201633_艾瑞咨询_2015年中国汽车网络营销行业研究报告简版（29页）.pdf

2015 1 2 3 4 3 3 3 60.4%17.9%8.1%6.9%5.9%0.9%/P2P/41.2 12.2 5.5 4.0 0.6 4.7（新车+汽 车 金融）+4 4 4 46.4%N=630 iClick 2015 12 4s 2015 68.5%34.0%33.5%28.8%26.3%4s 2015 47.3%37.6%36.8%33.7%App 5 5 5 4s 13.7%/13.7%20.7%23.0%24.7%28.7%67.0%/4s Click 2015 12 19.4%5.2%19.4%17.2%13.4%20.1%22.4%26.9%70.9%19.3%20.5%21.7%22.3%22.3%25.3%26.5%30.1%63.9%/4s/15.3%N=201 N=86 N=74 N=69 N=55 N=60 N=62 N=41 N=58 N=300 6 6 6 iClick 2015 12/C C 57.2%50.3%43.4%34.6%33.3%54.0%46.7%46.7%34.7%28.7%20.7%53.0%49.3%54.5%19.4%0.0%41.7%/4S N=159 N=134 N=150 App 1 2 3 4 8 8 8 4s 4s(9 9 9 2015 26.8%2017 32.6%32.5%33.0%34.0%35.0%34.7%34.5%33.8%13.0%15.4%17.8%20.3%23.5%26.8%30.3%34.0%6.7%6.9%7.2%7.4%7.7%7.9%8.0%21.8%20.6%19.0%16.4%13.6%11.6%9.6%7.8%25.9%24.6%23.1%21.9%20.2%19.1%17.7%16.4%2010 2011 2012 2013 2014 2015e 2016e 2017e 2010-2017 10 10 10 1.iUserTracker,2015 11 2.iUserTracker,2015 11 2015 11 Top5 9,695.1 9,282.2 9,083.3 8,572.9 5,437.9 4788 4400 34.3%/12.7%11 11 11 68.5%67.0%54.5%34.0%28.7%53.0%33.5%24.7%49.3%/4s 4s 01 维 修/4s 02 03 Click 2015 12 1 2 3 4 13 13 13 Online Offline O2O/14 14 14|1 2 3/4 15 15 15 1 PV/&PV/2 3 4 68.8%27.9%2.4%16 16 16 58.3%54.9%51.9%2015 2015 1.2015 12 iclick 2.2015 1-12,iAdTracker 2015 50.9%32.1%17.0%17 17 17 PV 4.4%1.N=400 2015 12 iClick 2.2015 9-11 iUserTracker 77.0%73.7%66.8%48.3%41.8%/4.4%31.7%12.4%46.1%10.4%PV 18 18 18 N=143 2015 12 iClick 2015 53.2%47.6%46.9%42.7%42.0%35.7%App 19 19 19 N-300 2015 12 iclick 85.2%78.1%55.6%33.0%20 20 20 30%70%2 1+App PC 2015 9 20 2015 2016 48 1000 21 21 21 2015 1 1-2015 12 31 iAdTracker/27.4%57.5%8.2%3055 75.8%24.2%22 22 22 N=150 2015 12 iClick 2015 30.0%50.0%32.9%35.7%38.6%50.0%40.0%37.1%10.0%21.4%0%20%40%60%80%4S 23 23 23 N=150 2015 12 iClick 2015 46.2%47.1%46.4%40.9%38.4%61.5%51.4%69.6%71.2%60.3%61.5%45.7%55.4%65.2%61.2%19.2%61.4%46.4%31.9%32.9%100%100%100%100%100%4s 1 2 3 4 25 25 25 SUV 26 26 26 27 27 27 2002 400-026-2099 28 28 28 185-0050-8572 2015 2015-7000+2015 12000+2015 7500+2015 5500+ETCP 3500+60 100 PC 30 了 解 行 业 动 态 行 业 研 究 树 立 标 杆 企 业 形 象 定 制 化 研 究 企 业 案 例 研 究 行 业 年 终 盘 点