20201015_艾瑞咨询_2020年中国游戏IP价值案例研究报告—阴阳师（33页）.pdf

IP 20202 iResearch I 2019 2939,3 17.1%6.6 PC 4.0 IP IP 2019 8335.0 IP 1093.5 IP SMS IP 2.1 702.2 3 1 IP 2 IP 3 IP44 iResearch I2020 2019 2884.8 17.1%2018 2019 1.PC PC 2.3.2020 1,435.4 1,791.2 2,355.2 2,463.9 2,884.8 3,324.7 3,777.3 4,236.9 4,697.7 29.9%24.8%31.5%4.6%17.1%15.2%13.6%12.2%10.9%2015 2016 2017 2018 2019 2020e 2021e 2022e 2023e2015-2023%5 iResearch I2020 1.PC PC 2.3.2020 45.8%33.9%30.0%27.1%23.3%21.4%20.8%21.4%21.9%15.1%9.0%6.8%6.1%4.2%3.5%3.0%2.6%2.3%39.2%57.1%63.2%66.8%72.5%75.1%76.2%76.0%75.8%0%10%20%30%40%50%60%70%80%90%100%2015 2016 2017 2018 2019 2020e 2021e 2022e 2023e2015-2023 PC PC PC PC PC PC 2018 H5 PC PC 6 iResearch I2020 2019 6.6 CNNIC 44 2019 6 8.47 77.92%Usertracker 4.5 4.5 4.1 4.1 4.0 3.9 3.8 3.8 3.7 4.6 5.2 6.0 6.3 6.6 7.2 7.6 8.1 8.4 8.8%-1.5%-8.5%-0.5%-2.2%-1.9%-1.5%-1.3%-1.2%11.2%14.3%15.7%3.8%6.1%8.2%6.3%5.5%4.0%2015 2016 2017 2018 2019 2020e 2021e 2022e 2023eUserTracker-2015-2023 PC PC%7 iResearch I2019 TOP30IP IP IP IP IP IP IP 8 IP IP IP IP IP IP IP IP 1 11 21 2 12 QQ 22 Fate/Grand Order 3 13 4 23 4 14 24 5 15 25 6 16 26 7 QQ 17 OL 27 3 8 18 28 9 19 29 MU 10 20 30 2019 TOP308 1 IP 2 IP 3 IP49 iResearch I IP 2005-2013 2016-2013-2016 IP IP IP 2 MT IP+IP IP IP IP IP MT PC 2016 IP+IP IP IP 3 10 iResearch I IP-IP 2019 8335 2020 IP IP IP 1.2.3.2020 2,380.7 3,376.6 4,773.4 6,117.7 8,335.0 10,624.5 13,217.1 15,892.4 41.8%41.4%28.2%36.2%27.5%24.4%20.2%2015 2016 2017 2018 2019 2020e 2021e 2022e2015-2022%11 iResearch I iResearch I IP-IP IP 2017 2019 IP IP 2019 2020 IP 1 2 2017-2022 65.0 74.4 101.5 121.6 138.2 164.9 2017 2018 2019 2020e 2021e 2022e IP 2017-2022 747.0 856.0 992.0 1,070.0 1,216.0 1,402.0 2017 2018 2019 2020e 2021e 2022e IP12 iResearch I IP IP IP IP IP IP IP:IP IP IP 13 iResearch I IP IP IP IP IP IP IP IP IP IP IP IP IP IP 14 iResearch I IP IP IP/+/+x UT 14 15 iResearch I iResearch I IP 2020 IP IP7%IP 2020,26%,17%,14%,13%,7%,23%IP IP 7%IP IP IP IP IP IP 16 iResearch I IP IP IPIP IP IP 3 3 3 IP 17 1 IP 2 IP 3 IP418 iResearch I IP 2016 6 3D RPG IP IP IP 2020 IP 3D RPG:Onmyoji Idol Project ONMYOJI ONMYOJI IP 1/8 4/15 BLEACH 6/12 7/15 4/16 SONY Xwalkman 1 X 5/14 X 5/18 X 8 8/20 X 4/22 6/1 X 6/18 X 8/28 X 8/5 8 IP 7/15 5/21 8 KEEPPLEY 8 X 8 IP 19 iResearch I IP IP IP IP IP IP IP IP 2 ONMYOJI 19 20 20 iResearch I IP-IP RPG MOBA+IP IP IP IP TOP10 4 CCG Q:OnmyojiIdol Project 21 iResearch I IP 1.6 Usertracker IP 1300+IP IP IP 6700+/IP IP IP 1.6+IP IP 22 iResearch I IP IP IP Usertracker IP 59.3%60.4%69.3%24 55.4%44.6%48 23.3#172.523 iResearch I IP-IP IP IP 4000 2 3 IP 24 iResearch I IP-IP IP IP IP 1 T IP IP IP IP 2.5 2.5 2 IP 25 iResearch I IP+IP 26 iResearch I IP IP IP*IP IP IP IP IP IP X+IP IP/(/)/27 iResearch I IP 702.2 IP IP IP 702.2 IP IP IP IP IP 702.2 IP33.7%IP 66.3%1.2.IP IP 626.5 60.5 15.3 28 1 IP 2 IP 3 IP429 iResearch I IP IP IP IP IP IP IP IP IP IP IP IP IP IP 30 iResearch I IP IP IP IP IP IP IP/IP IP IP IP IP IP IP IP IP IP IP/IP 31 Keep Learning 400-026-2099 32