2019118_艾瑞咨询_2019Q3中国互联网流量季度分析报告（62页）.pdf

2019 Q32 Contents|01|02|03052003|513 PC 5 14 C 9 Q3 4+B APP APP 2019 9 7.8 5 2019 9 14%11%PC 13.7%11%0102030405 9 9 4.16 PC 7 8 9 3.4%7-9 PC 2019 Q3 500 11 APP 18 5 6+5G 01 KOL APP 0203 high 5G 5G 7 APP APP 9 10 8 APP 9 KOL 132 10&11 AI C B AI AI C AI AI5G 4G C B 5G 5G Q3 12 PC 5 PC 2019 9 PC 5 UserTracker iUserTracker-2017 9-2019 9 PC 5.30 5.11 5.30 5.30 5.27 5.00 5.22 5.18 5.17 5.15 5.15 5.15 5.13 5.13 5.12 5.09 5.06 4.69 5.06 5.04 5.04 5.02 5.02 5.02 4.99 2017.9 2017.11 2018.1 2018.3 2018.5 2018.7 2018.9 2018.11 2019.1 2019.3 2019.5 2019.7 2019.9 18.517.115.5-9.7%-8.6%-11.8%2019Q1 2019Q2 2019Q3%245.6230.4220.1-5.9%-5.6%-5.7%2019Q1 2019Q2 2019Q3%-0.17-3.3%-0.14-2.8%13 14 2019 8 14 13 14 14 1 9 UserTracker mUserTracker-2017 9-2019 9 11.54 11.63 11.72 11.94 12.22 12.49 12.69 12.83 12.95 13.07 13.21 13.22 13.34 13.36 13.39 13.47 13.53 13.61 13.79 13.86 13.92 13.95 13.98 14.00 14.08 2017.9 2017.11 2018.1 2018.3 2018.5 2018.7 2018.9 2018.11 2019.1 2019.3 2019.5 2019.7 2019.983.985.184.014.3%9.3%12.0%2019Q1 2019Q2 2019Q3%727.6762.0777.59.6%4.5%12.3%2019Q1 2019Q2 2019Q3%+1.80+15.6%+0.74+5.5%1 8 5 1414 PC vs PC PC PC PC PC UserTracker iUserTracker-2019 Q1-Q3PC vs 2.07 2.05 2.04 2019.3 2019.6 2019.9 2.14 2.13 2.12 2019.3 2019.6 2019.9 2.43 2.26 2.17 2019.3 2019.6 2019.9 18.10 16.88 15.09 2019.3 2019.6 2019.92.50 2.39 2.25 2019.3 2019.6 2019.9 18.92 17.56 16.19 2019.3 2019.6 2019.915 vs 2019 9 14%11%13.7%11%UserTracker mUserTracker-2019 Q1-Q3 vs 4.71 5.12 5.01 2019.3 2019.6 2019.9 7.86 7.51 7.68 2019.3 2019.6 2019.9 85.15 86.50 84.212019.3 2019.6 2019.97.42 7.79 7.92 2019.3 2019.6 2019.9 82.81 83.48 83.69 2019.3 2019.6 2019.9 7.00 7.27 7.54 2019.3 2019.6 2019.916 24 PC1.0%45.1%0%5%10%15%20%25%30%35%40%45%50%0-1 2-3 4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19 20-21 22-23 PC%5.5%35.7%0%5%10%15%20%25%30%35%40%45%50%0-1 2-3 4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19 20-21 22-23%iUserTracker-2019 9 PC 24 mUserTracker-2019 9 24 30%44%PC PC PC 30%PC 45.1%24 24h PC PC UserTracker UserTracker 17+TOPIC APP APP APP APP APP APP METHOD 18&36.2%13.4%11.1%8.5%6.1%6.1%5.3%4.9%4.8%3.6%24.623.710.410.2 9.77.64.7 3.63.32.8 APP APP APP 7 4 APP APP Q1:APP mUserTracker-2019 9 N=1400 2019 10 iClick N=1400 2019 10 iClick19&TOP5 TOP5 TOP1 APP 23.9%18.1%10.9%10.5%9.1%7.9%6.1%5.6%4.8%3.0%Q2 APP 21.6%16.4%15.8%12.1%7.5%7.3%6.2%5.2%4.6%3.4%Q3 APP N=1400 2019 10 iClick N=1400 2019 10 iClick 20 21 PC 4.81 4.57 4.44 4.27 4.18 3.83 3.70 3.47 3.17 2.88 2.77 2.73 2.57 2.43 1.84 96.36%91.50%88.99%85.59%83.69%76.74%74.11%69.64%63.44%57.67%55.48%54.71%51.50%48.79%36.90%-3.20%-2.04%-5.57%-5.07%-4.33%-7.46%-2.29%-15.95%-6.00%-10.93%-11.98%-14.03%-12.70%20.34%-3.02%PC 2019Q2 2019 9 PC 20.34%15.95%UserTracker iUserTracker-2019 9 PC TOP15 22 13.1612.8612.6010.7710.269.719.42 9.429.088.448.244.96 4.864.504.1693.47%91.35%89.52%76.53%72.90%68.96%66.90%66.88%64.51%59.98%58.54%35.25%34.55%31.96%29.52%7.42%4.69%5.51%4.14%9.44%3.96%7.64%7.09%-0.10%5.40%12.18%-4.23%11.75%1.35%10.54%2019 9 TOP15 93.4%7.42%TOP3 mUserTracker-2019 9 TOP15 UserTracker 23 PC 4.56 4.29 4.02 3.88 3.71 3.56 3.28 3.17 3.17 2.63 2.58 2.56 2.51 2.40 91.46%85.94%80.65%77.76%74.29%71.39%65.80%63.55%63.44%52.76%51.66%51.27%50.22%48.07%-1.23%-1.85%-8.53%-6.17%-7.85%-2.81%-5.63%-2.94%-6.00%-3.04%-13.22%-15.11%-6.49%20.41%PC TOP15 2019 9 PC PC UserTracker iUserTracker-2019 9 PC TOP15 24 11 10 APP 20.6%mUserTracker-2019 9 TOP15 12.67 10.86 10.61 9.11 8.78 8.70 8.39 8.09 7.98 7.63 7.53 7.14 7.07 6.06 5.72 90.0%77.1%75.4%64.7%62.3%61.8%59.6%57.5%56.7%54.2%53.5%50.7%50.2%43.0%40.6%4.9%4.7%3.4%6.6%6.2%4.0%20.6%2.6%4.6%3.5%2.7%15.8%-0.6%9.8%4.1%UserTracker 25 7 TOP5 PC 6 58 iUserTracker-2019 7 PC TOP5 mUserTracker-2019 7 TOP5 30.91 3.52 9.76 8.49 5.43 19.44%10.34%4.72%4.17%3.04%9.45 74.54 22.68 5.34 98.14 9.63%8.06%7.23%5.95%5.33%UserTracker UserTracker 26 8 TOP5PC2019 8 PC 7 8 73.7%7 PC TOP2 8 818 TOP5 UserTracker UserTracker 7.98 14.54 31.88 25.10 10.26 4.04%4.01%3.14%3.08%3.01%35.72 21.51 16.30 23.65 19.68 73.74%13.75%8.02%4.28%3.47%iUserTracker-2019 8 PC TOP5 mUserTracker-2019 8 TOP5 27 9 TOP5PC2019 9 PC 7 5.42%10.7%3.11 2.34 8.24 5.87 5.64 5.42%5.41%3.26%2.80%2.36%44.65 4.04 25.33 9.54 27.63 10.68%3.59%3.35%1.49%1.06%iUserTracker-2019 9 PC TOP5 mUserTracker-2019 9 TOP5 UserTracker UserTracker 28 Q3 TOP5 2019 Q3 PC 10%30%UserTracker UserTracker 44.65 32.08 5.09 13.41 25.33 109.23%82.58%36.83%30.07%28.06%8.24 14.81 29.71 9.67 6.50 36.88%19.24%11.61%9.14%8.15%iUserTracker-2019Q3 PC TOP5 mUserTracker-2019Q3 TOP5 29 2019 7-9 TGI TOP2 TOP10 TOP10 7 9 TOP10 8 9 TOP10 UserTracker 104 107 116 166 131 105 98 117 99 121-2019.7207 166 152 150 147 145 141 139 136 134-2019.9226184164159157151 149147 147 145-2019.8mUserTracker-2019 7-9 TOP1030 110 110 108 107 107 107 107 106 105 105 2019.7 TOP10 UserTracker 110 110 110 109 108 108 107 106 105 105 2019.9204 112 111 111 109 108 108 107 106 105 2019.8 mUserTracker-2019 7-9 TOP1031 2019 7-9 TGI TOP10 TOP10 UserTracker 179117112109 109 108 108 107 107 107-2019.7111 108 108 108 107 107 106 106 106 105-2019.9127111109 109 109 109 108 108 107 107-2019.8mUserTracker-2019 7-9 TOP1032 2019 7-9 TOP10 UserTracker 123 123 122120 119 119116 116 115113-2019.7143 121 121 120 119 116 115 115 114 113-2019.9125122 121 120 119 119 119116114113-2019.8mUserTracker-2019 7-9 TOP1033 95 9595 95 2019 7-9 TOP10,7 8 TOP10 95 5 7 9 TGI 8 TOP10 95 UserTracker 240 202 154 150 144 144 143 141 140 139 2019.7370 210 149 147 146 144 143 143 142 142 2019.9200154149 147 146142 141 139 139 138 2019.8mUserTracker-2019 7-9 95 TOP1034 40+40+2019 7-9 40+TOP1 40+APP 7 TOP10 TOP5 95 40+95 UserTracker 188149140137131128124116114 114 2019.7198 151 138 137 136 128 122 118 117 117 2019.9189142140 139136128120119 118115 2019.8mUserTracker-2019 7-9 40+TOP1035 C B+36 360.7149.4562.52019.7 2019.8 2019.9 APP APP APP APP 1.MiniTracker 2.UserTracker+175.0157.7 133.52019.7 2019.8 2019.9 MiniTracker&iUserTracker-2019 Q3 APP APP37 PC2019 3-9 PC 618 818 PC 3-9 9 3 11.6%PC UserTracker 3.90 3.80 3.77 3.87 3.70 3.72 3.70-2.54%-0.80%2.72%-4.34%0.43%-0.58%2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9%PC UserTracker-2019 3-9 9.19 9.24 9.31 9.79 9.85 10.02 10.26 0.62%0.70%5.15%0.62%1.70%2.46%2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9%38 2019 7-9 PC PC 2019 9 PC 129%UserTracker UserTracker2019 7-9 35.1 7.5 5.0 3.4 1.0 35.9 7.4 5.3 3.1 0.9 35.6 7.4 5.0 2.9 0.8 7 8 9 83.2 44.5 1.4 1.4 1.1 84.4 44.8 1.4 3.1 1.1 87.5 43.5 1.6 3.2 1.0 7 8 9 PC 39 500 APP&15.21%14.86%13.16%10.13%7.14%5.11%5.08%4.26%3.45%1.52%1.24%-Q3%2019 Q3 500 APP 11 APP 10%500 18 11 10%mUserTracker&MiniTracker-2019 9 500 APP 77.4%33.2%32.6%30.8%29.2%21.4%21.3%16.6%15.0%14.6%13.7%9.2%9.2%8.6%5.6%5.4%5.0%2.5%l SEPHORA+Lite Nike V Q3%APP 1.UserTracker 2.MiniTracker 40 PC2019 7-9 PC 7 8 9 3.4%7-9 PC 9 UserTracker 0.99 1.03 0.96 0.95 0.99 1.04 1.00 3.8%-6.5%-1.1%4.2%5.1%-3.4%2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9%8.92 9.11 9.10 9.04 9.03 9.06 9.08 2.1%-0.1%-0.6%-0.1%0.4%0.2%2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9%UserTracker2019 3-9 PC 41 PC7.13.6 3.6 3.5 3.50.67.43.5 3.7 3.6 3.90.76.93.4 3.9 3.4 3.20.9 7 8 9PC 7 PC 3.5 UserTracker UserTracker2019 7-9 76.1 20.1 8.2 3.7 1.0 0.4 76.6 19.6 8.3 3.7 1.0 0.4 76.3 19.0 8.4 3.9 1.0 0.4 7 8 9 PC 42 APP APP 2019 1-9 APP 105.8%1.UserTracker 2.MiniTracker mUserTracker&MiniTracker-2019 1-9 APP&2.461.661.741.821.68 1.69 1.731.68 1.683.3 3.1 5.5 5.5 6.8 6.6 7.2 6.9 6.8 0123456782019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 43 MCN TV 44 1249 660 477 418 365 266 236 127 1232 681 482 419 362 263 244 80 1085 614 458 404 329 257 246 81 7 8 9 2019 9 7 8 9 7 164 4 UserTracker mUserTracker2019 7-9 45 APP 2019 9 24 40 UserTracker 24.5%30.0%30.6%12.0%2.9%31.7%24.8%26.1%12.0%5.4%24 25-30 31-35 36-40 40 2018.9 2019.910.7%22.5%24.9%21.1%15.0%5.8%(%)+65.4%+75.9%+64.1%+25.7%+20.4%(%)10.1%19.6%24.1%23.1%16.6%6.4%(%)(%)28.0%31.3%26.0%10.7%4.0%31.9%23.4%27.0%12.3%5.4%24 25-30 31-35 36-40 40 2018.9 2019.9 51.7%48.3%56.6%49.9%53.1%46.9%20.4%19.3%mUserTracker-2018 2019 9&APP+78.6%+27.6%+40.2%+26.0%-1.0%+2.6%+45.2%46 APP 124119115115114114113113113112 app TGI APPTGI TOP10 TOP10 UserTracker 148141136135134133130130114108 app TGI116111110109109108106106106105 TGImUserTracker-2019 9&TOP10TGI47 PC 4 2019 1-9 PC 4 APP UserTracker mUserTracker-2019 1-9 7.7 7.7 7.8 7.9 7.9 8.0 8.0 8.0 8.1 56.8%56.6%56.8%56.7%56.7%57.1%56.9%56.8%57.2%13.2%13.8%14.5%13.2%12.0%9.3%8.5%6.4%6.3%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9%48 PCPC 2 1.99 1.79 2.15 2.18 2.34 2.13 2.22 2.02 1.92 39.4%38.2%42.4%43.2%46.6%42.4%44.2%40.3%38.5%8.6%-10.1%19.8%1.3%7.7%-9.3%4.2%-8.7%-5.1%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9%2019 9 PC 2 PC PC UserTracker iUserTracker-2019 1-9 PC 49 2019Q3 2019Q350 2019Q3 2019Q3 APP TOP100 APP 2019 9 1-20%1 492.8%4,232.1 2 256.2%3,351.9 3 165.7%2,237.0 4 151.9%3,463.4 5 131.7%1,234.8 6 126.8%1,298.3 7 118.8%1,187.4 8 108.9%1,247.1 9 102.9%9,991.2 10 102.6%3,127.4 11 100.4%5,131.3 12 97.1%2,533.9 13 94.8%2,507.5 14 78.0%1,608.9 15 76.0%1,484.3 164399 65.6%2,009.4 172345 59.9%1,676.1 18 56.5%1,327.6 19 56.5%1,038.2 20 55.2%1,193.8 2019Q3 APP TOP1-20 UserTracker 51 2019Q3 2019Q3 APP TOP100 APP 2019 9 21-40%21 S 54.7%1,129.0 22 52.8%41,621.1 23 52.6%1,453.5 24 CHROME 51.0%2,845.3 25 49.0%6,404.6 26 48.7%3,517.6 27 44.6%1,236.0 28 44.2%3,468.4 29 Google Play services 42.7%2,135.4 30 41.6%1,655.6 31 FM 40.4%12,838.7 32 2 39.4%1,354.6 33 TV-37.9%2,492.6 34 36.7%3,628.5 35 35.1%1,607.9 36 34.7%34,888.6 37 Keep 34.7%2,046.3 38 34.6%10,070.4 39-Le123 34.0%1,941.2 40 Google Play 33.8%2,244.6 2019Q3 APP TOP21-40 UserTracker 52 2019Q3 2019Q3 APP TOP100 APP 2019 9 41-60%41 TV 33.8%16,358.4 42 33.4%2,765.1 43 2345 33.0%1,774.8 44-32.2%1,028.5 45 28.6%1,112.7 46 27.7%2,567.3 47 27.3%7,074.0 48 27.1%5,731.8 49 25.0%2,770.1 50 24.6%1,305.7 51 PP 24.0%1,416.1 52 23.7%1,703.9 53 23.6%16,994.1 54 23.0%4,700.1 55 360 21.8%11,277.7 56-20.9%1,256.6 57 20.9%2,066.3 58 20.6%1,096.9 59 7723 20.5%1,030.6 60 20.4%1,266.8 2019Q3 APP TOP41-60 UserTracker 53 2019Q3 2019Q3 APP TOP100 APP 2019 9 61-80%61360 20.4%3,730.4 62 20.2%8,903.0 63 19.9%30,341.5 64 19.4%1,004.7 65 19.0%11,717.1 66 18.7%1,341.3 67 18.3%3,253.1 68 18.2%1,127.4 69PopStar!17.8%1,905.3 70 2 17.5%1,246.2 71YY Live 17.2%2,528.3 72 16.9%1,150.3 73 16.4%3,970.9 74 16.2%1,224.0 75 15.9%2,041.3 76QQ 14.9%4,738.6 77 14.6%2,362.5 78 13.8%67,514.3 79 13.8%1,199.0 80 13.7%3,425.4 2019Q3 APP TOP61-80 UserTracker 54 2019Q3 2019Q3 APP TOP100 APP 2019 9 81-100%81 13.4%25,516.3 82 13.2%17,901.4 83 QQ 12.5%2,119.0 84 12.4%1,893.1 85 12.2%5,818.4 86 12.2%2,296.7 87 11.8%1,585.3 88 11.7%50,285.1 89 11.7%17,952.3 90 11.1%15,851.8 91 10.8%1,789.3 92 10.8%13,420.1 93 10.7%1,141.5 94 10.7%12,564.2 95 10.6%6,313.0 96 10.5%1,593.2 97 10.5%16,809.9 98 WPS OFFICE 10.4%8,129.4 99 10.4%24,184.4 100 10.4%16,361.5 2019Q3 APP TOP81-100 UserTracker 55 2019Q3 2019Q3 TOP100 2019 9 1-20 1 23295.022 15719.933 15366.364+13264.425 ETC 13111.606 11857.757 10052.088 8669.039 8299.8110 8093.2611 7871.4312 7547.6413 7195.5314 6845.5815 6765.7516 6605.4117 6405.9918 I 6199.9519 5795.1820 5667.922019 9 TOP1-20 MiniTracker 56 2019Q3 2019Q3 TOP100 2019 9 21-40 21 K K 5588.2622 5237.4623 5204.0024 4740.9125+4627.3126 4395.0727 4304.5028 4255.3129 4228.7330 4201.1331 4143.7332 4060.8833 i 4051.1834 EnergyMonster 3889.1135 3738.9536 i 3683.9237 3667.6638 3615.6339 3594.1540 CoCo 3200.072019 9 TOP21-40 MiniTracker 57 2019Q3 2019Q3 TOP100 2019 9 41-60 41 3099.3142 2817.1843 2783.8744 2758.3645 2743.5146 2720.2747 2629.0548 2560.6149 2533.8350 2498.2951 2468.0852 GO 2365.8653 2339.0254+2338.5755 2320.8056 2287.3657 2285.1858 2284.1259 2154.2860 100 2153.962019 9 TOP41-60 MiniTracker 58 2019Q3 2019Q3 TOP100 2019 9 61-80 61 2097.1362 2088.5463 P2P 2028.6064 2025.8365 2015.9266 1970.6567 1959.3368 1 1861.7469 12306 1842.9570 i 1834.6071 1833.8372 1802.4373 1787.3674 1763.8275 1730.3176 1699.6477 1654.0278 1628.9179 1592.5580 UNIQLO 1574.322019 9 TOP61-80 MiniTracker 59 2019Q3 2019Q3 TOP100 2019 9 81-100 81+1559.9782 1515.2083 FamilyMart 1500.9184 1449.3585 1422.4086 1394.4487+1381.8388 1366.5589 1364.1290 1345.4391 1339.8692 1331.8593 1305.4094 1294.5095 1261.7496+1247.1197 1240.1298 1217.9199 1217.70100 Nike 1202.982019 9 TOP81-100 MiniTracker 60 Keep Learning 400-026-2099 61