2023 1/22.4%58.0%17.0%1.8%0.8%28.8%57.3%12.1%1.5%0.3%14 iResearch I N=1200 N=588 N=612 2023 1/49.0%37.9%37.4%36.6%28.2%18.7%12.2%11.1%/65.1%47.6%37.6%36.7%14.3%10.5%9.4%8.7%/15 iResearch I 61.6%32.8%25.0%23.3%N=1200 N=588 N=612 2023 1 14.3%32.5%52.9%53.2%13.1%14.5%35.3%69.6%61.6%32.8%25.0%23.3%16 iResearch I N=1200 N=588 N=612 2023 1 0-3 4-5 6-8 9-10*17 1 2 3 4 51819 iResearch I GRE GMAT BEC N=280 N=191 N=89 2023 145.0%40.7%30.7%22.5%18.2%15.7%2.9%TOP1TOP2TOP TOP1TOP2TOP20 iResearch I iResearch I N=280 2023 1 N=280 2023 1,87.9%,12.1%NO.1/NO.2 NO.3 21 iResearch I iResearch I/N=280 2023 1 N=168 2023 1,60.0%,40.0%58.9%47.0%38.7%29.2%26.8%19.0%18.5%17.3%22 iResearch I iResearch I N=111 2023 1 N=111 2023 1,60.4%,22.5%,17.1%9.9%20.7%24.3%25.2%31.5%40.5%41.4%62.2%2324 iResearch I 985 211 N=393 N=313 N=80 2023 162.1%18.3%7.6%6.9%3.3%1.8%/TOP1TOP2TOP1TOP2TOP TOP25 iResearch I iResearch I 95%N=393 2023 1 N=393 2023 1,95.2%,4.8%57.3%50.4%40.2%39.9%21.4%13.5%12.2%11.5%26 iResearch I iResearch I 61.1%56.3%55.8%48.8%N=393 2023 1 N=240 2023 1,61.1%,38.9%56.3%55.8%48.8%31.7%22.1%15.8%15.4%13.8%27 iResearch I iResearch I 45.1%N=153 2023 1 N=153 2023 1 48.4%44.4%36.6%32.7%31.4%18.3%13.7%13.1%,45.1%,39.9%,15.0%28 iResearch I iResearch I44.7%32.0%12.7%10.7%N=244 N=205 N=39 2023 1 N=244 N=205 N=39 2023 1 13.1%54.5%19.7%7.0%5.7%1 2 3 4 29 iResearch I iResearch I,86.9%,13.1%(),58.2%(),41.8%/N=244 N=205 N=39 2023 1 N=244 N=205 N=39 2023 1 3031 iResearch I IT N=739 N=311 N=428 2023 1 52.6%20.0%14.1%10.3%3.0%TOP TOP TOP1TOP2TOP1TOP232 iResearch I iResearch I 63.7%51.1%36.8%N=739 2023 1,57.8%,42.2%63.7%51.1%36.8%32.8%21.3%19.9%12.6%11.9%N=427 2023 133 iResearch I iResearch I 63.2%57.6%48.6%N=389 2023 1 N=389 2023 1 29.0%24.4%13.4%13.4%6.7%6.4%4.4%2.3%10.8%11.1%11.6%32.4%48.6%57.6%63.2%/34 iResearch I iResearch I-1.87 N=104 2023 1 N=104 2023 1 29.9%70.1%87.4%/5.8%17.3%25.0%27.9%32.7%66.3%87.5%83.7%64.4%29.8%*1.87 35 iResearch I iResearch I-3 N=104 2023 1 N=104 2023 1 66.7%62.7%67.7%14.9%25.4%25.8%13.8%10.4%6.5%4.6%1.5%0 1 2-3 4 11.5%20.9%3.2%36.8%31.3%48.4%26.4%22.4%19.4%9.2%13.4%9.7%16.1%11.9%19.4%1 2 3 4 36 iResearch I iResearch I-26.4%31.8%31.8%22.7%N=148 2023 1 N=22 2023 1 26.4%14.9%14.2%12.8%12.2%8.1%8.1%/31.8%31.8%22.7%4.5%4.5%/37 iResearch I-N=170 N=56 N=114 2023 1 68.2%59.4%55.9%35.9%15.3%10.6%5.9%5.3%/TOP1TOP2TOP1TOP2TOP TOP38 iResearch I iResearch I N=76 2023 1 N=76 2023 1 64.5%43.4%36.8%/21.1%28.9%32.9%38.2%47.4%60.5%/3940 iResearch I 22.3%18.7%15.3%N=300 N=84 N=216 2023 1 22.3%18.7%15.3%11.0%10.7%7.7%6.3%4.7%3.3%/TOP1TOP2TOP1TOP2TOP TOP41 iResearch I iResearch I N=300 2023 1 N=300 2023 1,56.0%,44.0%65.0%31.3%28.0%26.7%42 iResearch I iResearch I 51.2%50.0%45.3%N=300 2023 1 N=86 2023 1,28.7%,71.3%51.2%50.0%45.3%34.9%20.9%18.6%14.0%12.8%43 iResearch I iResearch I N=214 2023 1 N=214 2023 1 3.3%10.7%15.9%18.2%30.8%39.3%41.1%63.1%,60.3%,20.1%,19.6%44 1 2 3 4 545 iResearch I 46 iResearch I OMO/+47 iResearch I 48 1 2 3 4 549 iResearch I 2023 1=1 1 1 1 iclick/30 120050 iResearch I,49.10%/,50.9%18-30 N=1200 2023 1 64.8%6.5%23.3%5.4%21.5%33.7%15.4%12.2%6.9%4.8%2.9%2.7%18-20 21-25 26-30 31-35 36-40 41-45 46-50 51 32.1%34.4%33.5%,54.70%,45.3%51 iResearch I N=588 2023 1 44.6%45.8%8.9%0.8%/13.4%14.1%27.0%25.9%19.6%985 211 0.2%0.9%1.0%1.0%1.4%1.7%2.7%2.7%3.1%4.8%5.1%5.3%6.3%7.0%10.5%13.1%15.8%17.5%/52 iResearch I/N=612 2023 1 12.0%26.6%55.2%6.2%22.8%15.0%28.4%21.7%12.1%0.7%1.4%1.4%2.2%2.4%2.5%2.5%2.5%3.1%4.0%4.3%5.2%5.6%6.0%7.1%8.7%8.9%9.0%10.5%11.9%/IT/3.1%10.5%14.6%20.6%51.2%/0.6%4.0%37.4%58.0%/6.3%19.7%19.7%30.6%19.0%4.7%2 1-2 8001-1 5001-8000 3001-5000 300053 IPO 54 2002 3000 400-026-Contact Us 55