2018530_艾瑞咨询_2018年中国景区旅游消费研究报告(57页).pdf
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I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 76.7%68.9%38.3%25.7%18.9%8.7%20.6%2018 67.9%49.1%42.8%36.7%26.8%7.6%28-2017 2018 2018 2018.5 iResearch I N=2074 2018 4 iClick N=2013 2017 4 iClick 2018.5 iResearch I23.6%23.4%21.3%20.9%16.5%16.2%16.2%16.2%15.3%11.4%39.1%33.8%28.4%25.5%25.2%22.0%17.6%16.7%14.7%14.5%2017 TOP10 2018 TOP102970.5%35.1%33.5%25.2%24.9%10.1%10.0%QQ%-2018 QQ 70.5%N=2074 2018 4 iClick 2018 2018.5 iResearch I30-N=2074 2018 4 iClick 2018.5 iResearch I31-92.8%59.7%8.8%87.2%2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I7.2%24.0%28.4%26.3%10.5%3.6%1-3 4-7 1-2 2-4 4%2018 2018 59.7%8.8%7.1%6.7%6.3%5.4%5.1%87.2%PC 12.8%32-2018.5 iResearch I N=182 2018 4 iClick N=1774 2018 4 iClick 2018.5 iResearch I2018 2018 65.2%20.6%8.9%3.3%1.1%0.9%/%36.8%35.2%17.6%10.4%33-2018 42.6%N=1238 2018 4 iClick 42.6%34.0%28.7%28.0%27.1%27.0%23.3%22.7%21.2%10.6%2018 2018.5 iResearch I34-2018 2018 60%50%65%2018.5 iResearch I35-2018 70.9%36.5%7.7 2018.5 iResearch I N=148 2018 4 iClick N=148 2018 4 iClick 2018.5 iResearch I010203 04 80070.9%36.5%25.0%9.5%800 7.988.047.707.712018 2018 36-N=2074 2018 4 iClick 2018.5 iResearch I37-169 98.4%2018 101-150 36.9%169 98.4%1.6%2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 2018 2.5%23.9%36.9%26.1%7.3%3.3%50 51-100 101-150 151-300 301-500 500%50.2%48.1%1.6%44.2%34.9%27.9%25.6%16.0%169 38-339 2018 78.6%70.8%2017 100-300 44.6%2018 339 2018.5 iResearch I N=2040 2018 4 iClick 2018.5 iResearch I2018 2018 78.6%70.8%58.7%45.9%27.3%27.1%0.7%/%10.7%44.6%29.1%10.8%4.7%100 100-300 301-500 501-1000 1000%339 N=2040 2018 4 iClick 39-N=2074 2018 4 iClick 169 98.4%339 2018.5 iResearch I40-2018 74.3%N=2074 2018 4 iClick 74.3%34.8%30.7%30.5%27.3%24.2%17.6%2018 2018.5 iResearch I4143.3%16.3%14.6%11.9%9.1%4.8%+%-+43.3%N=2074 2018 4 iClick 2018 2018.5 iResearch I42-84.6%68.7%69.5%57.2%20172018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 2018 84.6%68.7%27.9%23.0%18.9%7.3%6.4%5.6%/%69.5%57.2%47.4%45.4%43.4%36.7%27.3%43-N=2074 2018 4 iClick+2018.5 iResearch I44-33 2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 54.2%45.8%2018 10.6%48.9%30.1%8.4%1.9%24 25-34 35-44 45-54 55%33.4 452018 TOP1020.7%9.9%9.5%8.8%6.8%4.4%3.9%3.5%3.4%3.2%-N=2074 2018 4 iClick 2018.5 iResearch I46-2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 17.5%9.1%72.8%3.9%17.6%68.7%8.9%1.0%/MBA/%1.6%12.4%27.6%25.9%10.8%2.8%10.8%5.7%2018 2018 472.8%9.3%13.2%38.7%20.5%10.2%5.3%5,000 5,000 8,000 8,001 10,000 10,001 20,000 20,001 30,000 30,001 50,000 50,000%-9123 19523 2018.5 iResearch I N=2074 2018 4 iClick N=2074 2018 4 iClick 2018.5 iResearch I2018 2018 4.5%19.5%31.2%20.8%17.4%4.3%2.3%3,000 3,000 5,000 5,001 8,000 8,001 10,000 10,001 20,000 20,001 30,000 30,000%19523 9123 48 1 2 3 449IP IP IP IP IP IP IP IP IP IP IP IP IP IP 2018.5 iResearch I50 WiFi 2018.5 iResearch I51-IP 2017-2018 IP 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