202358_艾瑞咨询_2023年中国网络招聘行业市场发展研究报告(46页).pdf
2023.5 iResearch Inc.22023.5 iResearch I Z C AI 2022 2022 GDP 3 AI 2022 97 134 K 16-24 2022 9.2%175 PC 6-8 TOP3 APP SMS 3 1 2 3 4 542023.5 iResearch I-2022 1.2.3.4.5.6.7.-1 2-100 3 4-5 6-7-2023-2025 2025 50 202252023.5 iResearch I 2023.5 iResearch I64745 70474 78031 83217 88345 364835 380671 383562 451544 483165 489701 535371 551974 614476 638698 6.7%6.0%2.2%8.4%3.0%2018 2019 2020 2021 20222018-2022 GDP GDP%8.9%8.4%6.8%16.8%11.7%8.8%7.1%18.2%7.4%6.2%5.7%2.8%9.6%3.6%2018 2019 2020 2021 20222018-2022%-2022 GDP 3 7.4%3.8 2023 GDP 5%31 2023 GDP 5.6 2022 62023.5 iResearch I 2023.5 iResearch I17.7%17.7%17.9%18.6%18.1%63.8%63.6%63.3%62.5%62.0%17.8%18.0%18.7%18.9%19.8%78653 789857839278024 2018 2019 2020 2021 20222018-2022 0-15 16%16-59 60%60%3779383340024183443045.7%48.1%51.6%54.4%57.8%2017 2018 2019 2020 20212017-2021%-2022 61 16-59 87556 62%2021 0.5 2019-2022 4430 57.8%2025 10%2022 72023.5 iResearch I 2023.5 iResearch I-AI+AI AI 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2022.12mUserTracker-2022 APP%2022 2 1 2 APP 3 12.7 6 7726.3 2023 Usertracker 172023.5 iResearch I 30%2022 3 APP 30%5-7 7 81.0 10.7%Usertracker 59.4 61.6 73.1 67.4 69.7 73.2 81.0 76.6 71.3 67.6 59.8 47.9 57.7%60.0%-35.7%-32.0%-10.0%-6.8%-14.2%-8.9%-9.3%-12.0%-18.3%-26.7%-9.0%3.6%18.7%-7.7%3.3%5.1%10.7%-5.4%-6.9%-5.2%-11.6%-19.9%2022.01 2022.02 2022.03 2022.04 2022.05 2022.06 2022.07 2022.08 2022.09 2022.10 2022.11 2022.12mUserTracker-2022 APP%182023.5 iResearch I TOP3TOP3 APP0510152025303540452022.01 2022.02 2022.03 2022.04 2022.05 2022.06 2022.07 2022.08 2022.09 2022.1 2022.11 2022.12Boss 32.8 32.5 37.2 33.3 34.0 36.8 43.8 42.0 40.0 39.0 34.2 27.0 14.3 16.1 20.1 19.6 20.2 19.5 19.6 18.8 17.4 16.4 14.6 11.6 7.4 8.3 10.0 9.3 10.3 11.6 11.9 10.5 9.0 7.8 7.0 5.8mUserTracker-2022 APP TOP3mUserTracker 2022 APP TOP3 BOSS BOSS 7 BOSS 6 Usertracker 192023.5 iResearch I 2022 APP 3 4 7-10 2022 3 0.26 Usertracker 102.4 93.0 106.3 103.6 99.0 94.7 109.7 105.1 103.4 105.1 98.8 84.5 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2021 20222017-2022%5.4 5.5 5.3 5.1 5.0 5.0 5.1 5.1 4.9 4.9 5.0 5.1 5.3 5.5 5.8 6.1 5.9 5.5 5.4 5.3 5.5 5.5 5.7 5.5 1 2 3 4 5 6 7 8 9 10 11 12 2021-2022 2021 2022-+10762022 1076 5.6%2021 0.5 2022 16-24 15%3 2022 2020 2021 12.7 13.1 13.6 13.6 13.8 15.4 16.2 15.3 14.6 14.2 14.3 14.3 15.3 15.3 16.0 18.2 18.4 19.3 19.9 18.7 17.9 17.9 17.1 16.7 1 2 3 4 5 6 7 8 9 10 11 12 2021-2022 16-24 2021 2022282023.5 iResearch I 2023.5 iResearch I-2022 3-4 69.6%64.9%63.6%61.6%2022 69.6%64.9%63.6%61.6%47.0%44.5%39.9%29.7%28.6%20.6%14.5%2022 3-4 51 78 126 121 137 352 689 77 95 96 129 157 234 53.3%61.6%-4.0%13.3%157.6%95.6%23.1%1.6%33.9%22.3%48.8%2016 2017 2018 2019 2020 2021 20222016-2022%292023.5 iResearch I 2023.5 iResearch I-2022 TOP5 35 35 66.2%40.7%18-30 31-35 N=2117 2023 3 iclick TGI=/*100 N=1484 18-30 31-35 36 N=896 292 296 2023 3 iclick 2022 6.4%2 3 4 52022 TOP51 35 40.7%18-30 TGI=104 37.1%18-30 TGI=110 34.4%18-30 TGI=107 66.2%31-35 TGI=105/36 TGI=104302023.5 iResearch I 2023.5 iResearch I14.8%18.8%17.9%8.1%14.1%12.7%2020 2021 20222020-2022(%)(%)-2022 2022 12.7%2021 1.4%2023 1/4 60%74%2020-2022 2022 2023 2023 3 iclick N=2117 N=2117 2023 3 iclick 74.0%60.3%46.9%41.8%35.7%33.2%31.7%18.7%16.7%7.0%2023 23.6%29.6%27.3%19.6%312023.5 iResearch I 2023.5 iResearch I54.9%52.5%47.0%40.7%40.6%33.2%30.7%-55%52.5%NPS 51Job NPS 51Job N=2117 2023 3 iclick NPS Net Promoter Score,NPS.N=2117 51Job N=795 N=257 2023 3 iclick/22.18 16.61 16.18 51Job NPS TOP5/322023.5 iResearch I 2023.5 iResearch I52.6%44.7%40.3%34.5%33.7%32.8%31.0%26.8%26.6%HR/-TGI=111TGI=106 TGI=/*100 N=1163 2023 3 iclick*N=1154 N=524 2023 3 iclick 62.8%55.2%45.8%34.1%31.5%28.2%73.9%*52.9%43.1%51Job 38.0%31.1%30.2%AI 29.6%18-30 55%TGI=106 33 1 2 3 4 5342023.5 iResearch I 2023.5 iResearch I-RPO HRTPS AI AI Z N=1555 N=589 2023 3 iclick RPO SaaS HKSE:1756 2020|73.6%66.8%54.7%TOP3 2022 11 2022 HR 71.8%69.8%60.8%TOP3 352023.5 iResearch I-2022 AI 2022 AI 17,225 267,805 80 2022 1,783 2,691 2,039 2022 5,557 5,000 30 2022362023.5 iResearch I 2023.5 iResearch I-2022 1 2023 50 2022 2022 Q1 1 Q2 2.5 90%Q3*30%Q4 Q1 2023 50 2022 22 200 CPQL 37 1 2 3 4 5382023.5 iResearch I 2023.5 iResearch I22.2%2.2%2.9%3.9%13.7%3.5%9.4%9.8%24.3%55.8%70.3%62.9%59.8%49.1%15.5%31.6%21.8%41.4%45.5%25.0%OECD 60-64%65-69%-2022 2 65+392023.5 iResearch I 2023.5 iResearch I7.9 9.9 11.6 7.0 8.7 10.3 6.1 7.7 9.2 2021 2023 2025-2022 2025 3.7 69.4%27.27%23.08%22.45%/2023 TOP3%79%14%7%2023 3.7402023.5 iResearch I 2023.5 iResearch I-2021 1-2 LinkedIn Why Your Employer Brand Matters 2021-EVP 200%2 Z 1997-2012 51%51%49%Y/1985-1996 56%55%53%X 1964-1984 55%54%52%1946-1963 52%51%47%412023.5 iResearch I-C 1.AI VIP 2.B N=1507 2023 3 iclick-AI B 35%32%HR/422023.5 iResearch I-AI AI AI AI 2 python 432023.5 iResearch I-4 RPO/BPO-BPO/SaaS 44 2002 3000 400-026-Contact Us 45