202019_艾瑞咨询_2019年中国移动端新闻资讯头部用户内容消费洞察报告（48页）.pdf

2019&2 iResearch I 2021 933.3/5-10 3C+3 iResearch I+APP+APP+APP4 iResearch I18.0%38.1%23.8%10.5%9.7%/(%)CNNIC 44 5.8%14.1%6.5%5.3%7.7%12.6%20.8%14.1%13.0%500 501-1000 1001-1500 1501-2000 2001-3000 3001-5000 5001-8000 8000(%)44 2019 6/5000 2019 6 80.3%44 5 1 2 3 4+56 iResearch I 2018 47.2%464.7 86%2018 400.2 2017 50.1%86.1%2021 20%PC 72.1 189.1 266.6 400.2 565.8 752.3 933.3 157.0 220.9 315.8 464.7 642.1 833.1 1014.9 162.3%41.0%50.1%41.4%33.0%24.1%45.9%85.6%84.4%86.1%88.1%90.3%92.0%2015 2016 2017 2018 2019e 2020e 2021e2015-2021%7 iResearch I iResearch I60000650007000075000800008500018.1 18.6 18.11 19.4 19.9mUserTracker-2018 1-2019 9 APP UserTracker.2019.9 UserTracker.2019.9 mUserTracker 2018 2019 9 APP 2019 9 4.9%4.9%13.9%2.8%7.2%050001000015000200002500030000350004000018.1 18.6 18.11 19.4 19.9mUserTracker-2018 1-2019 9 APP 8 iResearch I iResearch I010020030040050060070018.1 18.6 18.11 19.4 19.9mUserTracker-2018 1-2019 9 APP UserTracker.2019.9 UserTracker.2019.9 2018 2019 9 12.7%3/4/4 11.4%12.7%01234518.1 18.4 18.7 18.10 19.1 19.4 19.7mUserTracker-2018 1-2019 9 APP 9 iResearch I APP 36Kr APP QQ APP+2019 10 iResearch I LBS LBS/2019 11 iResearch I 5G AI VR/AR AI 5G VR 1 2 2019 12 1 2 3 4+513 iResearch I27.5%N=2389 2019 12+APP 40.0%56.3%53.2%33.0%/81.6%83.4%15.4%51.6%45.5%48.8%41.7%37.8%40.9%41.7%66.0%39.9%38.3%27.2%14 iResearch I iResearch I N=2389 2019 12+APP N=2389 2019 12+APP+APP 51.2%26-35 48%36-45 25.2%19-25 19.5%,51.2%,48.8%2019 18 0.6%19-25 19.5%26-35 48.0%36-45 25.2%46-55 5.9%55 0.8%2019 15 iResearch I iResearch I N=2389 2019 12+APP N=2389 2019 12+APP+83.4%15.4%10.3%43.9%15.6%5.4%10.2%83.4%15.4%1.2%83.4%15.4%2019 16 iResearch I iResearch I N=2389 2019 12+APP 2018 N=2389 2019 12+APP+APP 47.4%2019 1 25 2000 2000-5000 5000-1 1 78.6%27.6%25.0%47.4%2019 6.5%14.9%27.8%17.7%17.9%8.1%7.1%2000 2001-5000 5001-8000 8001-10000 10001-15000 15001-20000 20000 2019 45.5%33.1%17 iResearch I iResearch I N=2389 2019 12+APP N=2389 2019 12+APP+APP 48.8%41.7%37.8%34.1%28.9%25.0%20.2%17.5%15.3%13.7%7.3%/KTV/2019 2019 18 1 2345+19 iResearch I iResearch I28.1%31.7%39.8%25.5%39.6%25.4%57.2%32.6%16.0%7.5%3.7%/2019 N=2389 2019 12+APP N=2389 2019 12+APP 6:00-8:00 8:00-10:00 12:00-14:00 18:00-22:00 1.9%20.9%32.2%18.0%36.3%10.8%12.0%32.6%44.8%30.5%2019 20 iResearch I iResearch I N=2389 2019 12+APP N=2389 2019 12+APP 69.6%2-5 5-10 10-30 0.8%12.0%38.4%32.9%15.9%1 1-5 5-10 10-30 2019 2.1%1.8%15.6%10.8%39.4%15.5%14.7%1 1 2-6 1 2-5 5-10 10 2019 5-10 21 iResearch I iResearch I N=2389 2019 12+APP N=2389 2019 12+APP 87%56.8%87.1%56.8%45.4%30.7%17.2%14.8%1.1%2019 81.5%66.0%44.2%37.1%33.6%26.8%9.7%4.1%2019 22 iResearch I iResearch I55.5%53.1%48.3%41.9%34.9%29.9%26.2%0.5%APP 2019 N=2389 2019 12+APP N=2389 2019 12+APP 55.5%53.1%60.5%59.1%56.6%29.3%16.2%4.3%/2019 23 iResearch I0.01.02.03.04.0 2019+75.1%N=2389 2019 12+APP24 iResearch I 4.2 N=2389 2019 12+APP 2019 25 1 2 3 4+526 iResearch I iResearch I 22.8%40.0%6.2%27.0%2.0%1.6%0.5%2019 N=2389 2019 12+APP N=2389 2019 12+APP 40%27%58.8%53.2%58.8%53.2%32.0%31.1%23.3%13.1%12.9%1.5%2019 62.8%27%27 iResearch I iResearch I N=2389 2019 12+APP N=2389 2019 12+APP 49%27.5%27.2%25.7%24.6%21.8%17.6%15.1%6.6%5.2%2019 49.0%36.3%33.2%27.0%27.0%25.0%22.2%19.4%19.0%17.3%14.8%5.5%3C 2019 TOP3 28 iResearch I 56.3%40.9%41.7%29.8%N=2389 2019 12+APP 56.3%41.7%40.9%29.8%29.0%13.9%13.3%8.0%2019 29 iResearch I 3C 40%52.7%23.8%N=2389 2019 12+APP 52.7%43.3%3C41.3%40.9%26.7%23.8%2019 30 iResearch I iResearch I N=1260 2019 12+APP N=1260 2019 12+APP 23.6%34.8%200-500 500-1000 26.2%47.5%26.7%100-200 201-500 501-1000 1001-2000 2000 2019,5.4%,26.7%,19.4%,47.5%,1.0%2019 55.6%23.6%11.3%9.5%31 iResearch I iResearch I N=1034 2019 12+APP N=1034 2019 12+APP 3C 5000 3C 3C 65.5%/32.6%3C 3000-10000 2019 65.5%32.6%29.9%25.2%24.1%19.1%16.7%7.7%6.1%3.2%/Switch VR 2019 32 iResearch I iResearch I5000 9%5000-1 12%1-3 20%3-5 14%5-10 21%10-20 20 13%2019 N=569 2019 12+APP N=569 2019 12+APP 1 59.6%55.4%46.4%2 1-3 5-10 3 72.8%56.9%61.5%59.6%55.4%46.4%26.5%25.1%17.9%6.2%3.2%2.1%2019 72.8%61.5%56.9%TOP333 iResearch I iResearch I N=320 2019 12+APP N=320 2019 12+APP 22.2%10%20-50 50 74.7%1014.1%10-20 35.3%20-50 39.4%50-80 5.9%80-100 2.5%100 2.8%2019 22%21%20%14%10%9%4%2019 34 iResearch I iResearch I N=320 2019 12+APP N=320 2019 12+APP 1 32.5%18.1%80.1%15.3%2 44.1%38.1%61.9%44.1%38.1%29.7%21.9%5.3%2019,9.4%,26.9%,32.5%,18.1%,2.2%,3.1%,7.8%2019 80.1%35 iResearch I iResearch I N=272 2019 12+APP N=272 2019 12+APP 100-150 56.6%21.3%100-150 100-500 23.2%57%3%6%21%9%4%2019 6.3%19.5%23.2%18.8%15.8%8.5%8.1%5050-100 100-150 150-200 200-300 300-500 500 2019 64.0%TOP361.4%60.3%36 1 2 3 4+537 iResearch I+6000+2000+2000+APP LED+6000+2000+38 iResearch I+6000+21 21+21+39 iResearch I+CNNIC 44 N=2389 2019 12+APP 2019+51.2%26-35 48%&83.4%15.4%5000 78.6%10000 33.1%53.2%15.6%52.4%47.6%30 54.6%&9.7%5000 27.1%3.5%3.3%+40 iResearch I iResearch I+,46.5%+,45.4%+,8.1%2019+APP N=2389 2019 12+APP N=2389 2019 12+APP 65.8%+APP+APP 46.5%+APP 45.4%+APP,34.2%,65.8%2019+APP+APP 46.5%41 iResearch I iResearch I N=2389 2019 12+APP N=1861 2019 12+APP+77.9%61.6%29.2%62%29%APP 6%3%2019+APP,77.9%,22.1%2019+APP 42 iResearch I iResearch I N=1861 2019 12+APP N=1861 2019 12+APP APP APP 6:00-10:00 12:00-14:00 18:00-20:00 44.1%+37.7%1.5%20.9%27.5%16.7%31.5%9.7%10.7%26.8%37.9%21.7%2019+APP 44.1%37.7%14.7%13.5%10.4%9.9%0.8%2-3 2-3 2019+APP 43 iResearch I/N=1861 2019 12+APP 74.2%48.7%45.1%44.4%27.5%27.1%26.3%10.4%/2019+APP 44 Keep Learning 400-026-2099 45