TMIC_资生堂:美妆替换装消费者调研白皮书_24页_2mb.pdf
/1:1:1 1200 900 300/3 4645332258585038 443423544843/433324535054 4847201357603628 402511564726 56653493828272524221716/96%99%/*1990 2020 3000 164“”692%91%97%748%48%45%45%39%8(53%/110)25-29(36%/187)*(83%/124)(29%/169)(7%/118)(-41%/139)(-37%/170)&88%252 31%180 97%167 85%163 70%162 79%146 9/62%537/30%414/61%396/54%376/63%264/21%259*/TGI*TGI 20-24(72%/191)TMIC*TGI/TGI 25-29 36%/187 25-29 25-29&10/1-2 115144282623191837321816131210/393935343129282720202218/BB/30%5347423040382715*&-%/BB 2-3*&-%*&-%1242%51%49%56%52%56%60%61%42%49%51%57%13 96%48%17%635246403724222217/14151720232831485156181818232339404715 42%40%32%31%26%/81%41%40%28%25%16%14%/30%20%/40%16/17 48%/27%99%/98%44%28%14%4%30%11%50%21%27%10%68%62%8%1%21%9%6%-20%10%18%5%14%4%7%2%46%33%18 2.3+53%53%vs.2.3 Vs.-/20 18-24(28%/150)(22%/116)/(-53%/127)(-45%/179)(34%/118)GenZ(22%/165)&/92%95 80%102 79%90 38%121 68%111/27%187/21%144/31%143/36%138/51%136*/TGI*TGI 20-24(72%/191)TMIC*TGI TGI 18-24 38%/150 18-24 18-24&Z 21&/(89%80%93%22/36%15%83%19%46%43%32%64%65%60%50%56%36%35%-900-300 Q13./Q14./90%49%50%35%31%32%/&-23