202085_艾瑞咨询_2020年中国移动广告用户体验研究报告（43页）.pdf

2020 22020.7 iResearch I 10 29 SMS+3 2 34 142020.7 iResearch I VR 5G VR VR VR 1.0 2.0 3.0 4.0 52020.7 iResearch I+4A 5A AWAREATTITUDEACTACT AGAINAWARE APPEAL ASK ACTION ADVOCATE/62020.7 iResearch I/N=90 2019 5 2019 9.00%28.10%38.20%39.30%51.70%61.80%70.80%0.00%20.00%40.00%60.00%80.00%ROI 72020.7 iResearch I LEVEL brief+82020.7 iResearch I 92020.7 iResearch I 21 OCPM OCPM a)b)c)2000-2010 2011-2015 2016 ROI OCPM 102020.7 iResearch I 11 2 34 1122020.7 iResearch I FITAC Affection Content Timing Interaction Format(132020.7 iResearch I 10 29 5 2 10 142020.7 iResearch I 10 29 1/152020.7 iResearch I 10 29 2/P2P/vs./162020.7 iResearch I 29 3.703 3.684 3.611 3.568 3.566 3.540 3.524 3.518 3.506 3.473 3.454 3.409 3.406 3.382 3.372 1 2 3 4 5 6 7 8 9 1011 12 13 14 15 16 1718 19 20 21 22 23 24 25 26 27 28 29 3.366 3.358 3.355 3.293 3.282 3.251 3.186 3.181 3.127 3.058 3.041 2.982 2.847 2.705 172020.7 iResearch I Top 1-3 0.0370 0.0368 0.0361 TOP1-3(Top 4-8)0.0357 0.0357 0.0354 0.0352 0.0352 TOP4-8(Top 9-15)0.0351 0.0347 0.0345 0.0341 0.0341 0.0338 0.0337 182020.7 iResearch I 2020.7 iResearch I iClick N=150 2020 3 iClick 1 2&192020.7 iResearch I 20 2 34 1212020.7 iResearch I 2020.7 iResearch I A B C D E VR 360 iClick N=150 2020 3 iClick 222020.7 iResearch I KOL KOL 232020.7 iResearch I 2020.7 iResearch I A B C D E iClick N=150 2020 3 iClick Facebook 24 24 24 242020.7 iResearch I 2020.7 iResearch I A B C D E iClick N=150 2020 3 iClick 252020.7 iResearch I 2020.7 iResearch I A B C D E KOC KOC KOC iClick N=150 2020 3 iClick KOC KOC 262020.7 iResearch I 2020.7 iResearch I A B C D E APP iClick N=150 2020 3 iClick 272020.7 iResearch I 2020.7 iResearch I A B C D E iClick N=150 2020 3 iClick UI 282020.7 iResearch I 2020.7 iResearch I64%9%8%7%6%6%iClick N=150 2020 3 iClick A B C D E 2019 1 ADTracker2019 2 292020.7 iResearch I A B C iClick N=258 2020 3 iClick 302020.7 iResearch I 2020.7 iResearch I A B C iClick N=241 2020 3 iClick 312020.7 iResearch I 2020.7 iResearch IOPPOA B C OPPO 4G OPPO 1-2s iClick N=241 2020 3 iClick OPPO 4G 1-2s 322020.7 iResearch I 2020.7 iResearch I A B C iClick N=300 2020 3 iClick 332020.7 iResearch I A B C 400/iClick N=226 2020 3 iClick CR3 80%,59.0%,14.0%,14.0%,10.0%,2.0%,0.5%,0.5%342020.7 iResearch I 2020.7 iResearch I A B C/iClick N=226 2020 3 iClick/352020.7 iResearch I A B C iClick N=226 2020 3 iClick 362020.7 iResearch IOPPOA B C OPPO OPPO 3:1 5:1 7:1 3 5 7 1 iClick N=150 2020 3 iClick OPPO OPPO 37 2 34 1382020.7 iResearch I 123 4 392020.7 iResearch I AI 360 AI 402020.7 iResearch I-KOL 41 Keep Learning 400-026-2099 42